Audio Visuals for
Fast Moving Consumer Goods and Consumer Durables Sector
Kya Har Chiz jo Dikhta Hai Online, Bikta Hai? The answer is No! If consumers would purchase everything they see online, then FMCG and consumer durable brands would not have to spend thousands or even millions of rupees on marketing. Capturing attention in India’s overcrowded marketplace is a must. But it’s not just that, maintaining consumer attention can be the most challenging in a market flooded with options.
How do brands increase their online sales then? Most fast moving consumer goods and consumer durable brands these days use audiovisuals to attract audience attention. Videos with a good storyline and even better editing keep your audience hooked on the screen and even click on the “Shop now” button. Brands these days are not selling just a collection of products—they sell lifestyle and story. “Banaye Har Din Khaas, Gehoon Ka Sartaj, AASHIRVAAD SELECT ATTA” is the perfect example of how a brand can use audiovisuals to promote a healthy lifestyle and bring families closer.
Consumer durables, for example, TVs, ACs, Refrigerators, Smartphones etc., on the other hand, are on the expensive side. Buyers spend a lot of time deciding which one would be better for their households. Thus it’s essential for brands to create audio visuals showcasing reliability to build trust. As your strategic partner, PromotEdge helps you identify what narrative speaks about your brand. Our video production has a strong portfolio working with small, medium and large-scale brands in the food and beverage industry to deliver enticing final products.
Audiovisuals That Leave Lasting Impressions
In the world of Netflix, Hotstar, and Amazon Prime, Television is still a favourite pastime for a large audience in India to binge on shows and movies. Whether it’s watching soap operas, live sports, or reality shows, TV caters to diverse audiences based on age, gender, geography, etc. TV ads when done right can engage, inspire, and convert an audience to a customer by building an emotional connection where it’s not just about the product alone.
How a brand tells a story can instantly click with their audience. Meaningful TV commercials can increase brand recall amongst consumers as they involve picture, sound and motion offering a multisensory experience. For instance, brands like Tata Tea’s “Alarm bajne se pehele Jaago Re” campaign position their products as part of a broader lifestyle experience and social awakening. Collaborating with a partner like PromotEdge familiar with the world of television and its viewers can create more impactful commercials. Schedule a consultation today!
Creativity is a part of creating compelling visual stories. But sometimes brands need to take a step further. The importance of explainer videos may not be apparent at first glance, but they work behind the scenes, gradually increasing brand awareness and credibility.
For first-time customers, who have purchased let’s say a smart TV or a laptop, “how to connect Wifi’” or “how to connect wireless Bluetooth devices” may be difficult. Creating explainer videos helps your audience learn new things and also makes them feel loyal to your brand. Another classic example is the Surf Excel Matic Liquid – #PoRubPo video that educates consumers on how to use the product in a creative yet engaging way.
For Indian and global consumer product businesses, investing in visually powerful audio-visual assets can offer lifelong benefits. We live in a world where businesses are trying to capture the audience’s attention and trust from the first glance. Product and facility shoots allow FMCG and consumer durables to rise above the noise, and make a name of their own. It shows ingenuity and assures the audience of product quality giving them a piece of mind. Agencies like PromotEdge, who have collaborated with several FMCG brands like Nitya Jewelry and Style Baazar, can bring out the authenticity of a brand through creative audiovisuals.
It’s not a stretch to say videos are ruling over today’s social media industry. Be it Facebook and Instagram reels, or YouTube short and long videos, audiovisuals help brands entertain audiences while creatively sharing the narrative and other crucial information. In the virtual world trends and algorithms change quickly. Fast moving consumer goods and consumer durables brands must identify and adapt the changes to stay relevant with their customer.
Whether you are targeting soap and biscuit buyers to urban consumers seeking premium snacks or natural skincare products, personalization is necessary. Just like how Patanjali has tailored the campaign to target the health-conscious audience of all ages.
Visibility is the key to success in retailing for FMCG & consumer durable brands. Audiovisuals give you exposure nationwide and improve your brand reputation. Local expertise and attention to little details in video content are what make sure your brand is not just seen as a mere ad but remembered as a precious memory. At PromotEdge, we combine traditional branding strategies with digital tools and technologies to deliver you a final product that builds meaningful connections with consumers.
