Creative Designing
At PromotEdge, we know that creative design is more than aesthetics; it’s about building your brand’s story in a way that resonates and drives action. Our team of talented designers works with you to bring that vision to life. Whether you need a new logo, website or marketing materials – we design beautiful work that speaks clearly to your audience.
We believe good design starts with understanding you and your audience. Our process begins by doing research so every design solution is crafted to help meet your business goals. We create visual identities and branding materials that are memorable in the marketplace. Using color, typography, and imagery we make sure you capture the attention of your prospects and connect with them for longer.
From the first thumbnail to the final rendering, our creative design solutions are developed with care and purpose. We strive to create designs that inspire, cultivate character and motivate customer response. With us, your brand will be noticed and will be remembered.
Delivering Results That Drive Growth
Our team makes brand campaigns that do more than make you seen — they make connections. They will design a campaign made with your brand in mind and your audience at heart. We’ll use the right strategies to make engaging visuals and put the left to work analyzing data, crafting ROI-driven content.
We use all sorts of channels from traditional media to digital platforms, so that your message is delivered to right people at the right time. We create campaigns based on strong storytelling, building emotional bonds that last and connect with your target as a “friend” not a “brand”. Our brand campaigns are made to stick! We make sure you’re consistently visible, and build the relationships between your brand and its consumers.
How you present yourself matters. We design and print various marketing collaterals, like brochures, name cards, flyers, posters etc. to reinforce your brand image and increase the campaign’s effectiveness. Our team of creative designers will conceptualize artworks with strong visual impact, focusing on effective note for you. We use large and impactful pictures to attract attention while maintaining consistency with your overall branding.
We realize that every touch point for customers and prospects has an effect on their perception of your brand, so we maintain the details. Headlines, typography, color palettes, design elements – we look at all of it to make sure your identity is designed specifically for your target audience.
Your brand identity is the visual representation of your values, mission, and personality. We make sure it’s a good one. We start by gaining a deep understanding of your vision and values. Then we translate them into a simple but powerful brand to engage and inspire users at every touch point.
Our deliverables ensure consistency across platforms, which often include – logos, typography, color palettes, and imagery guidelines. Whether it’s a completely new look for a new business, or a refresh for an existing one we’ll help you create distinctive branding which is hard to forget, resonates and connects. Our aim is to produce visually stunning branding allowing your business to gain instant recognition and trust.
Read MorePackaging is the first impression of your product and your brand for a customer. We understands that, we design packaging to not only protect but also help sell your products. Our designs are visually striking and functional to ensure your packaging stands out on the shelf.
We consider sustainability, ease of use, and brand alignment when designing packaging that adds value to your product and communicates your brand. We design retail or e-commerce packaging solutions that align with your marketing goals and speak directly to consumers in a way that turns them into repeat customers. Our goal is to design an unboxing experience that leaves the customer satisfied, excited and wanting more.
Workplace branding is not just about decor, it is about an environment that speaks for your culture and values. We’ll support you in converting your office space into a living brand. Our team design murals and signages to employee engage areas, designing workplaces that invoke innovation, collaboration and more productivity. Everything in your office will reflect the personality of your brand and its mission creating a sense of belonging and unity amongst employees.
Our workplace branding services go beyond just the look and feel of design; we want to create a space that feels like the culture of your company and helps to foster productivity within. Our designs are intended to inspire, to think outside the box, and communicate your brand’s message through built form. By doing this, you will in turn develop an internal office culture that is reflective of who your company is as much as when you market yourselves externally. The end result – an environment that not only enhances your brand internally but also welcome clients or visitors.
Our team is made up of savvy writers, designers, and HR practitioners who know how to create HR materials that get read. Our HR communication pieces are clear, easy on the eyes, and consistent with your brand’s tone. Whether you need an employee handbook, training manual, internal newsletter or onboarding packet – we write and design materials that will support the streamlined flow of information as well as strengthen your unique culture.
