Brand Campaign
A brand campaign can be awareness-led, salience or tactical focused. It can feature a celebrity or can even be a generic communication. It can be driven via television, print, outdoor, press, digital, BTL, event or other promotional tactics. Brand campaigns are done with a specific purpose, it involves a strategic approach to convey a consistent message which adheres to its positioning and essence. It reflects the brand image to a target audience over a specific period.
At Promotedge we derive your brand campaigns after a thorough study of the brand background, audience, objectives, and media at hand to give you solutions which are on point and ensure there is no media spillage.
Our brand campaign design often needs expertise such as photo shoots, 3D designs and production requirements, for which we have both in-house team as well as external partners who are adept at providing the best solutions, as per the client’s needs.
Solutions That Drive Results
A film can be for both television and digital. From scripting to production, we are your end-to-end solution for your needs.
Films are an expensive medium for promotion. You get a few seconds to build memorable communication which creates an impact for your brand to connect and get recognized.
A film production needs thorough planning; from scripting to end production, it needs skilful hands to work on. Be it crafting the perfect script or casting the correct actors, working with a professional director who is experienced in handling projects or building the perfect set makes the process smoother and more systematic. We have a hands-on team who delivers projects on time and helps you achieve our objective.
Print campaigns can be for both newspapers and magazines. While newspaper ads are more on a mass level, magazines are for a more strategic audience.
We develop the perfect ads to complement your brand strategy. It is an effective representation of communication in a design theme which is easy to comprehend and connects with the audience.
The out-of-home media can be of various types. Be it hoardings, kiosks, transit media which are seen at airports, railways, inside and outside buses and other vehicle branding, posters and bulletin boards in public places and others.
We craft the perfect communication for your outdoor campaigns, keeping in mind that the audience does not get much time to read or view these ads. Brevity is of the essence; in a matter of a few seconds, we need to capture their attention and make an impact. Our communications are crafted by experts who know the right balance needed to build a successful outdoor campaign.
From point-of-sale promotions to canter activity, BTL campaigns must be more personalized to connect with the audience and grab their attention. The foundation of BTL campaigns is interest and relevance. It is an opportunity to connect with the audience on a one-on-one level and communicate more effectively.
We craft all your collateral and communication that you need for your BTL requirements. From canter branding to standees, banners, leaflets, and clothes for promoters to in-store branding like posters, danglers, streamers, and tent cards, we design all your BTL creative requirements.
Whether it is an independent social media campaign for your brand or an extension of your ATL campaign, we plan the perfect communications and content which is sure to uplift your brand and garner eyeballs.
Our social media content is mostly dynamic and trend-oriented. We focus on understanding the audience and creating solutions which they identify with. Our communication adheres to the brand values and objectives and is developed in tandem with the brand’s purpose. At Promotedge, we don’t create just another creative, rather we craft visuals that leave a lasting impression. We inspire audiences to stop the scroll and take action.
From reel videos to in-house content creation, to collaboration with celebrities and influencers, we are your one-stop shop for all your social media content creation.
While reaching an inbox is easier, making a viewer respond to it is more difficult. Our email marketing communication is based on compelling design and engaging copy and derives the success our clients need.
We create design templates to nudge the audience in a way that interacts with them. We create branded newsletters by consistently providing subscribers with promotions, content, and updates.
We live in a world which is transforming desires and imagination into communication and is presenting it in front of our eyes. Every time we open mobile phones or browse through social media, we need to create communication which stands out and gains attention. Visuals which work are a mix of striking copy and captivating visuals that compel people to engage.
In paid advertisements there is no second chance. We only have a few milliseconds to grab and retain attention, which makes the process more challenging than other communication. Our design team works closely with the brand to understand the goals and opportunities and to ideate and design concepts. We render the designs according to sizes and specifications which work for platforms like Google Ads, Meta Ads, Twitter Ads, and LinkedIn Ads.
Where Every Logo Tells A Success Story
Our 200+ Collaborations.
