Digital Marketing Solutions for
Real Estate Industry
The market dynamics of the real estate sector are changing rapidly and so does customer preference. Information has become accessible to all through digital channels making it essential for builders and realtors to create their own digital presence. Just not Digital, but an omnipresent marketing approach that will help you build a strong presence on the global radar.
Real estate is not just a property, it’s someone’s home, their whole life’s savings. The emotional sentiment that’s connected with a property is not something to be lightly taken. In fact, it’s the code to crack your client’s scepticism and build trust and genuine connection. We at PromotEdge excel in utilizing numerous digital tools to reach out to your potential customers.
Be it search engine optimization (SEO), social media optimization (SMM), email marketing, SMS, or campaigns on whatsapp, we’re beside you to assist you in every step. We adopt online marketing approaches including search engine marketing (SEM), social media marketing (SMM), influencer marketing, and other paid channels to generate high-quality leads for maximum chance of conversion.
Create an undeniably strong brand image in the real estate industry with our experts!
Solutions That Drive Results
Every business has a story that they want to promote with their customers. There is no larger platform than Google. With the help of digital marketing, you can reach out to potential buyers, share your narratives and be found online. At PromotEdge our experts help you optimize your website using relevant keywords.
For example, let’s say you’re selling a property in Pune. Using keywords like “2 BHK apartment in Pune” or “single-family homes in Pune” can improve your ranking on search engines like Google. With a better ranking your website will gain more click inquiries which will lead to higher conversion. However, keep in mind that SEO is a slow but steady strategy which can take a long time but will increase organic traffic to your website.
A large number of people in India spend a considerable amount of time on social media sites to connect with friends and family, explore news and current events, and network professionally, and beyond. Real estate businesses can take advantage of these social media platforms like Facebook, Instagram, and LinkedIn to promote their properties and reach out to potential buyers.
Besides promoting your property, you can also share crucial information like property updates, market trends, videos/reels of satisfied customers and more. When a person looks for personal property, they’re investing in a quality lifestyle. Sharing stunning visuals, reels, and long videos helps clients understand what they’re signing up for when purchasing a property Connecting with your potential buyers on an emotional level builds trust, and fosters a sense of community.
Social media marketing has an incredible amount of potential to reach out to your ideal audience However, it’s essential to identify your target audience before you run any campaign. At PromotEdge, we help you create highly specific ads tailored to your ideal buyers based on their interests, demographics, and location. If you are selling luxury villas, for instance, you can target highly well-established individuals, (CEO, business tycoon, etc.) foreign investors, influencers, and celebrities. The key to successful campaigns is engaging content that attracts your audience and raises interest.
We use various formats, such as virtual tours, high-quality photos, and informative posts to identify your audience preference and create a tailored strategy. Adding a catchy call to action—encourage potential buyers to sign up for a newsletter or visit your website to learn more.
Social media is filled with companies who are trying to create an online presence and the real estate sector is no exception. Having a social media profile for your business is not enough, you need to constantly keep remembering the target audience, your existence and what you offer.
Display advertising works as a reminder for people browsing real estate-related content. When users visit websites or social media pages related to real estate or lifestyle, your ads can pop up, keeping your brand front and centre. The visuals you choose for these ads should reflect the aspirations of your target market, showcasing not just properties but also the dreams that come with homeownership. At PromotEdge our team collaborates with real estate agencies to identify their goals and opportunities to create designs for platforms like Google ads, Meta Ads, X Ads, and LinkedIn Ads.
Email marketing is another powerful tool for nurturing leads and keeping potential buyers engaged. By offering valuable content, like market reports or exclusive property listings, you can stay top-of-mind with your prospects and turn inquiries into sales. Personalise your emails based on buyer interests and behaviours to increase engagement and build long-term relationships.