We work closely with your company to craft meaningful, enjoyable content that will inspire learning and increase engagement in your employees while helping them feel a part of something bigger than themselves. Clear communication is key when relaying sensitive HR information; PromotEdge can help.
Annual reports are a very important part of communicating your company’s progress, financial performance and future vision. We design annual reports that are visually appealing and simple to navigate. Our designers use clean data visualisation, infographics and good narrative to share your successes and statements for the future. Our printed or digital reports are even designed to captivate and inform.
As digital becomes the norm, we provide digitisation services to convert traditional reports into interactive, visually engaging digital formats. These formats present information in a more dynamic way, allowing stakeholders to easily delve into key metrics and updates. We want to ensure your annual report is an informative and visually stunning overview of your company’s performance.
The right retail branding can help you craft an immersive environment that speaks to customers. Our team designs spaces that put your brand front and center while guiding traffic. Everything from in-store signage and window displays to point-of-sale materials are considered and designed to complement your brand’s identity. We’ll make sure every inch of space helps draw people into the store, while building a lasting memory.
Where Every Logo Tells A Success Story Our 200+ Collaborations.
Client Happiness Speaks Volumes
Show MoreI would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.
CEO at Prime Volleyball League
Show MoreI had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together. So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.
Consultant & Coach to Content Creator
Show MoreThe PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). Sayantan and his team is providing you to see this video. I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.
Brazilian Former Volleyball Player
Show MoreHi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme. They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard. And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.
Sports Development at Fédération Internationale de Volleyball - FIVB
Show MoreIt’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, Avik Da, and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.
Content Creator
Show MorePromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.
Executive Director at Fine Organic Industries Limited
Show MoreIt’s been a pleasure working with PromotEdge. The team, led by Saurav, is enthusiastic and hands-on. Saurav ensures our brand is well-represented, understands and meets our needs, making our collaboration stress-free. The entire PromotEdge team has been instrumental in nurturing Utkarsh’s digital presence, always striving to deliver their best for us.
Director at Utkarsh India Limited
Show MoreI really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day. The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us. This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge. And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work. So happy and compliments to the team -- Sayantan and PromotEdge team. Thank you.
Former Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League
Show MoreI've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.
Founder & CEO at India MACJ - A Buyers Choice Home Inspections
Show MoreIn the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team led by Avik Guha comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.
Marketing Consultant
Show MoreI am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.
Marketing Head at Ilead
Show MorePromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !
Managing Director at Rishta Foods
Show MoreI commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.
Director at Nitya Gold & Diamonds
Show MorePromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.
Strategic Head at TATA Metaliks
Show MoreWe have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.
Deputy Brand Manager at Shyam Metalics Group
Show MorePRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them. I would personally refer PromotEdge to those who want creative and contemporary work. We wish PromotEdge a successful journey ahead.
Brand Manager at PRAN RFL Group
Show MoreWorking with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.
Lead - Brand and Content at ABP Education
Show MoreWe are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.
Assistant Manager Digital Marketing & Ecommerce at Magik Lighting
Show MorePromotEdge has always been and continues to be an absolute gem of a company to work with. As a digital marketing agency, PromotEdge’s never-give-up attitude and the unwavering willingness to go the extra mile for what they believe in set them apart from many other entrepreneurs I have come across in my life. As a fellow marketer, PromotEdge is extremely knowledgeable about the latest trends, what works, and what does not. They believe in trying out new things and suggesting them to their clients. I have had the pleasure of working with PromotEdge on many occasions, and every time, they have exceeded my expectations. They and their young team have achieved many laurels together, and I am sure there are many new achievements waiting for them in the days and years to come.
Senior Manager, Brand & Marketing Communication at BAPL
Show MoreAs a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions. Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems. Lastly, I’d recommend anyone who is planning to start or grow their brand, PromotEdge is the best digital marketing agency you can rely upon.
Marketing Executive at Unimark Group
Show MoreAn aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.
Chief Manager Marketing & Brand Marketing at Utkarsh India
Show MorePromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.
