Web Solutions for IPO and Listed Companies
A listed company is required to maintain a functional website. It’s not just them; private companies that are planning to launch their stocks for the first time also need a website. The strong dependence on digital technologies means that having a website is not something you can take lightly. When an audience, be it an investor or potential customer, wants to know about your brand, your website is the first thing they will look into.
A website with robust front-end and back-end development improves user experience. Landing pages are important to share all the necessary information in a simple and straightforward way for investors to take action. A reliable domain and hosting improve brand credibility. Last but not least, good copywriting tells your brand story, resonates with your audience, and serves as a call to action. Focus on highlighting the value your company offers and why it’s the right investment opportunity.
Use simple and clear language, as these are more effective than jargon. Your website is more than a digital brochure—it’s a platform for building relationships with investors and shareholders. With a user-friendly, well-optimised design, your company can stay ahead of the competition and turn potential buyers into long-term partners. At PromotEdge, we create high-end web solutions that help you improve your brand presence, gain investor confidence, and acquire capital.
Custom Web Solutions for IPO & Listed Companies
In an era of smartphones, responsive design ensures your website looks and performs well across all devices, from desktops to mobile phones. A seamless mobile experience reduces bounce rates and keeps investors engaged. When developing a website for IPO companies, there are certain regulatory compliances that need to be followed. The Companies Act 2013 mandates website disclosures, including company information, grievances, online business specifics, and more.
However, gaining a competitive advantage in today’s marketplace is another uphill battle. You only have a few seconds to impress your stakeholders and investors when they click on your website. A great website doesn’t just look pleasant but also offers a seamless experience to the users.
Moreover, to be found easily, and being optimized for search engines matters. We help you build websites with search engine optimization (SEO) considerations—such as keyword optimization, fast load times, and mobile-friendly design—to ensure high rankings on search engines. Don’t forget to monitor performance using web analytics and tracking metrics to fine-tune your content and reach your target audience of both retail and institutional investors effectively.
Backend technologies including Python, Node.js, Laravel (PHP), Ruby on Rails, Spring Boot (Java), or Firebase handle server-side tasks, database management, and communication, which improve overall website performance. At PromotEdge, our coders and programmers have years of experience working with popular programming languages to deliver secure and reliable web solutions.
Domain is a part of a brand’s identity. Companies that are planning to go public need to consider all aspects thoroughly when choosing a domain name. It can impact how investors perceive you. If the domain name is completely different from the brand name or is too difficult to remember, it may cause confusion, and you may not get the desired results.
High-quality web hosting, on the other hand, is mandatory to improve website performance and increase security. With the increasing data breach and security concerns, choosing a reliable hosting gives your stakeholders peace of mind and increases confidence.
In India’s current marketing environment, a strong first impression goes a long way. It is important to build trust in every communication that IPO and listed businesses make with their investors. Therefore, when it comes to communication through landing pages, elements like customer testimonials, revenue data, growth charts, etc., can increase credibility.
Before investors plan to buy shares from an IPO or listed company, they are interested in your business model, financial health, track record, reputation, growth potential, and other crucial factors. Creating a microsite gives businesses an opportunity to explain investors’ concerns in greater detail. By including high-quality information, videos, and visuals, brands can communicate their narrative more effectively and create a positive impression.
For us at PromotEdge – an agency without jargon – we offer reliable web solutions to meet your unique demands. Creating user-friendly and functional websites is at the core of what we do, but we don’t stop there. Our team knows that SEO, engaging visuals, and strategic content are the secret ingredients to boosting online visibility and sales.
For companies like Fine Organics, Balrampur Chini, Birla Sugar (Magadh), Tega Industries, Shyam Metalics, Kopran, and Tata Steel (Metaliks), we have developed high-converting websites and SEO-powered online experiences. For LINC (Pens), we have developed a website that has become the cornerstone of their digital strategy, giving the stationery brand a significant lift online.
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Empowering Diverse Industries With Integrated Marketing Solutions
IPO and Listed Companies
A listed company is required to maintain a functional website. It’s not just them; private companies that are planning to launch their stocks for the first time also need a website. The strong dependence on digital technologies means that having a website is not something you can take lightly. When an audience, be it an investor or potential customer, wants to know about your brand, your website is the first thing they will look into.