WhatsApp is a globally famous messaging application that helps you connect with friends and families directly. Businesses are actively using this app for direct, real-time communication with buyers. Even large real estate organizations like Ambuja Neotia and Oberoi Realty use WhatsApp to share personalized messages, updates about new listings, and even virtual property tours to your prospects. At PromotEdge, we design custom templates and branded newsletters to nudge your customers for better interactions.
Influencers have a strong impact on their followers. Working with influencers builds a sense of trust with your target audience which is a critical aspect for real estate business. When collaborating with influencers choose those who share content relevant to properties as it will increase your brand’s credibility and increase your conversion rate.
Where Every Logo Tells A Success Story
Our 200+ Collaborations.
Empowering Diverse Industries With Integrated Marketing Solutions
IPO and Listed Companies
The digital market in India is worth billions of dollars, making it essential for businesses to create digital presence. When it comes to marketing listed companies, the primary focus is on building credibility and identifying growth potential. On the other hand, mainboard IPOs concentrate on stability, market position, and long-term strategy, targeting a broader, more risk-averse investor base.
Industrial Machinery & Equipment
The world of digital marketing is vast with unlimited opportunities. Industrial machinery and equipment manufacturers and suppliers are going neck and neck, offering similar products and engineering solutions such as excavators, dumpers, tippers, backhoe loaders, motor graders, dozers, castings, forging, fabrication, rolling, and extrusion. In such a dynamic market, digital marketing allows brands to get creative and create an unforgettable presence. Industrial machinery manufacturers can connect with their audience, share their stories, and leave a lasting impression.
Professional Services
Professional service is a high-demand sector with a strong growth potential. But in the recent few years, the firms and individual practitioners in this industry have seen a downfall with fewer customers approaching them. A primary reason being the growing popularity of online services. The fast-paced lifestyle has directed customers to opt for a more convenient approach. Unlike the past, where a potential customer would know only a handful of names be it in the IT, legal or finance sector, more options are now available. A potential client can just simply search “best legal consultant in Jaipur” or “top IT consulting firms” on Google, and hundreds of results will pop up. How will a potential client differentiate your firm from your competitors?
Fashion & Lifestyle Brands
The burgeoning middle class and growing fashion-conscious population in India has presented a golden opportunity for lifestyle and fashion brands. By understanding local preferences, cultural nuances, and digital trends, you can capture the market and build your own identity. However, you need a solid strategy to create a firm foothold because not only local brands but also global brands are competing to enter the Indian fashion and lifestyle market.
Real Estate
The market dynamics of the real estate sector are changing rapidly and so does customer preference. Information has become accessible to all through digital channels making it essential for builders and realtors to create their own digital presence. Just not Digital, but an omnipresent marketing approach that will help you build a strong presence on the global radar.
Real Estate: Brand Strategy
The real game of real estate business is the Brand Strategy. We at PromotEdge excel in delivering comprehensive brand strategies for realtors to create an engaging narrative.
Real Estate: Creative Designing
The first step to become successful in the real estate sector is by building connection, trust, and emotion with your customers. And nothing communicates these better than creative design. We belong to a generation, where it’s about “to be seen” or “to be forgotten”.
Real Estate: Web Solutions
The real estate sector can be very competitive with rare opportunities for exposure without the right medium. Unlike the past days, when property buyers were only used to conventional approaches, like billboards, TV, radio and printed ads, modern marketing approaches have also gained overwhelming popularity. The new generation asks for something new, a faster and better approach where they can get access to quality and right information in the flick of the hand. And nothing is more appropriate to share all the information in a single place than your own website.
Real Estate: Audio Visual
Today’s real estate companies struggle to stand out in the crowd and create a unique digital presence. What they can’t comprehend is that we belong to a world where narratives shape reality. To become successful in the real estate industry, one must embrace engaging approaches like audio visual to create compelling stories.
Client Happiness Speaks Volumes
Show MoreI really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day. The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us. This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge. And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work. So happy and compliments to the team -- Sayantan and PromotEdge team. Thank you.
Abhijit Bhattacharya
Former Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League
Show MoreWe have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.