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IPO and Listed Companies
In a time when attention is scarce and every second counts, audio-visual storytelling becomes a vital strategy for survival and growth. For listed companies and those planning to list, audio-visual storytelling isn’t just marketing. It’s a strategic lever for attracting and retaining capital in a crowded, competitive world. SEBI has even proposed a business to publish audiovisuals with disclaimers in the public domain in different languages for better investor understanding and to maintain transparency.
Industrial Machinery & Equipment
Words are powerful, but that alone is not enough to become successful in today’s digital-focused market and get your desired result. Industrial machinery and equipment businesses are already facing a tough time staying safe from the commodity trap. But with the ongoing competition, it’s essential for brands to add a little colour and momentum to their website and social media platforms. Audiovisuals add an extra touch to your story and create a narrative that would make your brand different, unique, and special.
Professional Services
It’s not an understatement to say audience attention spans are decreasing as the years go by. With the fast-forward nature of social media platforms focused on short-form video content, professional service firms need to understand and embrace the trend of reels, shorts, and feature-length videos for better audience engagement. That being said, creating just any random video content won’t bear results! The easy access to vast content has made the audience “selective” in their choice. With just one scroll on social media, hundreds of new video content appear. Professional firms thus ought to explore the depth of story-telling. Telling a story or sharing a narrative via audio-visual is not merely for entertainment, it leaves a deep impression on your audience that brings you closer to your audience and builds long-lasting relationships.
Fashion & Lifestyle Brands
We are halfway through the 3rd decade of the 21st century! In the last 10-15 years, we have seen so many fashion and lifestyle brands like Nykaa, Plum, Sugar Cosmetics, BIBA, Global Desi, The Souled Store, and so many more. If you look closely, one thing you will find common in these brands—is good no Great Audio Visual Marketing Strategy! Nykaa has collaborated with many popular influencers and maintained consistency with social media posts and videos. On the other hand, Plum Goodness has elegant and minimalistic videos, focusing on their ingredients.
Real Estate
Today’s real estate companies struggle to stand out in the crowd and create a unique digital presence. What they can’t comprehend is that we belong to a world where narratives shape reality. To become successful in the real estate industry, one must embrace engaging approaches like audio visual to create compelling stories.
FMCG & FMCD: Brand Strategy
India is a diverse nation with a rich culture and billions of population making it one of the largest consumer markets. A good brand strategy is what can help you capture the Indian fast moving consumer goods and durables sector needs. Many brands like Mamaearth, Patanjali, ITC, and Nestle have been successful in understanding the pulse of their audience, and have created a name that makes them different from the crowd.
FMCG & FMCD: Creative Designing
The fast moving consumer goods and consumer durable industry covers a significant portion of India’s economy. Whether it’s the small-scale purchase one makes from a thela or the monthly grocery shopping from the supermarket, consumer goods are an everyday need. But with the constant demands in the FMCG sector, the competition amongst brands is also high. There are multiple choices for a single product, so how can brands become the first choice for consumers?
FMCG & FMCD: Digital Marketing
The winds have changed and the age of technology has begun. We are currently living in an era where ‘Jo Zyada Dikhta Hain Woh Zaldi Bikta Hain!’ Visibility has always been a deciding factor, but in the present day, it has become even more important. Marketing through TV ads or hoarding is not enough anymore, fast moving consumer goods and consumer durable brands are going all the way to create an online presence to reach out to the audience who are always on the internet. Brands that haven’t understood and embraced the strategy are having a tough time earning their expected revenue and growing their business.
FMCG & FMCD: Web Solutions
We live in a digitally oriented world where people use the internet for most of our daily necessities, from purchasing a Rs 5 biscuit to shopping for high-tech appliances like a smartphone or a TV. Thus has necessitated the need for having a well-designed, user-friendly website for fast moving consumer goods and consumer durable brands. An aesthetic website nowadays is like a digital shop window welcoming your audience with a warm smile.