Industrial Machinery & Equipment
The 21st century is a digital-first world, and to be on the same footing as today’s market requirements, web solutions are a must. In the industrial machinery and equipment sector, websites play the role of a digital salesperson. It needs to be helpful and informative at every stage of the buying process. Manufacturers and suppliers of heavy machinery and engineering solutions can offer helpful content like case studies, whitepapers, and industry reports to help customers understand their needs. By using product catalogues, comparison charts, and FAQs to highlight your products’ features and benefits, businesses can educate their audience and build a meaningful connection.
Professional Services
The internet certainly has influenced consumer behaviour significantly. Accessibility to information has made it much easier for a consumer to explore multiple professional service firms in just a few seconds. Brands thus need to accept and adapt to the changes to become successful. Websites are a necessity to cater to the audience who spend most of their time on the internet.
Fashion & Lifestyle Brands
As the world of fashion & lifestyle continues to grow globally, making a meaningful impact in a dynamic market like India requires more than just great products—it demands a powerful, user-friendly, and engaging website. It is no brainer therefore that leading fashion & lifestyle businesses have prioritised investing in top-notch websites.
Real Estate
The real estate sector can be very competitive with rare opportunities for exposure without the right medium. Unlike the past days, when property buyers were only used to conventional approaches, like billboards, TV, radio and printed ads, modern marketing approaches have also gained overwhelming popularity. The new generation asks for something new, a faster and better approach where they can get access to quality and right information in the flick of the hand. And nothing is more appropriate to share all the information in a single place than your own website.
IPO and Listed Companies: Brand Strategy
Branding contributes greatly to the success of IPO (Initial Public Offering). However, founders often fail to analyze the full potential of a purposeful brand strategy and miss marketing opportunities. Companies are not up against just one or two competitors in the share market; the number is pretty overwhelming, and moreover, not all brands are of the same size. Depending on the companies and investors, IPS can be categorized in different types. For example, small and medium enterprise (SME) IPOs and mainboard IPOs.
IPO and Listed Companies: Creative Designing
IPO companies mostly focus on acquiring the best possible stock price and attracting investor attention. And to gain that, it’s essential to create engaging storytelling that shares the brand’s mission, vision, and values. The narrative must adapt to changing business strategies, market conditions, and financial outcomes. This is where creative design becomes a valuable approach to sharing the right message with their audience that leaves a lasting impression.
IPO and Listed Companies: Digital Marketing
The digital market in India is worth billions of dollars, making it essential for businesses to create digital presence. When it comes to marketing listed companies, the primary focus is on building credibility and identifying growth potential. On the other hand, mainboard IPOs concentrate on stability, market position, and long-term strategy, targeting a broader, more risk-averse investor base.
IPO and Listed Companies: Audio Visual
In a time when attention is scarce and every second counts, audio-visual storytelling becomes a vital strategy for survival and growth. For listed companies and those planning to list, audio-visual storytelling isn’t just marketing. It’s a strategic lever for attracting and retaining capital in a crowded, competitive world. SEBI has even proposed a business to publish audiovisuals with disclaimers in the public domain in different languages for better investor understanding and to maintain transparency.
Client Happiness Speaks Volumes
Show MoreI really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day. The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us. This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge. And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work. So happy and compliments to the team -- Sayantan and PromotEdge team. Thank you.
Abhijit Bhattacharya
Former Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League
Show MoreAs a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions. Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems. Lastly, I’d recommend anyone who is planning to start or grow their brand, PromotEdge is the best digital marketing agency you can rely upon.
Anish Basu Mallik
Marketing Executive at Unimark Group
Show MorePromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.
Bimal Shah
Executive Director at Fine Organic Industries Limited
Show MoreAn aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.
Bobby Srinivas
Chief Manager Marketing & Brand Marketing at Utkarsh India
Show MoreThe PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). Sayantan and his team is providing you to see this video. I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.
Giba
Brazilian Former Volleyball Player
Show MoreIn the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team led by Avik Guha comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.
Hardeep Singh
Marketing Consultant
Show MoreHi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme. They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard. And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.
Hitesh Malhotra
Sports Development at Fédération Internationale de Volleyball - FIVB
Show MoreI would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.