Shubham Gadodia
Deputy Brand Manager at Shyam Metalics Group
Show MorePromotEdge has always been and continues to be an absolute gem of a company to work with. As a digital marketing agency, PromotEdge’s never-give-up attitude and the unwavering willingness to go the extra mile for what they believe in set them apart from many other entrepreneurs I have come across in my life. As a fellow marketer, PromotEdge is extremely knowledgeable about the latest trends, what works, and what does not. They believe in trying out new things and suggesting them to their clients. I have had the pleasure of working with PromotEdge on many occasions, and every time, they have exceeded my expectations. They and their young team have achieved many laurels together, and I am sure there are many new achievements waiting for them in the days and years to come.
Suman Mukherjee
Senior Manager, Brand & Marketing Communication at BAPL
Show MoreWorking with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.
Satabdi Sahu
Lead - Brand and Content at ABP Education
Digital Marketing Approaches for Realtors
Explore how our digital marketing approaches increase your outreach and online presence:
Strategic Planning
Getting visitors is not enough to get high-quality leads. We explore the type of property you sell, your business story and visitation to create a strategic plan.
Researching and analysing
Identifying the target audience is the real game changer in the real estate sector. Our brand strategists and data analysts thoroughly research and analyze data to find the right audience.
Creating brand communication
Real estate in India reflects more than just physical spaces; it’s about building a connection. Our writers and graphic designers ideate and create brand communication that resonates with your audience.
Tailoring campaigns
At PromotEdge we constantly measure our KPIs to tailor the campaign for successful outcomes.
Digital Marketing Approaches for Realtors
Explore how our digital marketing approaches increase your outreach and online presence:
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Strategic Planning
0 1Strategic Planning
Getting visitors is not enough to get high-quality leads. We explore the type of property you sell, your business story and visitation to create a strategic plan.
-
Researching and analysing
0 2
Researching and analysing
Identifying the target audience is the real game changer in the real estate sector. Our brand strategists and data analysts thoroughly research and analyze data to find the right audience.
-
Creating brand communication
0 3
Creating brand communication
Real estate in India reflects more than just physical spaces; it’s about building a connection. Our writers and graphic designers ideate and create brand communication that resonates with your audience.
-
Tailoring campaigns
0 4
Tailoring campaigns
At PromotEdge we constantly measure our KPIs to tailor the campaign for successful outcomes.
Importance of Digital Marketing in Real Estate
One
Reach out to a larger audience
Aside from the traditional digital platforms, real estate brands can use different marketplaces, such as magikbricks.com, housing.com, 99acres.com, proptiger.com, etc., to reach out to a larger audience and generate leads.
Two
Increase Brand Awareness
A strong and well-defined brand builds trust, and trust is the cornerstone of any meaningful relationship. Increase your brand awareness and online presence with social media marketing, email marketing, SEO, and beyond.
Three
Find potential buyers
With the right digital marketing approaches, you can reach out to buyers who are already looking for a home, increasing your conversion rate.
Four
Track Performance
Unlike conventional advertising methods, TV or printed advertisements, with digital marketing you can actually track your campaign performance using various tools.
Case Study
Alumaze
Alumaze launched in 2023, is one of the first ACP manufacturer brands from South India, which is strategically located in Vishakhapatnam and catering to Telengana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and Orissa.
B.P. Poddar Hospital
The primary objective of the campaign was to create awareness about BP Podder Hospital’s expertise in knee replacement surgeries and to position the hospital as a reliable and compassionate healthcare provider for individuals suffering from knee-related issues.
DTC Southern Heights
The primary goal was to create a visually appealing and engaging video that showcased the Clubhouse Lunch experience at DTC Southern Heights.
iLead
iLead Institute, a leading education provider, approached PromotEdge with challenges stemming from their existing website. The website was burdened with numerous courses, extensive content, heavy imagery, and other complexities impacting speed and usability. Seeking a comprehensive solution, they engaged our web development team to revamp their online platform.