Head Business Development at Birdman Chemeng Pvt Ltd.
Show MoreWe worked with you for launching our Premium Extra Virgin Olive Oil SPENOLIVA, and we are so happy that within months of its’ launching the brand image has caught eyes at the highest consumer level like best of Five Star hotels, Modern Trade and it is on its way to become the fastest growing brand in its niche segment.
Brand Consultant at Sunshine Incorporation
Our Approach and Working Process
The creative design process involves research to gather insights, ideation to generate ideas, design to create visual concepts, and development to bring those concepts to life.
Research
At PromotEdge, research is the key to every winning design. We start by immersing ourselves in your brand, your audience and your marketplace. Our research stage involves an in-depth analysis of consumer insights, competitors, category and cultural semiotics as well as understanding macro trends that impact your business, all filtered through the lens of your strategic goals and objectives. This helps us create designs that aren’t just visually appealing but also work strategically for you in market. Through primary and secondary research, we collect enough evidence to ensure our designs are persuasive and productive.
Ideate
Our ideation process is the intersection of creativity and strategy. Based on the insights we uncover during research, we generate multiple concepts and ideas. We brainstorm, iterate, collaborate, and push ourselves to develop the best possible solutions for your brand and objectives. We play with form, color, type and other design elements to arrive at relevant ideas that are unique and ownable by your brand. We then refine our concepts through several rounds of discussion and iteration to determine the one design direction that will make the most lasting impact for your brand.
Design
During the design stage, we flesh out ideas and begin making them a reality. Our creative design team creates visually stunning designs that are on-brand, resonate with your target audience and reflect the essence of your company. We sweat the small stuff, ensuring visual elements align with your brand identity and messaging; colours evoke emotions you want associated with your brand; layouts create impact and help tell your story. We build beautiful designs that effectively communicate with and engage everyone who experience them.
Develop
Once the design is approved, we begin the development stage of the project. This is where we take ideas and concepts and turn them into fully functioning assets. Be it a website, marketing literature or even branding guidelines – anything we design, we develop to the highest standards in-house.
We test, iterate on and optimise our designs to ensure they are technically functional on all platforms and devices. We work closely with developers as well as other members of our team to develop designs that meet high standards of uncomplicated aesthetic elegance based on industry realities. Our aim is to deliver designs that look great and applicable in real-world.
Our Approach and Working Process
The creative design process involves research to gather insights, ideation to generate ideas, design to create visual concepts, and development to bring those concepts to life.
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Research
0 1
Research
At PromotEdge, research is the key to every winning design. We start by immersing ourselves in your brand, your audience and your marketplace. Our research stage involves an in-depth analysis of consumer insights, competitors, category and cultural semiotics as well as understanding macro trends that impact your business, all filtered through the lens of your strategic goals and objectives. This helps us create designs that aren’t just visually appealing but also work strategically for you in market. Through primary and secondary research, we collect enough evidence to ensure our designs are persuasive and productive.
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Ideate
0 2
Ideate
Our ideation process is the intersection of creativity and strategy. Based on the insights we uncover during research, we generate multiple concepts and ideas. We brainstorm, iterate, collaborate, and push ourselves to develop the best possible solutions for your brand and objectives. We play with form, color, type and other design elements to arrive at relevant ideas that are unique and ownable by your brand. We then refine our concepts through several rounds of discussion and iteration to determine the one design direction that will make the most lasting impact for your brand.
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Design
0 3
Design
During the design stage, we flesh out ideas and begin making them a reality. Our creative design team creates visually stunning designs that are on-brand, resonate with your target audience and reflect the essence of your company. We sweat the small stuff, ensuring visual elements align with your brand identity and messaging; colours evoke emotions you want associated with your brand; layouts create impact and help tell your story. We build beautiful designs that effectively communicate with and engage everyone who experience them.
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Develop
0 4
Develop
Once the design is approved, we begin the development stage of the project. This is where we take ideas and concepts and turn them into fully functioning assets. Be it a website, marketing literature or even branding guidelines – anything we design, we develop to the highest standards in-house.
