Research and on-page SEO
Searches mapped by value, one intent per page, matching titles and internal links. If the real problem is the page, we say so and point you to conversion work.
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SEO servicesin India
Since 201565+ in-house teamKolkata office, 5 team bases
SEO services in India for businesses that want enquiries from Google, not just rankings. Ranking for your own name is not SEO. Rank for what your buyers search, and count the enquiries.
A strategist calls you in one working day.
/ 01 SEO company and agency in India
Be found whenbuyers search.
SEO is worth only the enquiries it brings, not the rank it reports. SEO (search engine optimisation) means ranking higher on Google when people search for what you sell, without paying per visit.
PromotEdge fixes your website, builds the pages buyers search for and earns the links that make Google trust you.
SEO suits brands that buyers already search for. It takes 3 to 6 months to build, then keeps bringing enquiries without an ad bill. For enquiries next week, start with Google Ads or social media.
We plan for Google's results, the map pack (“near me” searches) and AI answers in AI Overviews, ChatGPT and Perplexity. Google ranking is still the base. Our AI SEO work sits on top.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 1office, in Kolkata, with team bases (not offices) in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What's included
SEO work,from fixes to links.
Four levels, set by your site and market: local, growth, full-funnel and one-off project. The free audit decides which fits. Growth adds monthly content and a quarterly re-forecast; full-funnel adds buying-stage content and pipeline reporting.
0102 0305 06
Technical SEO
Fixing what stops Google reading your site: crawling, structure, redirects, structured data (labels that tell Google what a page is) and speed.
Content that ranks
Service pages, comparison pages and answers to buyer questions, written by people who know your subject.
04Local SEO
For clinics, showrooms and dealers: a profile per location, Justdial, IndiaMART and Sulekha listings, and a review routine. Reported as calls, directions and enquiries by location.
Ecommerce and B2B SEO
Ecommerce SEO: category pages, filters and product labels (schema) at scale. B2B SEO: pages for each person in the buying group, tracked to pipeline in your CRM.
Digital PR and link building
Links and mentions earned through trade press, original data and real partnerships. We don't buy links or use link networks.
07Migrations, redesigns and audits
Redirect maps, pre-launch checks and monitoring, so a new site or content management system (CMS) keeps its rankings. Also a one-off SEO audit or recovery plan, with fix lists for your developers.
08AI search visibility
Pages structured so ChatGPT, Perplexity and Google's AI Overviews can quote them, built on the same SEO base.
/ 03 Sound familiar?
Where SEOusually goes wrong.
“We rank for our own name and nothing else.”
Google doesn't yet connect your site with what you sell. We map the searches buyers make before they know your name, then build or fix one page for each.
“Our last agency sent ranking reports, but enquiries never went up.”
Rankings for searches nobody makes bring nothing. We pick searches made just before buying and track form fills, calls and WhatsApp clicks from organic search monthly.
“Traffic dropped after we redesigned the website.”
Usually old URLs were not redirected, or pages lost content in the move. We compare old and new sites page by page, map redirects and recover what we can.
“We don't know if SEO or Google Ads is the better spend.”
Often both. Ads bring enquiries in days and show which searches convert; SEO takes months, then costs nothing per click. We tell you which to lead with.
“Our site is slow on phones, and our developers say it's fine.”
We test on a mid-range Android phone over 4G, as buyers see it, against Google's Core Web Vitals (speed and stability limits), then write fix lists your developers can use.
“We have twenty branches, and the wrong one shows up on Google Maps.”
Each branch needs its own verified Google Business Profile (Maps listing), correct categories, matching Justdial and IndiaMART listings and real reviews. We keep it clean.
“Most of our enquiries come through IndiaMART or one big dealer. If that tap closes, we are stuck.”
A platform or dealer keeps the buyer's name and takes a cut of your margin. We build pages that bring buyers straight to you.
“Enquiries do come from Google, but they sit in WhatsApp and nobody follows up.”
A lead lost after the click is still lost. We set up a CRM (software that keeps and follows up every enquiry), reminders, and a report tying each enquiry to its search.
Not sure why your site isn't bringing enquiries? Share your website address and we will run the free 12-point audit. Get a free growth plan
Our beliefWe're professionals. We'd rather be blunt than pleasing.
/ 04 How we work
From auditto enquiries.
Research is slow on purpose; execution is fast. First fixes usually go live in month one, first results in 3 to 6 months. One senior SEO lead runs the plan and answers for the numbers.
- 01
Listen (week 1)
We can't do magic alone, so we start with calls with you and your sales team: how buyers find you, what they ask, which enquiries become revenue.
- 02
Audit and research (weeks 1 to 4)
A technical audit, keyword research ranked by value and difficulty, and a study of the sites that win your searches. Your forecast comes at the end, not before.
- 03
Fix the base (months 1 and 2)
Crawling, speed, structured data and structure, fixed in order of impact. Your developers ship the fix lists, or our web team does.
- 04
Build pages (from month 2)
New and improved pages in planned batches, each aimed at one search and one kind of buyer, with internal links.
- 05
Earn authority (from month 3)
Links and mentions from trade press and partners, backed by original data, once there is content worth linking to.
- 06
Measure (every month)
What can't be measured can't be achieved. You get a plain report on organic enquiries, key rankings and pipeline. If something isn't moving, we change it and tell you why.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeper
Read more about SEO
Deeper reading if you want the research behind the plan.