Joy Bhattacharjya
CEO at Prime Volleyball League
Show MoreI've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.
Mahendra Sureka
Founder & CEO at India MACJ - A Buyers Choice Home Inspections
Show MoreI had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together. So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.
Manish Pandey
Consultant & Coach to Content Creator
Show MorePromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.
Medha Sharma
Strategic Head at TATA Metaliks
Show MoreI am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.
Mom Mitra
Marketing Head at Ilead
Show MoreWe are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.
Rahul Mishra
Assistant Manager Digital Marketing & Ecommerce at Magik Lighting
Show MoreI commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.
Priyanka Gupta
Director at Nitya Gold & Diamonds
Show MorePromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.
Rajat Chatterjee
Head Business Development at Birdman Chemeng Pvt Ltd.
Show MoreWorking with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.
Satabdi Sahu
Lead - Brand and Content at ABP Education
How We Work?
Web solutions are strategic investments for IPOs and listed companies to create a strong impression on investors and analysts. From planning to launch, we help with every step of the design and development process:
Identifying objectives and devising strategies
Websites are the best platform to share information and brand narratives. For private firms that are planning to go public, it’s better to connect with a broader audience, including customers, suppliers, business partners, and investors. We help businesses find what works best for them and create customized strategies.
Development & Designing
The initial opinion of an investor about a brand can be hard to change. Our creative designers define each branding element elegantly, from your colour palette, logos, and typography, to get noticed by your target audience. Our developers make sure the website functions smoothly and has no security concerns.
Testing & Quality Assurance
Our developers run multiple tests to check if all the elements are functioning properly. We use various techniques to test speed and responsiveness as well as whether there is any broken link that needs to be fixed.
Hosting & Deployment
Our dev team helps our client choose a secure hosting provider, transfer the codes to the servers and configure the settings so it’s accessible to the audience all across the globe.
Maintenance & Support
Websites, needless to say, also need to be accessible, secure, and up-to-date. Regular updates improve user experience, protect against security threats, and ensure compatibility with the latest browsers and devices. We constantly monitor your website performance, apply updates and security patches and keep tabs for future maintenance.
How We Work?
Web solutions are strategic investments for IPOs and listed companies to create a strong impression on investors and analysts. From planning to launch, we help with every step of the design and development process:
-
Identifying objectives and devising strategies
0 1Identifying objectives and devising strategies
Websites are the best platform to share information and brand narratives. For private firms that are planning to go public, it’s better to connect with a broader audience, including customers, suppliers, business partners, and investors. We help businesses find what works best for them and create customized strategies.
-
Development & Designing
0 2
Development & Designing
The initial opinion of an investor about a brand can be hard to change. Our creative designers define each branding element elegantly, from your colour palette, logos, and typography, to get noticed by your target audience. Our developers make sure the website functions smoothly and has no security concerns.
-
Testing & Quality Assurance
0 3
Testing & Quality Assurance
Our developers run multiple tests to check if all the elements are functioning properly. We use various techniques to test speed and responsiveness as well as whether there is any broken link that needs to be fixed.
-
Hosting & Deployment
0 4
Hosting & Deployment
Our dev team helps our client choose a secure hosting provider, transfer the codes to the servers and configure the settings so it’s accessible to the audience all across the globe.
-
Maintenance & Support
0 5
Maintenance & Support
Websites, needless to say, also need to be accessible, secure, and up-to-date. Regular updates improve user experience, protect against security threats, and ensure compatibility with the latest browsers and devices. We constantly monitor your website performance, apply updates and security patches and keep tabs for future maintenance.
Importance of Web Solutions for IPO & Listed Companies
One
Acts as an information hub
Financial analysts often visit the IPO and listing companies’ websites to accumulate crucial information. Having a well-designed website with financial reports, news releases, and company updates can help them evaluate your brand’s position, performance and future prospects.
Two
Builds and maintains investor relationships
People nowadays mostly use their smartphones to search for almost everything. Creating a mobile-responsive website helps IPOs and listed companies create favourable impressions and maintain long-lasting relationships with their customers, stakeholders, and investors.
