Brand Identity
A brand identity isn’t just visual, it’s the soul of your business that communicates your values, mission, and special features that set you apart. At PromotEdge, we understand the power of a well-designed brand in creating memorable experiences and lasting trust with your audience. Every element works together to tell your story and make your brand memorable with compelling images and unique voices.
Our dedicated team specializes in creating strong brand identities that align with your target audience and drive business growth. With the right mix of strategy, creativity and innovation, we help you establish a strong presence in the market. Let us bring your brand vision to life and create an identity that stands out and inspires loyalty.
Crafting Distinctive Brand Identities That Drive Success
Our brand visual identity system service aims to build a unique and unified visual language for your business. We develop a logo, color scheme, fonts, images, and design components that capture your brand’s core and principles. A clear visual identity keeps things consistent on all platforms, from online to print for boosting recognition and trust.
We tailor each part to connect with your target audience helping you create a strong and unforgettable brand presence. Our team will enable you to us shape a visual identity that makes your business stand out and property narrate your story.
Building a strong brand depends on consistency, and our brand guidelines ensures sure your brand stays in line across all communications. We create detailed guidelines that spell out how to use your visual and verbal identity elements, including how to apply your logo, typography rules, tone of voice, and more.
These guidelines act as a roadmap for your in-house team and outside partners keeping your brand’s integrity intact in every interaction. With a clear set of rules, your brand will come across as professional, build trust, and stick in people’s minds. Reach us to make guidelines that boost your brand’s consistency and influence audiences.
Where Every Logo Tells A Success Story Our 200+ Collaborations.
Client Happiness Speaks Volumes
Show MoreI would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.
CEO at Prime Volleyball League
Show MoreI had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together. So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.
Consultant & Coach to Content Creator
Show MoreThe PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). Sayantan and his team is providing you to see this video. I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.
Brazilian Former Volleyball Player
Show MoreHi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme. They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard. And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.
Sports Development at Fédération Internationale de Volleyball - FIVB
Show MoreIt’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, Avik Da, and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.
Content Creator
Show MorePromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.
Executive Director at Fine Organic Industries Limited
Show MoreIt’s been a pleasure working with PromotEdge. The team, led by Saurav, is enthusiastic and hands-on. Saurav ensures our brand is well-represented, understands and meets our needs, making our collaboration stress-free. The entire PromotEdge team has been instrumental in nurturing Utkarsh’s digital presence, always striving to deliver their best for us.
Director at Utkarsh India Limited
Show MoreI really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day. The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us. This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge. And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work. So happy and compliments to the team -- Sayantan and PromotEdge team. Thank you.
Former Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League
Show MoreI've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.
Founder & CEO at India MACJ - A Buyers Choice Home Inspections
Show MoreIn the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team led by Avik Guha comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.
Marketing Consultant
Show MoreI am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.
Marketing Head at Ilead
Show MorePromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !
Managing Director at Rishta Foods
Show MoreI commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.
Director at Nitya Gold & Diamonds
Show MorePromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.
Strategic Head at TATA Metaliks
Show MoreWe have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.
Deputy Brand Manager at Shyam Metalics Group
Show MorePRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them. I would personally refer PromotEdge to those who want creative and contemporary work. We wish PromotEdge a successful journey ahead.
Brand Manager at PRAN RFL Group
Show MoreWorking with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.
Lead - Brand and Content at ABP Education
Show MoreWe are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.
Assistant Manager Digital Marketing & Ecommerce at Magik Lighting
Show MorePromotEdge has always been and continues to be an absolute gem of a company to work with. As a digital marketing agency, PromotEdge’s never-give-up attitude and the unwavering willingness to go the extra mile for what they believe in set them apart from many other entrepreneurs I have come across in my life. As a fellow marketer, PromotEdge is extremely knowledgeable about the latest trends, what works, and what does not. They believe in trying out new things and suggesting them to their clients. I have had the pleasure of working with PromotEdge on many occasions, and every time, they have exceeded my expectations. They and their young team have achieved many laurels together, and I am sure there are many new achievements waiting for them in the days and years to come.
Senior Manager, Brand & Marketing Communication at BAPL
Show MoreAs a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions. Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems. Lastly, I’d recommend anyone who is planning to start or grow their brand, PromotEdge is the best digital marketing agency you can rely upon.
Marketing Executive at Unimark Group
Show MoreAn aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.
Chief Manager Marketing & Brand Marketing at Utkarsh India
Show MorePromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.
Head Business Development at Birdman Chemeng Pvt Ltd.
Show MoreWe worked with you for launching our Premium Extra Virgin Olive Oil SPENOLIVA, and we are so happy that within months of its’ launching the brand image has caught eyes at the highest consumer level like best of Five Star hotels, Modern Trade and it is on its way to become the fastest growing brand in its niche segment.
Brand Consultant at Sunshine Incorporation
Our Blueprint for Brand Excellence
At PromotEdge, we intend a collaborative approach to offer impactful branding solutions for today’s businesses. From understanding your vision to crafting tailored strategies, our steps ensure creativity, constant, and measurable results at every step.
Research and analysis
We begin by doing research to get a handle on your brand, who you’re trying to reach, and what’s going on in your market. This study helps us spot key insights, find new chances, and point out what’s trending in your industry. By looking at your rivals and how customers act, we make sure your brand stands out while still fitting what the market wants. This lays the groundwork for our design choices.
Designing the logo
Creating the logo plays a major step in crafting a memorable brand identity. Our team works professionally to come up with a logo that shows what your brand is all about, what it values, and what it wants to say. We aim to keep things simple, flexible, and long-lasting. This means the logo makes an impact, can be used at any size, and looks good across all types of media (online and in print) while still looking like it all belongs together.
