Brand Strategy
A strong brand means more than a logo or a tagline — it’s the core of your business. At PromotEdge, we know that a well-crafted brand strategy lays the groundwork to build tight bonds with your audience. If you’re starting a new business or giving new life to an old brand, a clear, consistent strategy makes sure your ideals and goals click with the right audience.
Our way of planning brands goes beyond looks. It’s about finding your purpose getting to know your audience, and putting your brand in its own spot in the market. From making a gripping brand voice to shaping a united identity, we look deep into what makes your business tick to create strategies that build trust and keep people coming back. We don’t just want your brand to catch the eye; we want it to stick in people’s minds.
A solid brand strategy does more for your company than just make it noticeable — it builds trust. We know how to match your brand with what you want to achieve, build strong relationships, and leave a mark that lasts. Whether you’re trying to stand out in tough markets or make your brand ready for the future, we’re here to help you share your story in the most genuine and powerful way. Let’s work together to create a brand that says something.
Fueling Growth with Strategic Brilliance
A strong brand strategy helps you stand out in a busy market. We assist companies to define what makes them special, create messages that hit the mark, and place their brand in the right spot. We look at what’s happening in the market, what rivals are doing, and what customers want.
This helps us come up with strategies that click with your target audience and make your brand different. Our method makes sure everything about your brand matches up, no matter where people see it. This builds a powerful easy-to-remember presence that keeps customers coming back and helps your business grow for years to come.
A simple brand structure makes complex product lines easier to understand and boosts brand identity. We create plans that organize your offerings using a main brand sub-brands, or a mix of both. Our method aims to give your audience a clear picture, allow your business to grow, and add new products or services.
By creating a unified brand experience, we help you boost customer awareness, build trust, and keep customers coming back. This approach also helps you handle growth and enter new markets.
Your brand’s vision and mission describe the direction and purpose it aims to take. Together with you, we economically develop textual pieces that have the power to motivate both your employees and the intended target. Because we capture both the primary aspirations and guiding principles, we make certain that the vision and mission statements serve as a methodology of strategic decision making and myriads of growth.
These elements are primary components in conveying your promises to your clients, differentiating you from your competitors and engaging them to develop trust in you with an interesting narrative.
A unique brand personality makes your business more human and helps you connect with your audience in a real way. We’ll work with you to figure out your brand’s character how it talks, and what it believes in making sure it stays the same in all your messages.
By creating an identity people can relate to and find interesting, we help your brand catch attention, touch people’s hearts, and earn their trust. Whether you want to come across as fun and easy to talk to, or serious and knowledgeable, we’ll shape your brand’s personality to fit what you’re aiming for and what your audience expects.
Our marketing strategies blend creative thinking and data analysis to get real results. We focus on making targeted campaigns that boost visibility, pull in the right crowd, and spark growth you can measure.
We cover everything from online marketing to old-school methods making sure each move fits your brand goals and what the market wants. By tapping into insights and tweaking campaigns on the fly, we help you get more bang for your buck, get people more involved, and build a stronger market presence that speeds up your business success.
Engagement goes a long way in ensuring that meaningful and long-lasting relationships with potential clients is created. For this purpose, we formulate engagement procedures that emphasize engagement, promote loyalty and create value.
Through activities like email moderation, online social media and advertising, we help people associate with your brand. Our customer-centered engagement strategies enable greater dedication which facilitates retention and increases the potential brand ambassadors. With our methods of engagement, your brand, is seen as the best partner of customers in their journey.
Effective media planning requires thorough evaluation and optimization. We analyse your mass media investments to check they deliver top affect and ROI. By assessing channel effectiveness, audience reach, and campaign effectiveness we identify opportunities for improvement. Our customer-centric service down your mass media conflate apportion budgets further in effect and array advertisement strategies with your mark goals. Whether digital print or broadcast, we ensure your media strategy drives meaningful results and brand growth.
Target group (TG) mapping is the foundation of effective communication. Our team will recognise and analyse your audience as per demographics, psychographics, and behavioural considerations. By understanding who your audience is and what motivates them we ensure your messaging resonates with the right people. our information-driven access helps you centre your efforts along high-value customer segments, facultative right targeting, better employment, and stronger connections that interpret into business success.
A coherent customer journey develops trust and improves satisfaction. We map every stage of your customer interaction with your brand from awareness to loyalty. By distinctive pain points and opportunities, we improve encounters that play their necessarily and top expectations. Our customer journey mapping helps you make personalized, consistent touchpoints that drive conditions, nurture relationships, and foster long-term loyalty, ensuring your customers feel valued always.
