Pre-production
Conceptualization
The creative team collaborated closely with the client to conceptualize the video, focusing on highlighting the Clubhouse Lunch experience and the overall lifestyle at DTC Southern Heights. The decision to include a model was made to add a human element and enhance the aspirational appeal.
Scripting
A detailed script was crafted to outline the scenes, dialogues, and the overall flow of the video. It included key messages about the Clubhouse, the dining experience, and the unique features of DTC Southern Heights.
Location Scouting
The Clubhouse and its surroundings were carefully scouted to identify the most picturesque and appealing locations for shooting. This included the dining area, poolside, and other amenities.
Casting
A model was selected based on criteria such as elegance, compatibility with the brand image, and the ability to convey a sophisticated lifestyle. The model was briefed about the project, their role, and the overall concept.
Production
Shoot Day
The production team executed the shoot according to the scripted plan. Multiple takes were done to ensure the capture of the perfect shots showcasing the Clubhouse Lunch experience and the model’s interaction with the surroundings.
Model Interaction
The model was directed to engage in various activities, including enjoying the Clubhouse Lunch, socializing by the pool, and exploring other amenities. This aimed to create a narrative that resonated with the target audience’s desire for a luxurious lifestyle.
Cinematography and Lighting
Professional cinematographers used high-quality equipment to capture stunning visuals, emphasizing the elegance of DTC Southern Heights. Strategic lighting techniques were employed to enhance the ambiance and highlight key features.
Post-production
Editing and Storytelling
The post-production team edited the footage to create a seamless and visually captivating narrative. The video was crafted to tell a story that showcased the Clubhouse Lunch as a key part of the luxurious lifestyle at DTC Southern Heights.
Graphics and Branding
Branding elements, including the DTC Southern Heights logo and tagline, were incorporated into the video. Graphics and animations were used to highlight key features and amenities.
Results
The final promotional video successfully conveyed the luxurious lifestyle at DTC Southern Heights, with the Clubhouse Lunch experience taking center stage. The inclusion of the model added a human touch and aspirational appeal, resonating with the target audience. The video was widely shared on social media platforms, generating increased interest and inquiries about the real estate project.
The success of the Clubhouse Lunch promotional shoot video demonstrated the effectiveness of using visual storytelling to connect with potential buyers and showcase the unique features of a real estate project. DTC Southern Heights continued to leverage similar strategies in its marketing efforts
Output
Equipments
Equipments used:
Particular
Used
Camera
Sony Alpha 7 Mark 3
Lens
Sony CP3
Drone
DJI Phantom 3
Gimbal
Rohin RS1
| Particular | Used |
|---|---|
| Camera | Sony Alpha 7 Mark 3 |
| Lens | Sony CP3 |
| Drone | DJI Phantom 3 |
| Gimbal | Rohin RS1 |
12816 Meridian Park Boulevard, Austin, Texas 78739, USA
+1 73731 54345
contact@promotedge.com