Empowering Diverse Industries With Integrated Marketing Solutions
IPO and Listed Companies
IPO companies mostly focus on acquiring the best possible stock price and attracting investor attention. And to gain that, it’s essential to create engaging storytelling that shares the brand’s mission, vision, and values. The narrative must adapt to changing business strategies, market conditions, and financial outcomes. This is where creative design becomes a valuable approach to sharing the right message with their audience that leaves a lasting impression.
Industrial Machinery & Equipment
In the industrial machinery and equipment sector, the real work is to share your vision in ways that build relationships with budget-conscious clients. In a market as hyper-competitive and value-driven as India’s, brands need to strategically promote their products and share their narratives through creative design. Because B2B decision-makers are actively searching for industrial machinery and equipment manufacturers that they can partner with for a long-term, not just a one-time product purchase.
Professional Services
Communication is the foundation for every business. The professional service sector often struggles to communicate with its audience due to industry-specific terminology and formal communication tone. Buyers nowadays look for products and services they can understand and relate to. For instance, when an audience purchases something, let’s say a watch or a bag, they can visually see the product, which influences their purchase decision. However, professional services like legal services, logistics, accounting and bookkeeping, and Project management are not visible, and the usage of technical terms makes it even more complicated.
Fashion & Lifestyle Brands
Today’s Indian consumers, especially Gen Z and millennials, seek more than just products—they want experiences and connections with brands that reflect their values, lifestyles, and aspirations. Creative Design acts as a guardian angel protecting businesses from falling behind in this evolving Fashion & Lifestyle industry.
Real Estate
The first step to become successful in the real estate sector is by building connection, trust, and emotion with your customers. And nothing communicates these better than creative design. We belong to a generation, where it’s about “to be seen” or “to be forgotten”.
Real Estate
The first step to become successful in the real estate sector is by building connection, trust, and emotion with your customers. And nothing communicates these better than creative design. We belong to a generation, where it’s about “to be seen” or “to be forgotten”.
Construction & Building Materials
There is no denying that TMT rebar, cement, steel, plywood, or pipes are just materials required for the construction. So, why do some businesses in the construction and building material industry are more popular and have higher sales than the rest? Quality does make a difference, but even while offering similar or better quality, some establishments can’t meet their financial target. The answer lies in Branding. The story you narrate and the way you narrate can influence the sentimental value of your products to both buyers and consumers.
Fashion & Lifestyle Brands
Today’s Indian consumers, especially Gen Z and millennials, seek more than just products—they want experiences and connections with brands that reflect their values, lifestyles, and aspirations. Creative Design acts as a guardian angel protecting businesses from falling behind in this evolving Fashion & Lifestyle industry.
FMCG & FMCD
The fast moving consumer goods and consumer durable industry covers a significant portion of India’s economy. Whether it’s the small-scale purchase one makes from a thela or the monthly grocery shopping from the supermarket, consumer goods are an everyday need. But with the constant demands in the FMCG sector, the competition amongst brands is also high. There are multiple choices for a single product, so how can brands become the first choice for consumers?
Professional Services
Communication is the foundation for every business. The professional service sector often struggles to communicate with its audience due to industry-specific terminology and formal communication tone. Buyers nowadays look for products and services they can understand and relate to. For instance, when an audience purchases something, let’s say a watch or a bag, they can visually see the product, which influences their purchase decision. However, professional services like legal services, logistics, accounting and bookkeeping, and Project management are not visible, and the usage of technical terms makes it even more complicated.
Sports Leagues, Teams and Players
Visual noise has actually become a thing in today’s world! Digitalization has given the audience access to mass visual content. However, that doesn’t mean all of the visual content is engaging to the viewers. Sports leagues and teams, hence, must understand the value of good designs. Creative design is not just focused on how a banner, poster or jersey looks but also on the story it shares through it.
Industrial Machinery & Equipment
In the industrial machinery and equipment sector, the real work is to share your vision in ways that build relationships with budget-conscious clients. In a market as hyper-competitive and value-driven as India’s, brands need to strategically promote their products and share their narratives through creative design. Because B2B decision-makers are actively searching for industrial machinery and equipment manufacturers that they can partner with for a long-term, not just a one-time product purchase.