Excellent content requires a solid plan to make an impact. We build content plans that array with your brand’s goals and hearing preferences. From blogs and videos to social media and email campaigns, we ensure every piece adds value, tells your story, and strengthens your brand identity. Our focus on relevancy, quality, and consistency ensures your content engages and converts audiences, establishes your brand in the industry.
Informed decisions get from true understandings. Our primary and secondary research services provide comprehensive information on market trends, audience behaviors, and competitive landscapes. Whether through surveys interviews or analyzing present reports, we deliver understandings that guide your plans. By understanding your market deeply, we help you make smarter decisions, seize new opportunities, and make strategies that are rooted in precision and relevance to ensure success in a competitive landscape.
Where Every Logo Tells A Success Story Our 200+ Collaborations.
Client Happiness Speaks Volumes
Show MoreI would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.
CEO at Prime Volleyball League
Show MoreI had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together. So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.
Consultant & Coach to Content Creator
Show MoreThe PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). Sayantan and his team is providing you to see this video. I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.
Brazilian Former Volleyball Player
Show MoreHi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme. They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard. And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.
Sports Development at Fédération Internationale de Volleyball - FIVB
Show MoreIt’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, Avik Da, and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.
Content Creator
Show MorePromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.
Executive Director at Fine Organic Industries Limited
Show MoreIt’s been a pleasure working with PromotEdge. The team, led by Saurav, is enthusiastic and hands-on. Saurav ensures our brand is well-represented, understands and meets our needs, making our collaboration stress-free. The entire PromotEdge team has been instrumental in nurturing Utkarsh’s digital presence, always striving to deliver their best for us.
Director at Utkarsh India Limited
Show MoreI really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day. The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us. This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge. And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work. So happy and compliments to the team -- Sayantan and PromotEdge team. Thank you.
Former Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League
Show MoreI've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.
Founder & CEO at India MACJ - A Buyers Choice Home Inspections
Show MoreIn the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team led by Avik Guha comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.
Marketing Consultant
Show MoreI am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.
Marketing Head at Ilead
Show MorePromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !
Managing Director at Rishta Foods
Show MoreI commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.
Director at Nitya Gold & Diamonds
Show MorePromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.
Strategic Head at TATA Metaliks
Show MoreWe have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.
Deputy Brand Manager at Shyam Metalics Group
Show MorePRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them. I would personally refer PromotEdge to those who want creative and contemporary work. We wish PromotEdge a successful journey ahead.
Brand Manager at PRAN RFL Group
Show MoreWorking with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.
Lead - Brand and Content at ABP Education
Show MoreWe are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.
Assistant Manager Digital Marketing & Ecommerce at Magik Lighting
Show MorePromotEdge has always been and continues to be an absolute gem of a company to work with. As a digital marketing agency, PromotEdge’s never-give-up attitude and the unwavering willingness to go the extra mile for what they believe in set them apart from many other entrepreneurs I have come across in my life. As a fellow marketer, PromotEdge is extremely knowledgeable about the latest trends, what works, and what does not. They believe in trying out new things and suggesting them to their clients. I have had the pleasure of working with PromotEdge on many occasions, and every time, they have exceeded my expectations. They and their young team have achieved many laurels together, and I am sure there are many new achievements waiting for them in the days and years to come.
Senior Manager, Brand & Marketing Communication at BAPL
Show MoreAs a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions. Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems. Lastly, I’d recommend anyone who is planning to start or grow their brand, PromotEdge is the best digital marketing agency you can rely upon.
Marketing Executive at Unimark Group
Show MoreAn aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.
Chief Manager Marketing & Brand Marketing at Utkarsh India
Show MorePromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.
Head Business Development at Birdman Chemeng Pvt Ltd.
Show MoreWe worked with you for launching our Premium Extra Virgin Olive Oil SPENOLIVA, and we are so happy that within months of its’ launching the brand image has caught eyes at the highest consumer level like best of Five Star hotels, Modern Trade and it is on its way to become the fastest growing brand in its niche segment.
Brand Consultant at Sunshine Incorporation
Transforming Brands: Elevating Identity with Strategic Branding
We help you boost your brand by shaping its identity in a way that connects with your audience, makes it distinct in the market, and promotes lasting growth with a clear aim.
Defining the Purpose
At PromotEdge, we assist in identifying your brand’s main purpose, ensuring that your mission, vision, and values are clear. This crucial step aligns your brand’s actions, ensuring consistency and building meaningful connections with your audience, guiding future progress.
Research
Our research collects important market insights from primary and secondary sources. By analyzing trends, customer behaviors, and competitors, we equip your brand to make smart choices, improve strategies, and stay competitive in the marketplace.
Category Mapping
We examine the competitive landscape of your industry to strategically position your brand. Through category mapping, we pinpoint chances, gaps, and trends that help your brand stand out and succeed in the market, contributing to long-term success.