KNI Airport, Durgapur
Kazi Nazrul Islam Airport, or Durgapur Airport is fully functional airport. It has direct connectivity with all the major metros – New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad.
Kolkata ThunderBolts
The pioneering Volleyball sporting club of Eastern India, who aims to bring the sport into the mainstream and build a cult following helmed by the visionary in Mr. Pawan Kr. Patodia and Mr. Vineet Bhandari.
Nitya
The new entrant in retail genre, Nitya comes from the background of B2B in Gold and Diamond Jewellery. Strategically located in Burrabazar, Kolkata Nitya has excellent modern pieces of handcrafted fine jewellery specially catering to modern brides. We have launched the brand in November 2022 and continue to do their social media amplification to create awareness.
SANY
SANY Heavy Industry India Pvt Ltd (SANY India) is a wholly owned subsidiary of SANY Heavy Industry Co Ltd (SANY Heavy Industry), China. SANY India was incorporated in 2002 and offers the widest range of Construction Machinery in India & South Asia.
Skipper Ltd.
Skipper Ltd aimed to create a comprehensive audio-visual representation of its manufacturing processes and infrastructure. The goal was to highlight the company’s commitment to quality, innovation, and sustainability, reinforcing its position as a trusted global player in the engineering and polymer sectors.
Utkarsh
Utkarsh India Limited is a leading manufacturer and supplier of high-end engineering products and services in the infrastructure, agriculture and domestic water piping industry.
Weichai India
Weichai is the world’s largest engine manufacturing company originated in China. Today, It is a 44 BUSD conglomerate with multi field and multi industry approach.
Got Questions?
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Can digital marketing help real estate businesses reach their target audience?
Ans.With digital marketing, realtors can target specific demographics through tools like SEO, social media ads, and Google Ads. It also allows you to narrow the audience by location, age, interests, and behaviour to find home buyers and property investors.
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What is the role of SEO in promoting real estate businesses?
Ans.SEO improves a real estate website’s ranking on search engines, ensuring it appears at the top of search results for relevant keywords like “luxury homes in Kolkata.” This increased visibility drives traffic, generating leads and inquiries from potential buyers.
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How does social media aid in real estate marketing?
Ans.Social media platforms like Facebook, Instagram, YouTube and LinkedIn allow real estate businesses to engage with potential buyers, share updates, promote listings, and build brand awareness through visuals and storytelling. Social media also helps brands directly communicate with followers and foster a sense of community.
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Why should real estate businesses use targeted advertising?
Ans.Targeted ads ensure that the listings reach out to the right audience for better engagement and higher conversion rates. Businesses can tailor it to specific demographics, such as location, age, interests, etc.
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How effective is email marketing effective for real estate businesses?
Ans.Email marketing is important for nurturing leads and keeping potential buyers in the loop. By sending newsletters with updates, new listings, and property market insights, real estate businesses can build long-term relationships with their audience.
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Do real estate agents use WhatsApp for marketing?
Ans.Yes! WhatsApp allows real-time communication with potential buyers. You can share personalised updates, schedule property viewings, and answer buyer queries instantly, fostering direct engagement.
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Which influencer category should real estate businesses approach?
Ans.For real estate companies, collaboration with influencers who create content in home décor, lifestyle, or property investment can be helpful for higher visibility and engagement.
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How can real estate brands track the success of their digital marketing campaigns?
Ans.Digital marketing tools provide metrics like website traffic, conversion rates, engagement rates, and return on investment (ROI). These insights help businesses refine their marketing strategies to focus on what works best.
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What is the role of content marketing in real estate digital marketing?
Ans.Content marketing helps establish a real estate brand’s authority and trustworthiness. By creating valuable content such as blogs, videos, and neighbourhood guides, businesses can educate buyers, highlight key features of their properties, and engage prospects, ultimately driving traffic to their website and generating leads.