Client Happiness Speaks Volumes
Show MoreI really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day. The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us. This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge. And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work. So happy and compliments to the team -- Sayantan and PromotEdge team. Thank you.
Abhijit Bhattacharya
Former Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League
Show MoreAs a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions. Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems. Lastly, I’d recommend anyone who is planning to start or grow their brand, PromotEdge is the best digital marketing agency you can rely upon.
Anish Basu Mallik
Marketing Executive at Unimark Group
Show MorePromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.
Bimal Shah
Executive Director at Fine Organic Industries Limited
Show MoreAn aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.
Bobby Srinivas
Chief Manager Marketing & Brand Marketing at Utkarsh India
Show MoreThe PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). Sayantan and his team is providing you to see this video. I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.
Giba
Brazilian Former Volleyball Player
Show MoreIn the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team led by Avik Guha comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.
Hardeep Singh
Marketing Consultant
Show MoreHi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme. They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard. And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.
Hitesh Malhotra
Sports Development at Fédération Internationale de Volleyball - FIVB
Show MoreI've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.
Mahendra Sureka
Founder & CEO at India MACJ - A Buyers Choice Home Inspections
Show MoreI had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together. So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.
Manish Pandey
Consultant & Coach to Content Creator
Show MorePromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.
Medha Sharma
Strategic Head at TATA Metaliks
Show MoreI am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.
Mom Mitra
Marketing Head at Ilead
Our Audio-Visual Production Framework
Audiovisual has a high potential to help FMCG and consumer durable brands to go beyond their limit. PromotEdge’s production team follows a methodical process to deliver an engaging audiovisual experience to your audience.
Pre-Production
Pre-production phases involve setting the background that involves scripting, storyboarding, location scouting, casting talent, creating a shooting schedule, and more. Our team discusses budgeting, takes approval from clients and arranges necessary equipment.
Production
Be it creating a large-scale TV commercial shoot or social media content, like reels, shorts or long forms of video content, video production takes a lot of effort. Our team keeps tabs on the major and minor details. We are equipped with high-quality instruments to get the perfect shots. Our in-house team has expert editing skills to give the fishing touch.
Distribution & Broadcasting
At PromotEdg, we not only help brands create interactive video content but also broadcast it across multiple channels. Our in-house team distributes the content strategically after making sure it matches the client’s vision.
Our Audio-Visual Production Framework
Audiovisual has a high potential to help FMCG and consumer durable brands to go beyond their limit. PromotEdge’s production team follows a methodical process to deliver an engaging audiovisual experience to your audience.
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Pre-Production
0 1
Pre-Production
Pre-production phases involve setting the background that involves scripting, storyboarding, location scouting, casting talent, creating a shooting schedule, and more. Our team discusses budgeting, takes approval from clients and arranges necessary equipment.
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Production
0 2
Production
Be it creating a large-scale TV commercial shoot or social media content, like reels, shorts or long forms of video content, video production takes a lot of effort. Our team keeps tabs on the major and minor details. We are equipped with high-quality instruments to get the perfect shots. Our in-house team has expert editing skills to give the fishing touch.
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Distribution & Broadcasting
0 3
Distribution & Broadcasting
At PromotEdg, we not only help brands create interactive video content but also broadcast it across multiple channels. Our in-house team distributes the content strategically after making sure it matches the client’s vision.
Importance of Audio Visuals in FMCG & Consumer Durable Sector
One
Reach out to Large Audience
Have you ever seen reels on Instagram, Facebook or YouTube with millions of views? A high-quality video can make your brand stand out, go viral, and share your narrative, products and services to a large audience nationwide.
Two
Better Engagement & Retention
Audience attention span on the internet can be limited, making it difficult and intimidating for FMCG and consumer durable brands to interact with their audience. With audiovisuals, businesses can make audiences pause their scrolling and dig deeper into the content. Following the current trends, using trendy music, or collaborating with influencers helps to retain customer attention.
Three
Improves SEO Ranking
A good piece of informative article has always been a core part of SEO, but video content is also getting popular. Audiences find video content more engaging, as it involves visuals and audio to explain complicated concepts in simple words. Introducing video content, such as ‘How to follow a skincare routine” on your website can help FMCG brands like MamaEarth, Plum Goodness, MCaffein, etc., to reduce bounce rate and improve the audience experience.