Extension of the identity
A brand’s identity goes further than just its logo. It includes a whole visual style. We create and broaden your brand’s look with things like color schemes, fonts, icons, and pictures. Every part strengthens the main brand message while keeping a unified appearance across all platforms. This holistic approach makes sure your brand stays consistent and can adapt as it grows and changes.
Manual
Our brand identity manual serves as a thorough reference guide to keep your brand consistent in all areas. It contains details on how to use the logo, color codes, fonts, and visual elements. The manual also includes guidelines for tone of voice and messaging. This tool helps both in-house teams and external partners to use your brand, which keeps your identity unified and professional.
Our Blueprint for Brand Excellence
At PromotEdge, we intend a collaborative approach to offer impactful branding solutions for today’s businesses. From understanding your vision to crafting tailored strategies, our steps ensure creativity, constant, and measurable results at every step.
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Research and analysis
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Research and analysis
We begin by doing research to get a handle on your brand, who you’re trying to reach, and what’s going on in your market. This study helps us spot key insights, find new chances, and point out what’s trending in your industry. By looking at your rivals and how customers act, we make sure your brand stands out while still fitting what the market wants. This lays the groundwork for our design choices.
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Designing the logo
0 2
Designing the logo
Creating the logo plays a major step in crafting a memorable brand identity. Our team works professionally to come up with a logo that shows what your brand is all about, what it values, and what it wants to say. We aim to keep things simple, flexible, and long-lasting. This means the logo makes an impact, can be used at any size, and looks good across all types of media (online and in print) while still looking like it all belongs together.
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Extension of the identity
0 3
Extension of the identity
A brand’s identity goes further than just its logo. It includes a whole visual style. We create and broaden your brand’s look with things like color schemes, fonts, icons, and pictures. Every part strengthens the main brand message while keeping a unified appearance across all platforms. This holistic approach makes sure your brand stays consistent and can adapt as it grows and changes.
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Manual
0 4
Manual
Our brand identity manual serves as a thorough reference guide to keep your brand consistent in all areas. It contains details on how to use the logo, color codes, fonts, and visual elements. The manual also includes guidelines for tone of voice and messaging. This tool helps both in-house teams and external partners to use your brand, which keeps your identity unified and professional.
Importance of Marketing Collaterals
Creates Recognition
At PromotEdge, we design your brand identity to make your business easy to find. Our team helps today’s brands to stand out in the market by creating consistent imagery and messaging, which also ensure that your audience can identify and remember you.
Builds Trust and Credibility
A professional and cohesive brand identity fosters trust. We help you establish credibility with a consistent look and feel, ensuring your customers view your brand as reliable and worth engaging with.
Establishes Emotional Connection
We build brands that resonate emotionally with your audience. By reflecting your values and purpose, we will foster deep relationships. Turn your customers into loyal advocates and advocates for your brand.
Supports Marketing Efforts
Your marketing efforts can be more effective with a strong brand identity. We make sure your visual elements and notes are consistent, in addition to increasing the impact of your campaigns and drive strong customer engagement.
Case Study
Alumaze Website
Alumaze launched in 2023, is one of the first ACP manufacturer brands from South India, which is strategically located in Vishakhapatnam and catering to Telengana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and Orissa.
B.P. Poddar Hospital
The primary objective of the campaign was to create awareness about BP Podder Hospital’s expertise in knee replacement surgeries and to position the hospital as a reliable and compassionate healthcare provider for individuals suffering from knee-related issues.
DTC Southern Heights
The primary goal was to create a visually appealing and engaging video that showcased the Clubhouse Lunch experience at DTC Southern Heights.
iLead Website
iLead Institute, a leading education provider, approached PromotEdge with challenges stemming from their existing website. The website was burdened with numerous courses, extensive content, heavy imagery, and other complexities impacting speed and usability. Seeking a comprehensive solution, they engaged our web development team to revamp their online platform.
KNI Airport, Durgapur
Kazi Nazrul Islam Airport, or Durgapur Airport is fully functional airport. It has direct connectivity with all the major metros – New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad.
Kolkata ThunderBolts
The pioneering Volleyball sporting club of Eastern India, who aims to bring the sport into the mainstream and build a cult following helmed by the visionary in Mr. Pawan Kr. Patodia and Mr. Vineet Bhandari.
Nitya Website
The new entrant in retail genre, Nitya comes from the background of B2B in Gold and Diamond Jewellery. Strategically located in Burrabazar, Kolkata Nitya has excellent modern pieces of handcrafted fine jewellery specially catering to modern brides. We have launched the brand in November 2022 and continue to do their social media amplification to create awareness.
SANY Website
SANY Heavy Industry India Pvt Ltd (SANY India) is a wholly owned subsidiary of SANY Heavy Industry Co Ltd (SANY Heavy Industry), China. SANY India was incorporated in 2002 and offers the widest range of Construction Machinery in India & South Asia.
Skipper Ltd.
Skipper Ltd aimed to create a comprehensive audio-visual representation of its manufacturing processes and infrastructure. The goal was to highlight the company’s commitment to quality, innovation, and sustainability, reinforcing its position as a trusted global player in the engineering and polymer sectors.
Utkarsh Website
Utkarsh India Limited is a leading manufacturer and supplier of high-end engineering products and services in the infrastructure, agriculture and domestic water piping industry.
Weichai India
Weichai is the world’s largest engine manufacturing company originated in China. Today, It is a 44 BUSD conglomerate with multi field and multi industry approach.
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contact@promotedge.com