Audio Visual for IPO & Listed Companies
In a time when attention is scarce and every second counts, audio-visual storytelling becomes a vital strategy for survival and growth. For listed companies and those planning to list, audio-visual storytelling isn’t just marketing. It’s a strategic lever for attracting and retaining capital in a crowded, competitive world. SEBI has even proposed a business to publish audiovisuals with disclaimers in the public domain in different languages for better investor understanding and to maintain transparency.
Think of it: investors are overwhelmed with reports, metrics, forecasts, and annual filings. Data is no doubt essential for decision-making, but it rarely inspires. A well-crafted video which shows infrastructure, capabilities, people, culture, etc., is a creative way to deliver information. It evokes emotion, fosters trust, and builds relationships with your customers, stakeholders and investors. Corporate films and earnings call videos don’t just share numbers; they tell a story that improves your brand impression to prospective investors and gains trust.
Just as 3D walkthroughs help property buyers envision their future home, a compelling corporate video gives shareholders and investors a glimpse into a company’s future—its vision, values, and roadmap. Finance analysts and investors can get an understanding of how their own futures stand poised to benefit from a company’s future. In an age where stakeholders demand transparency, companies need to appear more approachable and relatable. Video updates on strategic milestones or CSR initiatives are essential tools to demonstrate accountability and authenticity.
Audio Visuals That Leave Lasting Impressions
Audio-visual content is an investment, not an expense, because, for investors and shareholders—existing and prospective—it’s the proof of your existence. Creating engaging corporate videos delivers returns in ways that financial reports alone cannot. One of the major reasons people prefer audio-visuals is because they can simplify complexity. Your financial statement and data spreadsheets show your future potential. But a well-produced video on your company’s mission, vision, and key milestones can help IPO companies build a relationship that makes your investor feel closer to the brand.
The real power of audio-visual storytelling lies in its ability to inspire action. When investors see the faces behind a brand, hear about the company’s vision firsthand, and witness success stories come to life, they develop emotional connections. And emotion, in markets as in life, often drives decision-making more effectively than logic alone.
Investors are not robots; they don’t just invest in a business that has good financial health. In India, more and more companies are going public every year. With many companies with promising futures, investors are more interested in knowing about the company’s unique value proposition, and how they are making a difference.
Explainer videos improve communication and engagement. To be honest, the internet has made the audience more impatient. During the initial screening process, an investor may not spend more than a few minutes to check out your offering. So, why not take the opportunity to explain the crucial points through a video. A crisp, engaging video can convey the key messages of an earnings call faster than a 20-page report. In fact, SEBI has asked IPO companies to share in English and Hindi versions of videos with vital information, including capital structure, business operation, financial information, legal matters, etc.
Perception is everything. Companies that invest in high-quality videos that project professionalism, transparency, and ambition are the ones who have earned investor confidence. Product facility shoots showcasing machinery, production process, etc., make a company more trustworthy.
These videos are a reflection of how a company is serious about its communication and its future. In the end, investors don’t just buy shares—they buy belief. And belief, carefully nurtured through engaging content, will determine who earns the next round of funding, the next surge in stock value, or the next wave of loyal shareholders.
Today, audio-visuals have global reach with a local touch. A video can be shared with stakeholders and investors around the world—anytime, anywhere. The battle for investor trust now plays out across social platforms and virtual events. As younger, digital-first generations enter the investment arena, companies must meet them where they are—on Instagram, LinkedIn, YouTube, and other platforms dominated by visual content. A live Q&A with management or a teaser video before an IPO offering can engage potential investors in ways that dense prospectuses cannot. In a hyperconnected world, the narrative you build and share travels faster than any press release ever could.
At PromotEdge, we have helped Balrampur Chini, Tega Industries, Style Baazar, and Birla Sugar communicate their legacy in a way that connects emotionally with their audience through engaging videos. Schedule a consultation with us to learn how we can help you create timeless video content.
