What role does mobile optimization play in the success of FMCG and FMCD websites?

With most consumers browsing on mobile devices, a responsive website that adapts to different screen sizes is essential. Mobile optimization is critical in today’s digital landscape, especially as more consumers shop and interact with brands via smartphones. Brands like Lenskart and Nykaa lead the way by offering visually captivating, mobile-optimized experiences that seamlessly blend convenience with aspirational imagery, keeping customers engaged and enhancing the overall shopping experience. A non-responsive website can result in a poor user experience, causing potential customers to abandon their purchase.