Digital Marketing for Professional Service Industry
Professional service is a high-demand sector with a strong growth potential. But in the recent few years, the firms and individual practitioners in this industry have seen a downfall with fewer customers approaching them. A primary reason being the growing popularity of online services. The fast-paced lifestyle has directed customers to opt for a more convenient approach. Unlike the past, where a potential customer would know only a handful of names be it in the IT, legal or finance sector, more options are now available. A potential client can just simply search “best legal consultant in Jaipur” or “top IT consulting firms” on Google, and hundreds of results will pop up. How will a potential client differentiate your firm from your competitors?
Digital marketing is the only solution for firms and industry experts in the professional service industry to grow their customer base, in this digital-first world. By using different approaches, such as social media marketing, search engine optimization (SEO), targeted advertising, and email marketing, professional service firms can attract the right audience and increase conversion rates.
Consulting with a digital marketing agency like PromotEdge who understands the changing environment of the market, can help you bring a lot closer to your audience. Consult with us today!
Solutions That Drive Results
“Just google it!” Be it searching for the cause of a minor headache, checking celebrity gossip, shopping for a shirt, or discovering a legal consultant, numerous Indian consumers use Google to find answers to their questions. They look into the results that are on top and are done. But how does a professional service firm make sure to appear on top of the search results when a potential client searches for “legal consulting service in Kolkata.” Being on top of Google’s search results is not as easy as it may seem. Brands can improve their visibility on search results through search engine optimization.
The ultimate goal for professional service firms is not just reaching out to new customers but also retaining their existing ones. SEO efforts help brands build strong relationships with their customers. Good SEO practice improves user experience by eliminating slow loading, improving mobile responsiveness, and updating with relevant content regularly. However, it’s essential to understand that SEO is not a one-time effort. Brands need to be consistent to drive organic traffic and generate high-quality leads. At PromotEdge, we have an in-house SEO team to address website technical issues, build quality backlinking, create high-quality content and beyond to drive organic traffic and better visibility on search engines.
Do you still feel social media is just for fun? It might have been true in the past, but in the present day, the scenario has changed. Social media is not just for chatting or uploading images, it’s also a powerful tool for businesses. Professional service firms can use several social media platforms like Facebook, LinkedIn, or Instagram to interact with their customers, identify what kind of content they prefer when they are active, shopping patterns and other crucial information. It also plays a big role in devising personalized strategies based on your audience’s preferences.
Leading professional service firms, like Ernst & Young (EY), use LinkedIn to share thought leadership content, industry news, and company updates. It’s not just EY, other prominent names including PwC, Tata Consultancy, and Infosys use LinkedIn to connect with industry leaders who would be more likely to purchase their services. By using high-quality pictures, engaging video content, and data-rich infographics, professional service firms can promote your services and improve the customer experience.
Email marketing is a decades-old yet effective way to stay in touch with your customers and generate leads. But just sending mail after mail to your customers won’t magically turn a potential buyer into a customer. Brands need to be strategic when approaching a potential customer or an existing customer without overwhelming them.
A catchy subject line can attract readers’ attention instantly, urging them to click on the mail. Structuring what message you want to convey to your audience is also essential to raise genuine interest. Keeping the design simple and clutter-free highlights the content more. However, not all your target audience has the same preference. Customizing the emails to audience preference will create a better impression on your audience making them feel more connected.
When a freelance practitioner or even a large firm invests in marketing their goal is to achieve maximum ROI (return on investment). Performance marketing is a result-based strategy that uses data to improve the effectiveness and efficiency of your marketing efforts. PromotEdge is a data-driven marketing agency, offering customized ads after assessing the market and analysing data to meet your objectives.
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Empowering Diverse Industries With Integrated Marketing Solutions
IPO and Listed Companies
The digital market in India is worth billions of dollars, making it essential for businesses to create digital presence. When it comes to marketing listed companies, the primary focus is on building credibility and identifying growth potential. On the other hand, mainboard IPOs concentrate on stability, market position, and long-term strategy, targeting a broader, more risk-averse investor base.