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IPO and Listed Companies
In a time when attention is scarce and every second counts, audio-visual storytelling becomes a vital strategy for survival and growth. For listed companies and those planning to list, audio-visual storytelling isn’t just marketing. It’s a strategic lever for attracting and retaining capital in a crowded, competitive world. SEBI has even proposed a business to publish audiovisuals with disclaimers in the public domain in different languages for better investor understanding and to maintain transparency.
Industrial Machinery & Equipment
Words are powerful, but that alone is not enough to become successful in today’s digital-focused market and get your desired result. Industrial machinery and equipment businesses are already facing a tough time staying safe from the commodity trap. But with the ongoing competition, it’s essential for brands to add a little colour and momentum to their website and social media platforms. Audiovisuals add an extra touch to your story and create a narrative that would make your brand different, unique, and special.
Professional Services
It’s not an understatement to say audience attention spans are decreasing as the years go by. With the fast-forward nature of social media platforms focused on short-form video content, professional service firms need to understand and embrace the trend of reels, shorts, and feature-length videos for better audience engagement. That being said, creating just any random video content won’t bear results! The easy access to vast content has made the audience “selective” in their choice. With just one scroll on social media, hundreds of new video content appear. Professional firms thus ought to explore the depth of story-telling. Telling a story or sharing a narrative via audio-visual is not merely for entertainment, it leaves a deep impression on your audience that brings you closer to your audience and builds long-lasting relationships.
Fashion & Lifestyle Brands
We are halfway through the 3rd decade of the 21st century! In the last 10-15 years, we have seen so many fashion and lifestyle brands like Nykaa, Plum, Sugar Cosmetics, BIBA, Global Desi, The Souled Store, and so many more. If you look closely, one thing you will find common in these brands—is good no Great Audio Visual Marketing Strategy! Nykaa has collaborated with many popular influencers and maintained consistency with social media posts and videos. On the other hand, Plum Goodness has elegant and minimalistic videos, focusing on their ingredients.
Real Estate
Today’s real estate companies struggle to stand out in the crowd and create a unique digital presence. What they can’t comprehend is that we belong to a world where narratives shape reality. To become successful in the real estate industry, one must embrace engaging approaches like audio visual to create compelling stories.
IPO and Listed Companies: Brand Strategy
Branding contributes greatly to the success of IPO (Initial Public Offering). However, founders often fail to analyze the full potential of a purposeful brand strategy and miss marketing opportunities. Companies are not up against just one or two competitors in the share market; the number is pretty overwhelming, and moreover, not all brands are of the same size. Depending on the companies and investors, IPS can be categorized in different types. For example, small and medium enterprise (SME) IPOs and mainboard IPOs.
IPO and Listed Companies: Creative Designing
IPO companies mostly focus on acquiring the best possible stock price and attracting investor attention. And to gain that, it’s essential to create engaging storytelling that shares the brand’s mission, vision, and values. The narrative must adapt to changing business strategies, market conditions, and financial outcomes. This is where creative design becomes a valuable approach to sharing the right message with their audience that leaves a lasting impression.
IPO and Listed Companies: Digital Marketing
The digital market in India is worth billions of dollars, making it essential for businesses to create digital presence. When it comes to marketing listed companies, the primary focus is on building credibility and identifying growth potential. On the other hand, mainboard IPOs concentrate on stability, market position, and long-term strategy, targeting a broader, more risk-averse investor base.
IPO and Listed Companies: Web Solutions
A listed company is required to maintain a functional website. It’s not just them; private companies that are planning to launch their stocks for the first time also need a website. The strong dependence on digital technologies means that having a website is not something you can take lightly. When an audience, be it an investor or potential customer, wants to know about your brand, your website is the first thing they will look into.
Client Happiness Speaks Volumes
Show MoreI really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day. The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us. This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge. And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work. So happy and compliments to the team -- Sayantan and PromotEdge team. Thank you.
Abhijit Bhattacharya
Former Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League
Show MoreAs a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions. Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems. Lastly, I’d recommend anyone who is planning to start or grow their brand, PromotEdge is the best digital marketing agency you can rely upon.
Anish Basu Mallik
Marketing Executive at Unimark Group
Show MorePromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.
Bimal Shah
Executive Director at Fine Organic Industries Limited
Show MoreAn aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.