IPO and Listed Companies
IPO companies mostly focus on acquiring the best possible stock price and attracting investor attention. And to gain that, it’s essential to create engaging storytelling that shares the brand’s mission, vision, and values. The narrative must adapt to changing business strategies, market conditions, and financial outcomes. This is where creative design becomes a valuable approach to sharing the right message with their audience that leaves a lasting impression.
Client Happiness Speaks Volumes
Show MoreI would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.
Joy Bhattacharjya
CEO at Prime Volleyball League
Show MoreI had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together. So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.
Manish Pandey
Consultant & Coach to Content Creator
Show MoreThe PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). Sayantan and his team is providing you to see this video. I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.
Giba
Brazilian Former Volleyball Player
Show MoreHi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme. They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard. And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.
Hitesh Malhotra
Sports Development at Fédération Internationale de Volleyball - FIVB
Show MoreIt’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, Avik Da, and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.
Priyam Ghose
Content Creator
Show MorePromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.
Bimal Shah
Executive Director at Fine Organic Industries Limited
Show MoreIt’s been a pleasure working with PromotEdge. The team, led by Saurav, is enthusiastic and hands-on. Saurav ensures our brand is well-represented, understands and meets our needs, making our collaboration stress-free. The entire PromotEdge team has been instrumental in nurturing Utkarsh’s digital presence, always striving to deliver their best for us.
Utkarsh Bansal
Director at Utkarsh India Limited
Show MoreI really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day. The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us. This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge. And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work. So happy and compliments to the team -- Sayantan and PromotEdge team. Thank you.
Abhijit Bhattacharya
Former Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League
Show MoreI've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.
Mahendra Sureka
Founder & CEO at India MACJ - A Buyers Choice Home Inspections
Show MoreIn the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team led by Avik Guha comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.
Hardeep Singh
Marketing Consultant
Show MoreI am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.
Mom Mitra
Marketing Head at Ilead
Show MorePromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !
Harsh Gupta
Managing Director at Rishta Foods
Show MoreI commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.
Priyanka Gupta
Director at Nitya Gold & Diamonds
Show MorePromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.
Medha Sharma
Strategic Head at TATA Metaliks
Show MoreWe have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.
Shubham Gadodia
Deputy Brand Manager at Shyam Metalics Group
Show MorePRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them. I would personally refer PromotEdge to those who want creative and contemporary work. We wish PromotEdge a successful journey ahead.
Sharif Rezwan Kabir
Brand Manager at PRAN RFL Group
Show MoreWorking with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.
Satabdi Sahu
Lead - Brand and Content at ABP Education
Show MoreWe are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.
Rahul Mishra
Assistant Manager Digital Marketing & Ecommerce at Magik Lighting
Show MorePromotEdge has always been and continues to be an absolute gem of a company to work with. As a digital marketing agency, PromotEdge’s never-give-up attitude and the unwavering willingness to go the extra mile for what they believe in set them apart from many other entrepreneurs I have come across in my life. As a fellow marketer, PromotEdge is extremely knowledgeable about the latest trends, what works, and what does not. They believe in trying out new things and suggesting them to their clients. I have had the pleasure of working with PromotEdge on many occasions, and every time, they have exceeded my expectations. They and their young team have achieved many laurels together, and I am sure there are many new achievements waiting for them in the days and years to come.
Suman Mukherjee
Senior Manager, Brand & Marketing Communication at BAPL
Show MoreAs a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions. Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems. Lastly, I’d recommend anyone who is planning to start or grow their brand, PromotEdge is the best digital marketing agency you can rely upon.
Anish Basu Mallik
Marketing Executive at Unimark Group
Show MoreAn aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.
Bobby Srinivas
Chief Manager Marketing & Brand Marketing at Utkarsh India
Show MorePromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.