Knowing the Audience
We look closely at audience analysis to comprehend their needs, habits, and preferences. By organizing these insights, we assist in creating focused strategies and personalized experiences that build trust, increase loyalty, and enhance your brand’s connection with its customers.
Deriving the Approach
We develop a customized brand strategy based on audience insights, market possibilities, and business goals. Our method ensures that every decision, campaign, and interaction support your brand’s objectives, positioning it well for ongoing growth and market achievement.
Creative Rendition
We transform your brand’s vision into something relatable. Our dynamic team crafts stories and visuals that connect with your audience personally. Every design and campaign are thoughtfully created to reflect your brand’s essence, fostering deeper engagement, recognition, and lasting loyalty.
Transforming Brands: Elevating Identity with Strategic Branding
We help you boost your brand by shaping its identity in a way that connects with your audience, makes it distinct in the market, and promotes lasting growth with a clear aim.
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Defining the Purpose
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Defining the Purpose
At PromotEdge, we assist in identifying your brand’s main purpose, ensuring that your mission, vision, and values are clear. This crucial step aligns your brand’s actions, ensuring consistency and building meaningful connections with your audience, guiding future progress.
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Research
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Research
Our research collects important market insights from primary and secondary sources. By analyzing trends, customer behaviors, and competitors, we equip your brand to make smart choices, improve strategies, and stay competitive in the marketplace.
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Category Mapping
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Category Mapping
We examine the competitive landscape of your industry to strategically position your brand. Through category mapping, we pinpoint chances, gaps, and trends that help your brand stand out and succeed in the market, contributing to long-term success.
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Knowing the Audience
0 4
Knowing the Audience
We look closely at audience analysis to comprehend their needs, habits, and preferences. By organizing these insights, we assist in creating focused strategies and personalized experiences that build trust, increase loyalty, and enhance your brand’s connection with its customers.
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Deriving the Approach
0 5
Deriving the Approach
We develop a customized brand strategy based on audience insights, market possibilities, and business goals. Our method ensures that every decision, campaign, and interaction support your brand’s objectives, positioning it well for ongoing growth and market achievement.
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Creative Rendition
0 6
Creative Rendition
We transform your brand’s vision into something relatable. Our dynamic team crafts stories and visuals that connect with your audience personally. Every design and campaign are thoughtfully created to reflect your brand’s essence, fostering deeper engagement, recognition, and lasting loyalty.
Importance of Brand Strategy
Defines your Brand Vision
We understand that a brand’s vision represent its core values and goals in a way that is consistent over time, resonating with your target audience and giving your brand strategic direction.
Enhances Differentiation
Our strategy positioning aligns with the uniqueness of your brand, ensures its recognition as a distinctive force making the target audience stay for long.
Creates Customer Loyalty
We generate real, consistent brand experiences that develop trust, promote deeper connections and motivate long-term loyalty.
Drives Long-Term Growth
Our strategy pioneers sustainable growth, keeping your brand agile and relevant to new customers while strengthening its market position.
Case Study
Alumaze Website
Alumaze launched in 2023, is one of the first ACP manufacturer brands from South India, which is strategically located in Vishakhapatnam and catering to Telengana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and Orissa.
B.P. Poddar Hospital
The primary objective of the campaign was to create awareness about BP Podder Hospital’s expertise in knee replacement surgeries and to position the hospital as a reliable and compassionate healthcare provider for individuals suffering from knee-related issues.
DTC Southern Heights
The primary goal was to create a visually appealing and engaging video that showcased the Clubhouse Lunch experience at DTC Southern Heights.
iLead Website
iLead Institute, a leading education provider, approached PromotEdge with challenges stemming from their existing website. The website was burdened with numerous courses, extensive content, heavy imagery, and other complexities impacting speed and usability. Seeking a comprehensive solution, they engaged our web development team to revamp their online platform.
KNI Airport, Durgapur
Kazi Nazrul Islam Airport, or Durgapur Airport is fully functional airport. It has direct connectivity with all the major metros – New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad.
Kolkata ThunderBolts
The pioneering Volleyball sporting club of Eastern India, who aims to bring the sport into the mainstream and build a cult following helmed by the visionary in Mr. Pawan Kr. Patodia and Mr. Vineet Bhandari.
Nitya Website
The new entrant in retail genre, Nitya comes from the background of B2B in Gold and Diamond Jewellery. Strategically located in Burrabazar, Kolkata Nitya has excellent modern pieces of handcrafted fine jewellery specially catering to modern brides. We have launched the brand in November 2022 and continue to do their social media amplification to create awareness.
SANY Website
SANY Heavy Industry India Pvt Ltd (SANY India) is a wholly owned subsidiary of SANY Heavy Industry Co Ltd (SANY Heavy Industry), China. SANY India was incorporated in 2002 and offers the widest range of Construction Machinery in India & South Asia.