Bobby Srinivas
Chief Manager Marketing & Brand Marketing at Utkarsh India
Show MoreThe PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). Sayantan and his team is providing you to see this video. I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.
Giba
Brazilian Former Volleyball Player
Show MoreIn the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team led by Avik Guha comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.
Hardeep Singh
Marketing Consultant
Show MoreI had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together. So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.
Manish Pandey
Consultant & Coach to Content Creator
Show MoreI would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.
Joy Bhattacharjya
CEO at Prime Volleyball League
Show MoreHi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme. They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard. And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.
Hitesh Malhotra
Sports Development at Fédération Internationale de Volleyball - FIVB
Show MoreI've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.
Mahendra Sureka
Founder & CEO at India MACJ - A Buyers Choice Home Inspections
Show MorePromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.
Medha Sharma
Strategic Head at TATA Metaliks
Show MoreI am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.
Mom Mitra
Marketing Head at Ilead
Show MoreWe are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.
Rahul Mishra
Assistant Manager Digital Marketing & Ecommerce at Magik Lighting
Show MoreI commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.
Priyanka Gupta
Director at Nitya Gold & Diamonds
Show MoreIt’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, Avik Da, and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.
Priyam Ghose
Content Creator
Our Audio-Visual Production Framework
Whether preparing for an IPO or maintaining momentum as a publicly listed entity, the brands that stand out will be the ones that connect, engage, and inspire trust through audio-visual storytelling. At PromotEdge, we have years of reputation in the industry for delivering outstanding video content that breaks the norms.
Pre-Production
For IPO and listed companies, our main objective is to gain and maintain investor and stakeholder trust through informative and engaging videos. The pre-production phases involve understanding client requirements, brainstorming, storyboarding, location scouting, etc., to get the best shots.
Production
Once the groundwork is established, we immediately schedule a shoot. Our team takes shots from multiple angles and finds audio clips and sound effects to make sure the video beautifully showcases your unique value propositions.
Post-Production
The post-production involves editing, colour correction, adding logos and other elements to make sure it aligns with your brand’s image.
Distribution & Broadcasting
At PromotEdge, we also take responsibility for video distribution and broadcasting. You can trust us to share it with your target audience in a way that leaves a lasting impression.
Our Audio-Visual Production Framework
Whether preparing for an IPO or maintaining momentum as a publicly listed entity, the brands that stand out will be the ones that connect, engage, and inspire trust through audio-visual storytelling. At PromotEdge, we have years of reputation in the industry for delivering outstanding video content that breaks the norms.
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Pre-Production
0 1Pre-Production
For IPO and listed companies, our main objective is to gain and maintain investor and stakeholder trust through informative and engaging videos. The pre-production phases involve understanding client requirements, brainstorming, storyboarding, location scouting, etc., to get the best shots.
-
Production
0 2
Production
Once the groundwork is established, we immediately schedule a shoot. Our team takes shots from multiple angles and finds audio clips and sound effects to make sure the video beautifully showcases your unique value propositions.
-
Post-Production
0 3
Post-Production
The post-production involves editing, colour correction, adding logos and other elements to make sure it aligns with your brand’s image.
-
Distribution & Broadcasting
0 4
Distribution & Broadcasting
At PromotEdge, we also take responsibility for video distribution and broadcasting. You can trust us to share it with your target audience in a way that leaves a lasting impression.
Importance of Audio Visuals in the IPO & Listed Companies
One
Creates Awareness
When preparing to go public, many companies often forget that gaining attention from consumers is as important as capturing investors’ interest. Video is an invaluable tool for IPO and listed companies to build public awareness and create a buzz on social media.
Two
Adherence to Legal Compliance
During the IPO process, companies are required to strictly follow the regulations set by SEBI. A video content with disclaimers on why it’s not appropriate to trust on unofficial sources without verifying the details makes companies stand out and more trustworthy to their audience.
Three
Simplifies Complex Information
Initial Public Offering is a complex that involves many potential risks. By using audiovisuals, companies can simplify complex details, including their core functionality, market opportunities, growth potential, etc.
