A strategy project
A project with a written list of what we will do, ending in a written, costed plan your team or any agency can run.
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Since 201565+ in-house teamKolkata office, 5 team bases
Four agencies mean four reports and no one owning the result. One team plans strategy, advertising, digital and on-ground.
A strategist calls you in one working day.
/ 01 Integrated marketing
What does an integrated marketing agency do?
Brands lose sales between channels more often than inside them. A separate agency for each channel reports its own success while sales stay where they were.
An integrated marketing agency such as PromotEdge plans and runs a brand's strategy, advertising in newspapers, TV, radio and hoardings, digital marketing and on-ground work (events, dealer meets and shop branding) as one programme: one idea, one plan and one set of numbers.
Indian buyers rarely meet a brand in one place. A dealer recommends it, a newspaper ad makes it feel established, a Google search confirms it and a WhatsApp conversation closes it. When those touchpoints are planned separately, each one says something slightly different and nobody owns the outcome.
You can use one of our four pillars (strategy, advertising, digital and on-ground work), or all four under one plan. Either way, we both judge the work on the numbers your sales team already watches: enquiries, cost per lead, meetings and orders.
We have worked this way since 2015. Our clients include steel firms, an education institute, a hospital, a jeweller, a volleyball club and makers of construction equipment and engines.
From selling harder to being wanted. Many come to sell more. The bigger win is often demand: people ask for you by name and pay for quality, instead of waiting for a discount.
/ 02 The four pillars
Four pillars,one plan
Each pillar has its own specialists. They share one brief, one calendar and one report. Open the pillar closest to your problem: each one has a table that starts from your situation, not our menu.
01
Strategy
Brand strategy, positioning, go-to-market and media planning. Decide where to play before you spend. For a distributor: which towns and dealers to put first.
02Advertising (Mainline)
Creative campaigns, TV and ad films, print, radio, outdoor and PR. Reach you can account for. For a distributor: a newspaper or hoarding push before a festive season.
03Digital
Google, WhatsApp, social media and your website, so dealers and builders can find you and enquire. Run against cost per lead (what one enquiry costs).
04BTL & Activation
Dealer meets, events and in-shop branding (BTL, below the line), where purchase decisions are made. For a distributor: dealer meets and shop boards.
Our beliefWe're professionals. We'd rather be blunt than pleasing.
Not sure which pillar fits? Tell us what is not working and we will point to the closest one. Get a free growth plan
/ 03 Ways to work with us
Three ways tostart
Most clients start with one piece of work. Many add more once it pays back, and stay for years. Not sure which start fits you? The free growth plan tells you where we would begin, and why. It is for projects we think we can help; we take on a limited number and tell you honestly if yours is a fit.
One channel, on its own
SEO, performance, a TV campaign or a dealer programme on its own, planned so it can plug into the wider mix later.
One monthly plan across pillars
Two or more pillars under one plan, one team lead and one monthly report against business numbers.
/ 04 How we work together
From first callto first report
We believe in process, because good results should repeat and not happen by luck. Every project follows the same spine, whatever the channels. Marketing has no fixed roadmap, so we test small, read the results and only then scale. To hear it from the people we work with, read what our clients say.
- 01
Listen
We look at your business first and marketing second. We sit with you and your sales team. What sells, to whom, through which channel, and what you have already tried.
- 02
Diagnose
We look at your numbers, your search demand, your competitors and your current channels before we recommend anything.
- 03
Plan
A written plan: positioning, what each channel will do, how the budget is split, a timeline and the numbers we will report.
- 04
Run
We start small in one market or channel. Specialists from each pillar work to one plan, led by one person who owns the numbers.
- 05
Report
A monthly report on enquiries, cost per lead and sales in progress. It says what worked, what didn't and where the money moves next month.
Prefer to talk it through first? Call us or send a message, and we will listen before we suggest anything. Talk to us
Built around your world
Keep exploring.
Start with the pillar closest to your problem, or with your industry. Each page shows the work we have done there.
What people say
What clients say
What clients told us after working with PromotEdge.
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricals“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! …”
Harsh GuptaManaging Director at Rishta FoodsFMCG“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at IleadEducation“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark GroupReal estate“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuLead - Brand and Content at ABP EducationEducation“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). …”
GibaBrazilian Former Volleyball PlayerSports“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. …”
Hardeep SinghMarketing ConsultantIndependent view“It’s a great way to be back at PromotEdge. …”
Priyam GhoseContent CreatorCommon questions.
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Each account has one lead who owns the plan and the numbers. Specialists from each pillar, such as strategy, advertising, digital and on-ground work, join as the plan needs them. You always know who to call, and the monthly report comes from that one person, in plain words.
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Strategy projects are priced by the work they cover; channel work and monthly plans are priced monthly, and media spend is separate. The number of pillars, markets and creative needed decide the price. We don't publish a price list. You get a written quote within 2 working days, after a free 30-minute call.
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No. We work with brands across India, from metros to tier-2 cities, and our servicing team is based in cities across India. We stay in touch with you every day, and meet you in your city at least once every three months. When a job needs it, we place our team at your office or plant.
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We work best with companies between ₹25 crore and ₹500 crore in revenue, where marketing has to prove its return and one wrong channel bet is a large share of the budget. We also work with startups and corporate groups, and we say honestly when a smaller job is all you need.