Industrial Machinery & Equipment
The world of digital marketing is vast with unlimited opportunities. Industrial machinery and equipment manufacturers and suppliers are going neck and neck, offering similar products and engineering solutions such as excavators, dumpers, tippers, backhoe loaders, motor graders, dozers, castings, forging, fabrication, rolling, and extrusion. In such a dynamic market, digital marketing allows brands to get creative and create an unforgettable presence. Industrial machinery manufacturers can connect with their audience, share their stories, and leave a lasting impression.
Professional Services
Professional service is a high-demand sector with a strong growth potential. But in the recent few years, the firms and individual practitioners in this industry have seen a downfall with fewer customers approaching them. A primary reason being the growing popularity of online services. The fast-paced lifestyle has directed customers to opt for a more convenient approach. Unlike the past, where a potential customer would know only a handful of names be it in the IT, legal or finance sector, more options are now available. A potential client can just simply search “best legal consultant in Jaipur” or “top IT consulting firms” on Google, and hundreds of results will pop up. How will a potential client differentiate your firm from your competitors?
Fashion & Lifestyle Brands
The burgeoning middle class and growing fashion-conscious population in India has presented a golden opportunity for lifestyle and fashion brands. By understanding local preferences, cultural nuances, and digital trends, you can capture the market and build your own identity. However, you need a solid strategy to create a firm foothold because not only local brands but also global brands are competing to enter the Indian fashion and lifestyle market.
Real Estate
The market dynamics of the real estate sector are changing rapidly and so does customer preference. Information has become accessible to all through digital channels making it essential for builders and realtors to create their own digital presence. Just not Digital, but an omnipresent marketing approach that will help you build a strong presence on the global radar.
Professional Services: Brand Strategy
The world of marketing for professional service can seem a bit vague. Unlike tangible objects, such as fashion, lifestyle, FMCG, or consumer durable, service can’t be seen or touched. So how can firms and industry professionals overcome these crises and build reputations? Professional service providers have relied on brand reputation to attract potential customers for ages. In today’s competitive Indian landscape, where thousands of newcomers are trying to make their way and build recognition for themselves, companies and experts are in dire need of developing a unique brand strategy to create differentiation and build reputation.
Professional Services: Creative Designing
Communication is the foundation for every business. The professional service sector often struggles to communicate with its audience due to industry-specific terminology and formal communication tone. Buyers nowadays look for products and services they can understand and relate to. For instance, when an audience purchases something, let’s say a watch or a bag, they can visually see the product, which influences their purchase decision. However, professional services like legal services, logistics, accounting and bookkeeping, and Project management are not visible, and the usage of technical terms makes it even more complicated.
Professional Services: Web Solutions
The internet certainly has influenced consumer behaviour significantly. Accessibility to information has made it much easier for a consumer to explore multiple professional service firms in just a few seconds. Brands thus need to accept and adapt to the changes to become successful. Websites are a necessity to cater to the audience who spend most of their time on the internet.
Professional Services: Audio Visual
It’s not an understatement to say audience attention spans are decreasing as the years go by. With the fast-forward nature of social media platforms focused on short-form video content, professional service firms need to understand and embrace the trend of reels, shorts, and feature-length videos for better audience engagement. That being said, creating just any random video content won’t bear results! The easy access to vast content has made the audience “selective” in their choice. With just one scroll on social media, hundreds of new video content appear. Professional firms thus ought to explore the depth of story-telling. Telling a story or sharing a narrative via audio-visual is not merely for entertainment, it leaves a deep impression on your audience that brings you closer to your audience and builds long-lasting relationships.
Client Happiness Speaks Volumes
Show MoreI really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day. The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us. This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge. And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work. So happy and compliments to the team -- Sayantan and PromotEdge team. Thank you.
Abhijit Bhattacharya
Former Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League
Show MoreAs a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions. Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems. Lastly, I’d recommend anyone who is planning to start or grow their brand, PromotEdge is the best digital marketing agency you can rely upon.