Skipper Ltd.
Skipper Ltd aimed to create a comprehensive audio-visual representation of its manufacturing processes and infrastructure. The goal was to highlight the company’s commitment to quality, innovation, and sustainability, reinforcing its position as a trusted global player in the engineering and polymer sectors.
Utkarsh Website
Utkarsh India Limited is a leading manufacturer and supplier of high-end engineering products and services in the infrastructure, agriculture and domestic water piping industry.
Weichai India
Weichai is the world’s largest engine manufacturing company originated in China. Today, It is a 44 BUSD conglomerate with multi field and multi industry approach.
Got Questions? Explore FAQs for Insightful Answers.
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Why is brand positioning important for a new brand?
Ans.Brand positioning is important for a brand-new emblem, as its units the tone and basis for its identity. It defines the brand’s cause, values, and specific value proposition, guiding its future direction. A well-achieved positioning method shapes the logo’s image, aligns with the target market, and guarantees long time period relevance through thinking about competition, client needs, and market dynamics. It serves as a foundational device that drives emblem differentiation and fosters lasting connections with clients. -
Are brand positioning or architecture exercises relevant for an old or existing brand?
Ans.Regardless of begin new or well-established, a brand positioning and architecture exercises continue to be crucial. Positioning facilitates outline the brand’s identification, reason, and cost, even as architecture clarifies the connection between the discern employer and its subsidiaries. These activities deal with specific desires, such as building attention, entering into new markets, or improving brand equity. withstanding the brand’s degree, we provide customized answers that align along with your structure and goals, ensuring consistency, relevance, and long-term success in a competitive landscape. -
Is strategy and communications inter-connected?
Ans.Yes, strategy and communication are carefully interconnected. Strategy sets the cause, tone, and goal at the back of any communication, ensuring messages are relevant, targeted, and aligned with the brand’s imaginative and prescient. While a few communications can also occur independently, they risk turning into less purposeful. Effective communique, inclusive of CSR or HR projects, have to align with the overall brand strategy, reflecting a unified goal or topic that enhances effect and maintains consistency throughout every sphere. -
Is strategy exercised relevant for B2B companies or is it only for B2C companies?
Ans.Strategy exercises are crucial for B2B, B2C, and D2C companies, irrespective of their business model or channels. They handle key demanding situations in marketing, branding, operations, and communique, presenting a complete technique that enables define clear objectives and deliver actionable answers. This strategic framework permits agencies to power long-term period growth and stay connected with their overall vision. -
Is strategy different for B2B from different from B2C?
Ans.Strategy exercises range with category and also by using the specific needs of business. At our core, those exercises are personalized and tailored to match the unique requirements of our clients. Whether it’s a consumer-specific B2C business or a stakeholder-centered B2B organization, we customise the approach based totally on in-intensity discussions with brand custodians, ensuring the method aligns perfectly with the brand’s goals and objectives. -
How is research part of a strategy?
Ans.Research forms the base of each powerful strategy exercise, as it provides important insights needed to understand a class intensive. By studying historical facts, marketplace developments, and client behavior, we advantage a clear angle on where a brand stands and what opportunities exist. Secondary information from on line sources and industry reviews function precious starting factors, but primary research—through direct interactions with brand custodians, stakeholders, associates, and goal audiences—offers a more complete know-how. It lets in us to uncover precious insights, discover gaps, and craft methods which might be notably relevant to the target audience. To ensure the accuracy and intensity of our studies, we collaborate with specialized research businesses and enterprise specialists. These partnerships, mixed with our internal making plans team, allow us to behavior thorough investigations that yield actionable data. This approach ensures that our techniques aren't only well-informed however additionally uniquely tailored to cope with the precise needs, challenges, and possibilities that align with our client-centric objectives. -
Are strategy exercises need to be done independently or a brand stakeholder also need to be involved?
Ans.Strategy exercises needs close collaboration between the brand and the organisation. They cannot be accomplished in isolation, because the active involvement of brand stakeholders—employees, administrators, partners, and specialists—is crucial at some point of the process, from statistics collection to brainstorming, making sure the method aligns with the brand’s vision and objectives. -
Can strategy exercises be done independently by agencies, or does it need involvement of brand stakeholder?
Ans.Every strategy exercise is done mutually between the client and agency. It cannot be done in a silo by the agency. There are steps during data collation, research, brainstorming, workshop where the brand stakeholders like employees, directors, partners, and consultants must be present and participate. The culmination of all findings, hypothesis and research is also done in a workshop session which is interactive, and discussion led, which needs all important stakeholders to be participating and contributing.
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+1 73731 54345
contact@promotedge.com