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The Roles of Advertising Agencies in Achieving Consistent Growth for Businesses

Since 201565+ in-house teamKolkata office, 5 team bases

By , Client Servicing Executive with Sanjiv Kumar YadavPublished 17 Sep 2024Updated 17 Jun 20255 min read

Brands we have worked with

  • Sai Angan
  • Rupa Peekaboo
  • Tea Junction
  • Zandu Vigorex
  • Fox & Mandal
  • Veedol
  • Tata Efee
  • Avadh Sugar & Energy
  • Taj Cement
  • Weichai
  • Rerasathi
  • Honest AI
  • Walton
  • Supertron
  • Balrampur Foundation
  • Fine Organics
  • Kopran
  • Bengal Aerotropolis Projects Limited
  • FIVB
  • Hanumanta Foods
  • Linc
  • Nitya Gold & Diamonds
  • Novozymes
  • PSPL
See all 123 clients
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In short.

An advertising agency is worth paying for only when its work reaches the right buyers. It must also bring back more than it costs.

PromotEdge plans advertising across online and offline channels. We measure each one against the enquiries and sales it brings.

What Do Advertising Agencies Do?

Reputable advertising agencies are a group of people working hand in hand. They dedicate themselves to promoting a brand well. They also create demand for the client’s products and services through creative work and effective marketing strategies. Here are some common ways they can help your business:

  • Crafting ads that carry the right product information.
  • Doing detailed research on the product and its services, and their impact on customers.
  • Using social media platforms to promote products.

Roles of advertising agencies

Here is what an advertising agency can do to help your business grow:

More value for the money spent

When you hire an advertising agency, you get lots of benefits under one roof. For example, you get personal access to professional staff. They are designers and content writers. They are social media specialists too. An in-house advertising team is not easy or affordable for all organizations. An agency gives you the benefits of an in-house team too. You do not spend extra money.

Less burden for your employees

Every business needs an ad strategy to promote its products and services. But your employees may not be efficient at it. They may get burdened with an extra task. Hiring an advertising agency gets you good ads. Your in-house staff is not burdened. So don’t reduce the efficiency of your employees with ad work. Look for an advertising agency instead. It can help you with your brand and business promotion.

Check the strategy objectively

You should try to hire an Advertising Agency. Then they can view your company’s present ad strategies objectively. They don’t have to worry about other affairs of your business. All they need is details about the strategies you use to advertise your products and services. They have nothing to do with the product manufacturing process or the advertising of the product. So, they will help you get a better ad strategy for your business.

Keep yourself updated

An advertising agency has another major benefit. You are focused on your business goals, so you may not stay updated about the latest trends in ads. Hiring an advertising agency in Jamshedpur will help you keep up. You learn the latest developments and trends in advertising. Agencies keep up by reading magazines and attending seminars. They follow the latest updates too. You get all these benefits when you work with one.

You may also like: Search Advertising vs Display Advertising: Which Delivers The Best Return?

Expansion of advertisement strategies easily

You may feel the need to increase your ad modes in the future. The agency you hire will do it smoothly for you. Now think of an in-house team. You want to start advertising for a new product. You will have to scale up your operations to expand your ads.

Reduction in cost of training

Another major benefit of an advertising agency is that you don’t have to train the staff. The agency has its own staff. They are qualified enough to give you a good advertising strategy. This means you can save the extra cost of training.

Use of the latest tool

Hiring an advertising agency can also help you make use of tools like software. Most agencies can also give you reports. They cover the benefits of using different advertising agencies. With an in-house advertising staff, you will have to buy these tools. You will have to train them too.

An economical option

A local advertising agency is highly economical. You do not pay extra for benefits like reimbursement or medical allowances. Other expenses are not yours to pay either. With an in-house team, you would not save extra money. So hiring an advertising agency makes financial sense.

Adaptation of strategy as per need

Say you have a business in Jamshedpur and hire an expert local advertising agency. They will understand what kind of ad plan suits you. At some point, they can advertise through social media platforms. Sometimes they can also focus on events and offline campaigns. Thus, an advertising agency can change the strategy as per the need.

You can focus on your core consistencies

When you hire an advertising agency, you get a better chance to focus on other areas of your work. You can look towards opportunities for business expansion. For example, say you are in a manufacturing business. You will be able to focus on exporting goods. But you may not get services from an advertising agency in Jamshedpur. Then you will have to shift your focus towards ads too. Thus, hire an advertising agency if you want business growth.

Hiring an agency can give you better chances for growth. So, you will get better returns on investment and better levels of business growth. You may be in a brick and mortar business or a digital marketing business. Every business needs to advertise its products as well as services. Hiring an advertising agency will help you get maximum growth without spending too much.

Look for an advertising agency in Jamshedpur that has an expert team. It should be creative and have industry connections. All kinds of businesses need ads. You cannot skip them if you want a name and reputation for your business.

If you haven’t started advertising your business, you are missing lots of opportunities. Now you know why an advertising agency is important. Look for an agency that suits your business needs. In this age of digitalization, look for an agency that can also offer digital marketing services. Choose one that tells you the truth. We’re professionals. Let us know if you need more details.

Our beliefWe look at your business first. Marketing comes second.

What people say

What clients say

What clients told us after working with PromotEdge.

“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahBimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaMedha SharmaStrategic Head at TATA MetaliksSteel and metals
“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeRajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasBobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraRahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricals
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaShubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaAbhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! …”
Harsh GuptaHarsh GuptaManaging Director at Rishta FoodsFMCG
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaJoy BhattacharjyaCEO at Prime Volleyball LeagueSports
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMom MitraMarketing Head at IleadEducation
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaPriyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirSharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikAnish Basu MallikMarketing Executive at Unimark GroupReal estate
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraHitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuSatabdi SahuLead - Brand and Content at ABP EducationEducation
“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). …”
GibaGibaBrazilian Former Volleyball PlayerSports
“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. …”
Hardeep SinghHardeep SinghMarketing ConsultantIndependent view
“It’s a great way to be back at PromotEdge. …”
Priyam GhosePriyam GhoseContent Creator
Read all 20 testimonials
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Common questions.

  • An advertising agency promotes your brand and creates demand for your products and services. It researches your product and its impact on customers. It creates advertisements that carry the right product information. It also uses social media platforms to promote what you sell. Designers and writers work together under one roof. So do social media specialists.

  • Often, yes. An in-house team is not easy or affordable for everyone. With an agency you get designers and writers, plus specialists. You skip extra costs such as medical allowances and reimbursements. You skip staff training costs too. The agency also brings its own tools and reports. Otherwise you would have to buy them.

  • An agency does not worry about your manufacturing or other daily affairs. It only needs details of how you advertise today. So it can view your strategy objectively. That fresh look helps you find weak spots. It helps you build a better plan than a busy in-house team might see on its own.

  • Yes. Say you want to add more advertising modes or promote a new product. The agency can scale up easily. An in-house team would have to expand first. The agency can also shift between social media and events, or move to offline campaigns. It does so whenever your business needs a different approach.

  • Look for an expert team. It should be creative and have good industry connections. Choose one that suits your business needs and knows your local market. It also helps if the agency offers digital marketing services. Then your online and offline advertising can work together.