Rajat Chatterjee
Head Business Development at Birdman Chemeng Pvt Ltd.
Show MoreWe worked with you for launching our Premium Extra Virgin Olive Oil SPENOLIVA, and we are so happy that within months of its’ launching the brand image has caught eyes at the highest consumer level like best of Five Star hotels, Modern Trade and it is on its way to become the fastest growing brand in its niche segment.
Tushar Chatterjee
Brand Consultant at Sunshine Incorporation
Our Approach and Working Process
We define objectives aligning with brand vision, conduct creative briefings, establish brand guidelines, and select platforms strategically for impactful campaigns.
Identify
The first and foremost step for any brand campaign is to identify the ideal approach to reach out to the audience. Where are they present, how are they used to seeing it, what will they relate to, how will they connect, what problems can we solve, what opportunities should we explore? Generally, communications are derived from strategy, or built according to brief, the identification of the media or platforms helps us to create a solution which is full proof and connects easily with the end consumers.
Study
After alignment of the brief and assessment of the requirements in different media, we choose the largest format to build the communication and then plan its derivatives. For example, if it’s a brand campaign with film, we will work on the film and then plan its outdoor, press and subsequently that will lead to its extension in social media, digital marketing and point of sales. However, whatever the format, the idea of a brand campaign is developed in keeping in mind that it may transcend across media.
Create
Once we create an initial draft of the communication, we share it with the client and get due feedback. Based on mutual discussion and observations we make iterations and changes as necessary. Once locked on the final design, our in-house studio develops all necessary print-ready files in all languages and sizes as necessary. For film production, our internal team coordinates with the production teams to get the most effective solutions.
Transcend
Once the initial communication is locked, we also make its successful transition across platforms and media. From script to outdoor, to print, to social media our communication flows seamlessly. We derive the perfect ideas to build a 360-degree buzz across channels. Whether it is social media amplification, influencer tie-ups, or BTL activity at stores, we will build holistic plans and help you execute them with elan.
Our Approach and Working Process
We define objectives aligning with brand vision, conduct creative briefings, establish brand guidelines, and select platforms strategically for impactful campaigns.
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Identify
0 1
Identify
The first and foremost step for any brand campaign is to identify the ideal approach to reach out to the audience. Where are they present, how are they used to seeing it, what will they relate to, how will they connect, what problems can we solve, what opportunities should we explore? Generally, communications are derived from strategy, or built according to brief, the identification of the media or platforms helps us to create a solution which is full proof and connects easily with the end consumers.
-
Study
0 2
Study
After alignment of the brief and assessment of the requirements in different media, we choose the largest format to build the communication and then plan its derivatives. For example, if it’s a brand campaign with film, we will work on the film and then plan its outdoor, press and subsequently that will lead to its extension in social media, digital marketing and point of sales. However, whatever the format, the idea of a brand campaign is developed in keeping in mind that it may transcend across media.
-
Create
0 3
Create
Once we create an initial draft of the communication, we share it with the client and get due feedback. Based on mutual discussion and observations we make iterations and changes as necessary. Once locked on the final design, our in-house studio develops all necessary print-ready files in all languages and sizes as necessary. For film production, our internal team coordinates with the production teams to get the most effective solutions.
-
Transcend
0 4
Transcend
Once the initial communication is locked, we also make its successful transition across platforms and media. From script to outdoor, to print, to social media our communication flows seamlessly. We derive the perfect ideas to build a 360-degree buzz across channels. Whether it is social media amplification, influencer tie-ups, or BTL activity at stores, we will build holistic plans and help you execute them with elan.
Importance of Brand Campaign
One
Builds Brand Personality
Organising tailored campaigns gives shape to a brand’s personality and dimension. Companies can choose whether they want to focus on sincerity, excitement, competence, sophistication, and ruggedness when reaching out to their target audience.
Two
Escalates return on investment ROI
Brand campaigns, such as email marketing, social media campaigns, and content marketing, confirm that brands get the maximum on their investment.