Three
Essential for Marketing and Promotional Activities
For IPO and listed companies, it’s essential to market their products and services to a mass audience to create awareness and build relationships. Web solutions allow businesses to display their products and services, offer customer services, share client testimonials, and more.
Four
Regulatory Compliance
As per the Securities and Exchange Board of India (SEBI), it is obligatory for listed companies to have functional websites with regular updates. Companies that are planning to go public should also maintain a professional, aesthetic and functional website for future reference.
Case Study
Alumaze
Alumaze launched in 2023, is one of the first ACP manufacturer brands from South India, which is strategically located in Vishakhapatnam and catering to Telengana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and Orissa.
B.P. Poddar Hospital
The primary objective of the campaign was to create awareness about BP Podder Hospital’s expertise in knee replacement surgeries and to position the hospital as a reliable and compassionate healthcare provider for individuals suffering from knee-related issues.
DTC Southern Heights
The primary goal was to create a visually appealing and engaging video that showcased the Clubhouse Lunch experience at DTC Southern Heights.
iLead
iLead Institute, a leading education provider, approached PromotEdge with challenges stemming from their existing website. The website was burdened with numerous courses, extensive content, heavy imagery, and other complexities impacting speed and usability. Seeking a comprehensive solution, they engaged our web development team to revamp their online platform.
KNI Airport, Durgapur
Kazi Nazrul Islam Airport, or Durgapur Airport is fully functional airport. It has direct connectivity with all the major metros – New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad.
Kolkata ThunderBolts
The pioneering Volleyball sporting club of Eastern India, who aims to bring the sport into the mainstream and build a cult following helmed by the visionary in Mr. Pawan Kr. Patodia and Mr. Vineet Bhandari.
Nitya
The new entrant in retail genre, Nitya comes from the background of B2B in Gold and Diamond Jewellery. Strategically located in Burrabazar, Kolkata Nitya has excellent modern pieces of handcrafted fine jewellery specially catering to modern brides. We have launched the brand in November 2022 and continue to do their social media amplification to create awareness.
SANY
SANY Heavy Industry India Pvt Ltd (SANY India) is a wholly owned subsidiary of SANY Heavy Industry Co Ltd (SANY Heavy Industry), China. SANY India was incorporated in 2002 and offers the widest range of Construction Machinery in India & South Asia.
Skipper Ltd.
Skipper Ltd aimed to create a comprehensive audio-visual representation of its manufacturing processes and infrastructure. The goal was to highlight the company’s commitment to quality, innovation, and sustainability, reinforcing its position as a trusted global player in the engineering and polymer sectors.
Utkarsh
Utkarsh India Limited is a leading manufacturer and supplier of high-end engineering products and services in the infrastructure, agriculture and domestic water piping industry.
Weichai India
Weichai is the world’s largest engine manufacturing company originated in China. Today, It is a 44 BUSD conglomerate with multi field and multi industry approach.
Got Questions?
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Why is having a well-designed website crucial for listed companies and those preparing for an IPO?
Ans.A well-designed, user-friendly website is essential for building trust, engaging investors, and standing out from the competition. It serves as the first point of contact for potential investors, providing key information about your company’s performance, vision, and leadership, which helps convert visitors into shareholders. Even live price charts can be configured in the website by taking application programming interfaces (APIs) from the stock exchanges. -
How can seamless navigation and design impact investor engagement?
Ans.Strategic design with clear visual hierarchy, intuitive navigation, and key call-to-action (CTA) buttons guides investors to relevant information. Elements like grids, whitespace, contrast, and clear headlines make it easy for users to explore the site and take specific actions, such as signing up for IPO alerts or contacting your team. -
Why is responsive design important for websites in today’s digital-first economy?
Ans.Responsive design ensures that your website performs well across all devices, from desktops to smartphones. A seamless mobile experience reduces bounce rates and keeps potential investors engaged, which is crucial as more users access content through mobile devices. -
How can companies build trust and credibility through their websites?
Ans.Websites foster credibility by featuring social proof elements like customer testimonials, partner badges, and industry affiliations. Regular updates with blogs, videos, and webinars demonstrate expertise and leadership, giving investors confidence. Additionally, maintaining website security, accessibility, and up-to-date content ensures a positive user experience and strengthens trust.