Anish Basu Mallik
Marketing Executive at Unimark Group
Show MorePromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.
Bimal Shah
Executive Director at Fine Organic Industries Limited
Show MoreAn aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.
Bobby Srinivas
Chief Manager Marketing & Brand Marketing at Utkarsh India
Show MoreThe PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). Sayantan and his team is providing you to see this video. I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.
Giba
Brazilian Former Volleyball Player
Show MoreIn the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team led by Avik Guha comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.
Hardeep Singh
Marketing Consultant
Our Approach and Working Process
PromotEdge is a leading digital marketing agency in India that assists professional service firms in reaching out to their target audience. Here’s how we work:
Understanding audience
Digital marketing allows professional service firms to target specific audiences based on gender, age, preference, locality, etc. To make the marketing effort more effective, businesses must understand who they are targeting. At PromotEdge, we do in-depth market research to identify the people who are interested in your services or most-likely to opt for the services.
Digital Strategy Development
At PromotEdge, we understand that each of our clients has different needs. With the on-growing competition, many professional service firms face a tough time creating an identity of their own that would make them memorable to their audience. Therefore, it’s essential to develop customized strategies to be close to their audience and build longterm relationships. Our strategic team keeps tabs on these pain points when devising strategies for our clients.
Running Campaign
Digital marketing is not just about running ad campaigns. Though online advertising plays a major role in generating potential clients and building brand awareness, at PromotEdge we also provide several online marketing services. From content creation, social media optimization, and search engine optimization to email and WhatsApp marketing, we run multiple campaigns across various platforms for higher returns on investment.
Performance Evaluation and Campaign Optimization
The major advantages of using digital marketing are performance evaluation and campaign optimization. Marketers can easily gain detailed insights using analytical tools, such as website traffic, click-through rate, conversion rate, social media engagement rate, etc. Professional service firms can also monitor and track campaigns in real time offering them an opportunity to optimize their campaigns.
Our Approach and Working Process
PromotEdge is a leading digital marketing agency in India that assists professional service firms in reaching out to their target audience. Here’s how we work:
-
Understanding audience
0 1Understanding audience
Digital marketing allows professional service firms to target specific audiences based on gender, age, preference, locality, etc. To make the marketing effort more effective, businesses must understand who they are targeting. At PromotEdge, we do in-depth market research to identify the people who are interested in your services or most-likely to opt for the services.
-
Digital Strategy Development
0 2Digital Strategy Development
At PromotEdge, we understand that each of our clients has different needs. With the on-growing competition, many professional service firms face a tough time creating an identity of their own that would make them memorable to their audience. Therefore, it’s essential to develop customized strategies to be close to their audience and build longterm relationships. Our strategic team keeps tabs on these pain points when devising strategies for our clients.
-
Running Campaign
0 3
Running Campaign
Digital marketing is not just about running ad campaigns. Though online advertising plays a major role in generating potential clients and building brand awareness, at PromotEdge we also provide several online marketing services. From content creation, social media optimization, and search engine optimization to email and WhatsApp marketing, we run multiple campaigns across various platforms for higher returns on investment.
-
Performance Evaluation and Campaign Optimization
0 4
Performance Evaluation and Campaign Optimization
The major advantages of using digital marketing are performance evaluation and campaign optimization. Marketers can easily gain detailed insights using analytical tools, such as website traffic, click-through rate, conversion rate, social media engagement rate, etc. Professional service firms can also monitor and track campaigns in real time offering them an opportunity to optimize their campaigns.
Importance of Digital Marketing in Professional Service Industry
One
More people can see you
Having a website gives you global exposure, where people can learn about your service and area of expertise from any part of the world at any time. It’s not just those who walk by your physical office. By being active on platforms like LinkedIn, professional service firms can share niches, connect with people, and build reputation. It allows brands to engage with clients, share crucial information and client testimonials, as well as exhibit their industry knowledge and expertise.