Three
Better Customer Engagement
Depending on how one uses it, brand campaigns can increase audience interaction and impression. A classic example is how Dove raises confidence in women by featuring all body types, ages, and ethnicities in their ad campaigns.
Four
Optimises over-spending
A thoughtfully devised brand campaign targeting the right audience increases conversion rate. You can avoid spending your time, effort and money on the wrong people.
Case Study
Alumaze
Alumaze launched in 2023, is one of the first ACP manufacturer brands from South India, which is strategically located in Vishakhapatnam and catering to Telengana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and Orissa.
B.P. Poddar Hospital
The primary objective of the campaign was to create awareness about BP Podder Hospital’s expertise in knee replacement surgeries and to position the hospital as a reliable and compassionate healthcare provider for individuals suffering from knee-related issues.
DTC Southern Heights
The primary goal was to create a visually appealing and engaging video that showcased the Clubhouse Lunch experience at DTC Southern Heights.
iLead
iLead Institute, a leading education provider, approached PromotEdge with challenges stemming from their existing website. The website was burdened with numerous courses, extensive content, heavy imagery, and other complexities impacting speed and usability. Seeking a comprehensive solution, they engaged our web development team to revamp their online platform.
KNI Airport, Durgapur
Kazi Nazrul Islam Airport, or Durgapur Airport is fully functional airport. It has direct connectivity with all the major metros – New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad.
Kolkata ThunderBolts
The pioneering Volleyball sporting club of Eastern India, who aims to bring the sport into the mainstream and build a cult following helmed by the visionary in Mr. Pawan Kr. Patodia and Mr. Vineet Bhandari.
Nitya
The new entrant in retail genre, Nitya comes from the background of B2B in Gold and Diamond Jewellery. Strategically located in Burrabazar, Kolkata Nitya has excellent modern pieces of handcrafted fine jewellery specially catering to modern brides. We have launched the brand in November 2022 and continue to do their social media amplification to create awareness.
SANY
SANY Heavy Industry India Pvt Ltd (SANY India) is a wholly owned subsidiary of SANY Heavy Industry Co Ltd (SANY Heavy Industry), China. SANY India was incorporated in 2002 and offers the widest range of Construction Machinery in India & South Asia.
Skipper Ltd.
Skipper Ltd aimed to create a comprehensive audio-visual representation of its manufacturing processes and infrastructure. The goal was to highlight the company’s commitment to quality, innovation, and sustainability, reinforcing its position as a trusted global player in the engineering and polymer sectors.
Utkarsh
Utkarsh India Limited is a leading manufacturer and supplier of high-end engineering products and services in the infrastructure, agriculture and domestic water piping industry.
Weichai India
Weichai is the world’s largest engine manufacturing company originated in China. Today, It is a 44 BUSD conglomerate with multi field and multi industry approach.
Got Questions?
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Why is strategy important for a new brand?
Ans.Strategy defines the core values, purpose, vision, and mission. It sets parameters, and objectives and defines the target group. It maps competition and gives a holistic idea about category, competition, and consumer. It helps to set the brand tone and communication and create a unique personality for the brand which can be owned for a long period of time. -
What is a campaign?
Ans.A campaign is a coordinated series of several activities and efforts that have certain goals and objectives, which are often pulled out over a certain period. In marketing brand campaign involves promotional activities that aim at building awareness, influencing perceptions and generating interest about an organization, product or service. -
How does a Brand Campaign contribute to my brand's success?
Ans.A well-planned brand campaign boosts brand visibility and takes care of positive perceptions as well as establishes emotional connections with the target consumers. It can set apart your brand from others in the market, drive more followers and increase market share. The real buzz can only be started with an effective campaign, that can also create brand recall while contributing to sustained growth and success in the marketplace. -
How does creative design play a role in a Brand Campaign?
Ans.Creative design is important in a brand campaign as it visually communicates the brand’s personality, messaging and values. Cohesive and captivating design elements in logos, promotional materials and advertisements enhance the total effectiveness and memorability of the campaign.