We test, iterate on and optimise our designs to ensure they are technically functional on all platforms and devices. We work closely with developers as well as other members of our team to develop designs that meet high standards of uncomplicated aesthetic elegance based on industry realities. Our aim is to deliver designs that look great and applicable in real-world.
Importance of Creative Designing
Enhancing Brand Identity
We are specialized to create designs that express your brand and make it memorable in the context of the market.
Boosting Engagement
Our designs get noticed, which means people interact with your brand what you’re offering.
Driving Customer Loyalty
Distinctive, consistent and impactful designs build trust with customers and keep them engaged for the long term.
Supporting Business Growth
Effective creative design work delivers marketing results, boosting visibility in the marketplace, attracting new leads and directly contributing to your business growth.
Case Study
Alumaze Website
Alumaze launched in 2023, is one of the first ACP manufacturer brands from South India, which is strategically located in Vishakhapatnam and catering to Telengana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and Orissa.
B.P. Poddar Hospital
The primary objective of the campaign was to create awareness about BP Podder Hospital’s expertise in knee replacement surgeries and to position the hospital as a reliable and compassionate healthcare provider for individuals suffering from knee-related issues.
DTC Southern Heights
The primary goal was to create a visually appealing and engaging video that showcased the Clubhouse Lunch experience at DTC Southern Heights.
iLead Website
iLead Institute, a leading education provider, approached PromotEdge with challenges stemming from their existing website. The website was burdened with numerous courses, extensive content, heavy imagery, and other complexities impacting speed and usability. Seeking a comprehensive solution, they engaged our web development team to revamp their online platform.
KNI Airport, Durgapur
Kazi Nazrul Islam Airport, or Durgapur Airport is fully functional airport. It has direct connectivity with all the major metros – New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad.
Kolkata ThunderBolts
The pioneering Volleyball sporting club of Eastern India, who aims to bring the sport into the mainstream and build a cult following helmed by the visionary in Mr. Pawan Kr. Patodia and Mr. Vineet Bhandari.
Nitya Website
The new entrant in retail genre, Nitya comes from the background of B2B in Gold and Diamond Jewellery. Strategically located in Burrabazar, Kolkata Nitya has excellent modern pieces of handcrafted fine jewellery specially catering to modern brides. We have launched the brand in November 2022 and continue to do their social media amplification to create awareness.
SANY Website
SANY Heavy Industry India Pvt Ltd (SANY India) is a wholly owned subsidiary of SANY Heavy Industry Co Ltd (SANY Heavy Industry), China. SANY India was incorporated in 2002 and offers the widest range of Construction Machinery in India & South Asia.
Skipper Ltd.
Skipper Ltd aimed to create a comprehensive audio-visual representation of its manufacturing processes and infrastructure. The goal was to highlight the company’s commitment to quality, innovation, and sustainability, reinforcing its position as a trusted global player in the engineering and polymer sectors.
Utkarsh Website
Utkarsh India Limited is a leading manufacturer and supplier of high-end engineering products and services in the infrastructure, agriculture and domestic water piping industry.
Weichai India
Weichai is the world’s largest engine manufacturing company originated in China. Today, It is a 44 BUSD conglomerate with multi field and multi industry approach.
Got Questions? Explore FAQs for Insightful Answers.
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Are we designers?
Ans.Yes, but we are not hyper-creative. Our creativity depends on what is relevant to your business.
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Do we offer retainership?
Ans.Yes, only if your business needs it.
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Do we offer translation services?
Ans.Yes. Apart from our in-house creative writers, we have agency partners to cater to regional language translations whenever required.
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What should you not request us for?
Ans.Creativity is our strength, but we can’t handle unrealistic expectations that seem easy to manage. Each piece of content we create serves a specific purpose, tailored to your specific needs and requirements.
12816 Meridian Park Boulevard, Austin, Texas 78739, USA
+1 73731 54345
contact@promotedge.com