Two
You can talk to your customers
Digital marketing has made it easier for brands to interact with their customers better. By using social media platforms like Facebook, Instagram, LinkedIn, and Emails, industry experts and firms in the professional service sector can reach out to your customers, understand their concerns and offer solutions.
Three
You can connect with your audience emotionally
Professional service firms need to not only focus on improving their reputation but also on forming an emotional connection with their audience. By sharing crucial information, like case studies, useful tips, and culture and values, brands can humanise themselves and make themselves more relatable with their customers.
Four
You can measure your success
Unlike conventional marketing, digital marketing allows professional service firms to know how many people are visiting your website, clicking on your ads, and buying your products. Investing in digital marketing is not just about keeping up with trends; it’s about staying ahead in the game. Let PromotEdge help you build a strong online presence that lets you connect with your target audience, turn potential clients into loyal customers, and drive business growth.
Case Study
Alumaze
Alumaze launched in 2023, is one of the first ACP manufacturer brands from South India, which is strategically located in Vishakhapatnam and catering to Telengana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and Orissa.
B.P. Poddar Hospital
The primary objective of the campaign was to create awareness about BP Podder Hospital’s expertise in knee replacement surgeries and to position the hospital as a reliable and compassionate healthcare provider for individuals suffering from knee-related issues.
DTC Southern Heights
The primary goal was to create a visually appealing and engaging video that showcased the Clubhouse Lunch experience at DTC Southern Heights.
iLead
iLead Institute, a leading education provider, approached PromotEdge with challenges stemming from their existing website. The website was burdened with numerous courses, extensive content, heavy imagery, and other complexities impacting speed and usability. Seeking a comprehensive solution, they engaged our web development team to revamp their online platform.
KNI Airport, Durgapur
Kazi Nazrul Islam Airport, or Durgapur Airport is fully functional airport. It has direct connectivity with all the major metros – New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad.
Kolkata ThunderBolts
The pioneering Volleyball sporting club of Eastern India, who aims to bring the sport into the mainstream and build a cult following helmed by the visionary in Mr. Pawan Kr. Patodia and Mr. Vineet Bhandari.
Nitya
The new entrant in retail genre, Nitya comes from the background of B2B in Gold and Diamond Jewellery. Strategically located in Burrabazar, Kolkata Nitya has excellent modern pieces of handcrafted fine jewellery specially catering to modern brides. We have launched the brand in November 2022 and continue to do their social media amplification to create awareness.
SANY
SANY Heavy Industry India Pvt Ltd (SANY India) is a wholly owned subsidiary of SANY Heavy Industry Co Ltd (SANY Heavy Industry), China. SANY India was incorporated in 2002 and offers the widest range of Construction Machinery in India & South Asia.
Skipper Ltd.
Skipper Ltd aimed to create a comprehensive audio-visual representation of its manufacturing processes and infrastructure. The goal was to highlight the company’s commitment to quality, innovation, and sustainability, reinforcing its position as a trusted global player in the engineering and polymer sectors.
Utkarsh
Utkarsh India Limited is a leading manufacturer and supplier of high-end engineering products and services in the infrastructure, agriculture and domestic water piping industry.
Weichai India
Weichai is the world’s largest engine manufacturing company originated in China. Today, It is a 44 BUSD conglomerate with multi field and multi industry approach.
Got Questions?
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Can SEO help professional service firms reach out to a global audience?
Ans.International SEO allows professional services to improve their presence in the global marketplace. For more information, feel free to reach out to our technical team. -
How do professional service firms increase engagement on social media platforms like Facebook or Instagram?
Ans.Professional service firms must be active on social media by regularly posting various types of content, including videos, infographics, client testimonials, user-generated content, etc. -
How does digital marketing help professional service firms understand their audience?
Ans.Unlike traditional advertising approaches, digital marketing gives access to various analytical tools. By using these tools, brands can identify who is interested in their services, their values, and shopping habits to create a more personalized experience for their potential clients.
