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Industries · By sector · Find yours
Marketing that fitsyour industry
Every industry has its own buyers and its own rules. Find the page written for yours.
A strategist calls you in one working day.
Your industry,your buyers.
PromotEdge plans marketing by industry, because a cement buyer, a parent choosing a school and a patient choosing a clinic decide in very different ways. Each industry page below says who buys, which rules apply, what usually goes wrong and how we would plan the work.
The pages are grouped into larger industries, and many have smaller pages inside them. Healthcare, for example, has pages for clinics, dentists, pharma and online pharmacies. Education has pages for schools, coaching institutes, study-abroad advisers and edtech (online learning) companies.
Where a client has agreed to share their own words about us, the industry page shows them. Where none fits, the page shows nothing and does not stretch a loose example.
Not sure which page is yours? We look at your business first. Marketing comes second. So the table under the list starts from your situation instead of an industry name.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 1office, in Kolkata, with team bases (not offices) in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
Every industrypage.
Pick the closest match. Each page links to the smaller segment pages inside it.
Our beliefWe're professionals. We'd rather be blunt than pleasing.
Start fromyour situation.
| If you… | Start here | Why |
|---|---|---|
| Make machines, parts or materials and sell to other businesses | Industrial manufacturing | Long sales cycles. Dealers and technical buyers both matter |
| Sell or rent excavators, cranes or other heavy equipment | Construction equipment | Contractors compare machines. Finance and service weigh as much as the machine |
| Make cement, panels, pipes, tiles or plywood | Building materials | Architects and contractors specify it. Dealers sell it |
| Make, trade or recycle steel and metals | Steel and metals | Buyers compare rate and grade, and BIS marks shape the claims |
| Build and sell homes or offices | Real estate | RERA rules and site visits shape every campaign |
| Run a school, college or coaching centre | Education | Admissions run on a calendar, and parents decide |
| Run a clinic, dental practice, diagnostic centre or wellness business | Healthcare | Medical ad rules are strict, and trust comes first |
| Sell packaged goods through shops | FMCG | Shelf space is won with retailers and distributors |
| Sell your own brand online, direct to buyers | D2C (direct-to-consumer) and ecommerce | Cost per order and repeat buying decide profit |
| Are a bank, NBFC, insurer or fintech | BFSI | Every claim needs a compliance check |
| Are planning to list, or are already listed | IPO and listed companies | SEBI rules shape what you tell investors and what goes in the annual report |
| Run a hotel, restaurant or travel business | Hospitality | Guests find you on maps and reviews first |
| Sell jewellery or run a retail store | Retail and jewellery | Wedding and festival seasons drive the year |
| Run a startup with a product and a few months of runway | Startups | Every rupee has to show traction before the cash runs out |
| Run a salon, gym, studio or home-service business | Local businesses | Customers live nearby and book by phone or WhatsApp |
| Sell software or IT services to other companies | SaaS and tech | Several people sign off, and deals take months |
| Move, store or ship goods for other companies | Logistics | Buyers search by route and cargo, then compare services |
| Sell your products to buyers abroad | Exporters | An overseas buyer has to trust you before the first order |
| Grow, pack or sell tea and farm produce | Tea and agribusiness | Origin and grade set the sale, and label rules shape the pack |
| Run a law firm, CA firm or consultancy | Professional services | Professional rules limit what you may publish |
| Make or sell fans, lights, switches or home appliances | Electricals and appliances | Dealers matter, and star labels and BIS marks shape the sale |
| Run a media, film, music or entertainment business | Media and entertainment | Attention is short, and release dates don't move |
| Sell franchises of your brand | Franchise brands | You market to two buyers: customers and future owners |
| Run a political campaign, or a government awareness drive | Political campaigns | Election Commission rules shape every ad |
| Make or sell sports gear, run a league, team or academy | Sports | Fans, sponsors and matchdays carry the year |
BFSI means banking and financial services, plus insurance. NBFC means a non-bank finance company. RERA is the real estate regulator. SEBI is the stock market regulator. FMCG means fast-moving consumer goods. BIS is the Bureau of Indian Standards, whose marks show a product meets Indian standards.
What clients say
What clients told us after working with PromotEdge.
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricals“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! …”
Harsh GuptaManaging Director at Rishta FoodsFMCG“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at IleadEducation“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark GroupReal estate“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuLead - Brand and Content at ABP EducationEducation“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). …”
GibaBrazilian Former Volleyball PlayerSports“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. …”
Hardeep SinghMarketing ConsultantIndependent view“It’s a great way to be back at PromotEdge. …”
Priyam GhoseContent CreatorTell us your goal.We'll show you the plan.
Common questions.
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Mostly manufacturers and other B2B (business-to-business) firms, such as makers of construction equipment and building materials. We also work with real estate, education, consumer goods, BFSI, D2C (direct-to-consumer) brands, hospitality, retail and sport. In healthcare we work with clinics, dentists, diagnostic centres and wellness brands. There are also pages for startups, local service businesses, software firms and logistics firms. Law and CA firms, media businesses, franchise brands, exporters, steel and metals firms, tea and farm-produce firms and makers of electricals and appliances each have a page too. The list above shows every industry page we have written.
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Usually, yes. Start with the closest page in the table above. The way we plan stays the same: who buys, how they decide, what rules apply and which channels reach them. Then tell us about your business in a first conversation.
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We'd rather show you results than a nice presentation. We are writing a new set of case studies that cover several industries, and we add each one when it is ready. Until then, hear from our clients in their own words on the clients page, and ask us in the first call for the nearest example we can share.
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Because buyers decide differently. A contractor buying an excavator compares finance and service. A parent choosing a school talks to other parents. A patient choosing a clinic reads its reviews. The same ad won't work for all three.
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We plan around the main rules for each industry, such as RERA for real estate and medical ad rules for healthcare. Your legal or compliance team still signs off the final words. We don't give legal advice.