Four
Higher Conversion Rates
Videos can influence an audience’s perception deeply and convert them into buyers. Depending on what information you share and how you share it, FMCG and consumer durable brands can incite the desired emotional response from the audience.
Case Study
Alumaze
Alumaze launched in 2023, is one of the first ACP manufacturer brands from South India, which is strategically located in Vishakhapatnam and catering to Telengana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and Orissa.
B.P. Poddar Hospital
The primary objective of the campaign was to create awareness about BP Podder Hospital’s expertise in knee replacement surgeries and to position the hospital as a reliable and compassionate healthcare provider for individuals suffering from knee-related issues.
DTC Southern Heights
The primary goal was to create a visually appealing and engaging video that showcased the Clubhouse Lunch experience at DTC Southern Heights.
iLead
iLead Institute, a leading education provider, approached PromotEdge with challenges stemming from their existing website. The website was burdened with numerous courses, extensive content, heavy imagery, and other complexities impacting speed and usability. Seeking a comprehensive solution, they engaged our web development team to revamp their online platform.
KNI Airport, Durgapur
Kazi Nazrul Islam Airport, or Durgapur Airport is fully functional airport. It has direct connectivity with all the major metros – New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad.
Kolkata ThunderBolts
The pioneering Volleyball sporting club of Eastern India, who aims to bring the sport into the mainstream and build a cult following helmed by the visionary in Mr. Pawan Kr. Patodia and Mr. Vineet Bhandari.
Nitya
The new entrant in retail genre, Nitya comes from the background of B2B in Gold and Diamond Jewellery. Strategically located in Burrabazar, Kolkata Nitya has excellent modern pieces of handcrafted fine jewellery specially catering to modern brides. We have launched the brand in November 2022 and continue to do their social media amplification to create awareness.
SANY
SANY Heavy Industry India Pvt Ltd (SANY India) is a wholly owned subsidiary of SANY Heavy Industry Co Ltd (SANY Heavy Industry), China. SANY India was incorporated in 2002 and offers the widest range of Construction Machinery in India & South Asia.
Skipper Ltd.
Skipper Ltd aimed to create a comprehensive audio-visual representation of its manufacturing processes and infrastructure. The goal was to highlight the company’s commitment to quality, innovation, and sustainability, reinforcing its position as a trusted global player in the engineering and polymer sectors.
Utkarsh
Utkarsh India Limited is a leading manufacturer and supplier of high-end engineering products and services in the infrastructure, agriculture and domestic water piping industry.
Weichai India
Weichai is the world’s largest engine manufacturing company originated in China. Today, It is a 44 BUSD conglomerate with multi field and multi industry approach.
Got Questions?
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How can a video improve the social media presence of an FMCG brand?
Ans.The internet has made it easier to access information. So, brands are now focusing on visual storytelling to capture consumer's attention and create emotional connections. Compelling visuals, such as videos, help transform a product into an experience or a lifestyle, fostering trust, loyalty, and aspiration. Brands like Amul and Cadbury use this approach to build meaningful relationships with consumers, making their products symbols of trust and celebration. -
Do brands like Samsung or Voltas use videos for marketing?
Ans.Most leading fast-moving consumer goods and consumer durable brands use visual storytelling for marketing. People consume digital content a lot these days. High-quality visuals can help brands stand out and create memorable impressions. -
How is data important for creating a video?
Ans.Data insights help a brand to identify consumer behaviour and preferences. At PromotEdge, we produce interactive audiovisual content to help FMCG and consumer durable brands share their narrative clearly in the digital world. -
Why should a FMCG or consumer durable choose PromotEdge for audiovisuals?
Ans.Visual content can influence audience perception and encourage them to take action. However, creating powerful visual content requires both creativity and strategic expertise. At PromotEdge, we have worked for many popular brands in the FMCG and consumer durable sectors. With our years of trial-and-true methods, we have grasped how to create engaging content that doesn’t just increase sales but also builds a strong relationship with your existing and potential customers.
