Weichai India
overview

Weichai is the world’s largest engine manufacturing company originated in China. Today, It is a 44 BUSD conglomerate with multi field and multi industry approach.

They are committed to building intelligent industrial equipment and manufacture engines at the facility located in Pune, Maharashtra.

Objectives

To become India’s most trusted Engine Brand

Challenges

To avoid risk, consumers prohibits acceptance of Chinese products.

Marine Engines

After talking to several fishermen, it has been derived that a fisherman has to work in adverse conditions and thus need a reliable engine

Fuel efficiency is required to stand against rising fuel price, adverse weather conditions (frequent Cyclones)

Understanding the locally rooted issues that differs from one coastal area to another is difficult

ON & OFF Road Engines

Locally available service support and spares of global technology

Cost reduction with performance boost

Learning From Research

The brand legacy and brand perception is what makes an engine company create space in the market.
Ownership cost differs from brand to brand but it is the brand name and trust associated to the company that help make the decision too.
Market is moving towards Fuel efficient engine solutions.
Customers need low total cost of ownership.
How an engine uses up diesel is another point customer looks for cost efficiency.

Target Audience

Marine engine buyers Fishing & Commercial
On & off- road engine buyers On-Highway Application & Off-Highway Application

Positioning

WEICHAI

‘Engineered to Win’

Concept Note

We win together

Weichai is someone who adds movement to our daily lifestyles, journeys, livelihoods. This is how Weichai aspires to associate and fuel everyday progress of Indian lives. It becomes our partner while marching forward with pride and prosperity.

Weichai conveys stories of journeys and fuels everyday stories of hardworking Indians with a touch of emotion.

Digital Campaign

Digital Numbers

178%

Rise in organic reach in Facebook

800%

Rise in organic reach in Instagram

44%

Growth in organic traffic in the brand website

94%

Rise in organic SM post engagement

13%

Increase of social media followers

Weichai India
overview

Objectives