Four
Post-IPO Communication
IPO is not a one-time venture. Companies can market their shares multiple times, which makes it essential to keep a good relationship with your investors. Regularly sharing videos on your financial performance, strategic initiatives, and market development helps brands to convey useful information.
Case Study
Alumaze
Alumaze launched in 2023, is one of the first ACP manufacturer brands from South India, which is strategically located in Vishakhapatnam and catering to Telengana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and Orissa.
B.P. Poddar Hospital
The primary objective of the campaign was to create awareness about BP Podder Hospital’s expertise in knee replacement surgeries and to position the hospital as a reliable and compassionate healthcare provider for individuals suffering from knee-related issues.
DTC Southern Heights
The primary goal was to create a visually appealing and engaging video that showcased the Clubhouse Lunch experience at DTC Southern Heights.
iLead
iLead Institute, a leading education provider, approached PromotEdge with challenges stemming from their existing website. The website was burdened with numerous courses, extensive content, heavy imagery, and other complexities impacting speed and usability. Seeking a comprehensive solution, they engaged our web development team to revamp their online platform.
KNI Airport, Durgapur
Kazi Nazrul Islam Airport, or Durgapur Airport is fully functional airport. It has direct connectivity with all the major metros – New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad.
Kolkata ThunderBolts
The pioneering Volleyball sporting club of Eastern India, who aims to bring the sport into the mainstream and build a cult following helmed by the visionary in Mr. Pawan Kr. Patodia and Mr. Vineet Bhandari.
Nitya
The new entrant in retail genre, Nitya comes from the background of B2B in Gold and Diamond Jewellery. Strategically located in Burrabazar, Kolkata Nitya has excellent modern pieces of handcrafted fine jewellery specially catering to modern brides. We have launched the brand in November 2022 and continue to do their social media amplification to create awareness.
SANY
SANY Heavy Industry India Pvt Ltd (SANY India) is a wholly owned subsidiary of SANY Heavy Industry Co Ltd (SANY Heavy Industry), China. SANY India was incorporated in 2002 and offers the widest range of Construction Machinery in India & South Asia.
Skipper Ltd.
Skipper Ltd aimed to create a comprehensive audio-visual representation of its manufacturing processes and infrastructure. The goal was to highlight the company’s commitment to quality, innovation, and sustainability, reinforcing its position as a trusted global player in the engineering and polymer sectors.
Utkarsh
Utkarsh India Limited is a leading manufacturer and supplier of high-end engineering products and services in the infrastructure, agriculture and domestic water piping industry.
Weichai India
Weichai is the world’s largest engine manufacturing company originated in China. Today, It is a 44 BUSD conglomerate with multi field and multi industry approach.
Got Questions?
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Why is audio-visual storytelling important for listed companies and those preparing to list?
Ans.Audio-visual storytelling goes beyond marketing; it’s a strategic tool to attract and retain investors in a competitive market. While reports and data inform, videos evoke emotions, build trust, and strengthen relationships, making them essential for engaging investors and stakeholders. -
How can audio-visual content help companies simplify complex financial information?
Ans.Videos can clarify complex data, such as financial performance or ESG initiatives, into engaging and easy-to-understand narratives. Instead of dense spreadsheets and jargon, companies can communicate key messages in a compelling format that captures investors' attention quickly. -
What types of audio-visual content are effective for investor communication?
Ans.Corporate films, earnings call videos, animated explainers, IPO teasers, and live Q&A sessions are effective. These formats allow companies to showcase their vision, leadership, and milestones, helping investors feel connected to the brand’s journey. -
How do audio-visuals enhance investor trust and engagement?
Ans.Videos humanize financials by sharing stories about leadership and employees, which fosters emotional connections with investors. They also demonstrate transparency and accountability, helping investors feel like they are part of the company’s growth and future. -
Why is video content crucial in the digital age for investor relations?
Ans.With the rise of digital-native investors, companies need to meet stakeholders on platforms like LinkedIn, YouTube, and Instagram. Videos enable quick, engaging communication, extending the company’s reach and creating stronger connections than traditional reports alone.