How we deliver it, and why
How your business model changes the plan
A D2C brand needs category and product pages that match how people shop. A dealer-led maker (see industrial manufacturing) needs pages for the buyer and the dealer that do not fight each other. A franchise needs one verified profile per outlet, the same local-trust job a clinic has (see healthcare). A marketplace seller still needs its own pages, so buyers can come straight to you.
- Start with calls, not tools. Your sales team knows which enquiries turn into revenue. A tool cannot tell. A one-page list of the searches that matter.
- Audit first, forecast after. A forecast made before the audit is a guess, and guesses are how SEO promises go wrong. Shivanand Mishra, our Digital Marketing Lead for SEO, leads the SEO work. A fix list and a forecast by week 4.
- Fix the base before writing new pages. New pages on a site Google struggles to read waste the writing. The first fixes live in month one.
- One page for each search and each buyer. Two of your pages chasing one search end up competing with each other. A page plan with one owner for every search.
- Report enquiries, not ranks. A rank for a search nobody makes brings no business. Form fills, calls and WhatsApp clicks from search, every month.
Go deeper: the Indian market
Where your buyers are
The Kantar and IAMAI Internet in India report counted 488 million active internet users in rural India and 397 million in urban India. It also found that 57% of users prefer content in regional languages. So we plan pages in Hindi or a regional language where your buyers use them.
Source: Kantar and IAMAI, Internet in India report (2024 edition), as reported by Business Today, 16 January 2025, read 10 October 2026
Who speaks for the field
IAMAI (Internet and Mobile Association of India) is a not-for-profit industry body for online businesses. It speaks for its members to the government and publishes research, which is worth reading before you plan.
Source: IAMAI website, read 10 October 2026
AI in SEO: today and next
Today: AI can help write, with conditions
Google says generative AI "can be particularly useful when researching a topic, and to add structure to original content". It also says mass-producing pages "without adding value for users" may break its spam policy on scaled content abuse, and calls manual fact-checking "critical".
Source: Google Search Central, Using generative AI content, page updated 1 October 2026, read 10 October 2026
Next
Our view: search will keep rewarding the page with a checked fact and a named person behind it. We use AI tools to research and outline, and a person checks every fact before it goes live. Curious what that means for your site? Ask us.
Planning a website redesign? Talk to us before the redesign, not after it. Talk to us
/ 05 Industries
Industries we havedone this for.
Industries where we have done this work.
01
SEO for real estate
Portals win the broad searches, but your own pages can win the ones that decide.
02SEO for healthcare
Patients check who wrote a health page, and so does Google.
03SEO for BFSI
On money topics, Google wants a named writer, a named reviewer and current rates.
04SEO for education
Admission searches come in waves, so next year's course page must be live before the rush.
05SEO for hospitality & travel
Guests find a hotel on a travel app, then search its name, and that last search decides.
06SEO for saas & tech
Software buyers search for the job they need done, or for a rival's alternatives.
07SEO for logistics
Shippers search for a route and a cargo, not for a logistics company.
08Law firm SEO for professional services
Advocates may not advertise, yet people with a legal problem still search for help.
09SEO for local businesses
A customer with a leaking tap calls one of the first few names Google shows.
10SEO for startups
Short on runway, SEO has to sit close to the sale instead of waiting a year for traffic.
/ 06 Cost
What affects the cost of SEO.
No price list. These things move the number.
We don't publish a price list. You see the list of work and the fee in writing before anything starts. The smallest first step is the 12-point audit, free for projects we think we can help.
What affects the cost
- Pages, products or locations on the site
- How competitive your searches are
- Site state: old technical problems, slow templates, past Google penalties
- New content needed each month
- Link building and digital PR effort
- Whether your developers ship the fixes, or ours do
How we price it
- We start with a call about your goals and sales cycle.
- If it is a fit, we run the free 12-point audit. We take on a limited number.
- We send a written list of what we will do: SEO level, page plan and monthly report.
- One quote within 2 working days, each piece of work on its own line. You approve it before anything starts.
What you get in the quote
- The SEO level we recommend and why
- Audit fixes in order of impact, and who ships them
- Monthly content, link and PR work
- The monthly report, quarterly re-forecast and GST shown apart
SEO compounds, so short trials rarely show what it can do. Ongoing work has a 3-month minimum. After that you can stop with 30 days' notice.
/ 07 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
SEO usually shows results in 3 to 6 months. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
Keep exploring
Keep reading.
The same work in your city and your industry, and the services that go with it.
SEO services: specialist services
More digital services
Proof and reading
Led by Shivanand, Digital Marketing Lead
What people say
What clients say
What clients told us after working with PromotEdge.
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricals“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark GroupReal estate“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuLead - Brand and Content at ABP EducationEducation“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at IleadEducation“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports“It’s a great way to be back at PromotEdge. …”
Priyam GhoseContent Creator
No pressure. No sales pitch.
Tell us where search lets you down.We'll show you the plan.
Common questions.
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First results usually show in 3 to 6 months. Technical fixes can show within weeks, long-tail searches in two to three months, competitive ones in four to seven. Banking, finance and insurance (BFSI), real estate or D2C can take a year or more.
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It makes your website easier for Google and AI tools to find, understand and trust: fixing technical problems, writing pages for buyers' searches and earning links. SEO agency, SEO company and SEO services mean the same work. Pick the team that talks about your enquiries before rankings, and avoid anyone who promises page one.
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You don't pay Google for each visit from search, but earning the ranking costs time and money: fixes, pages, links and reporting. Local SEO for a few locations costs far less than a large ecommerce or B2B site. We don't publish a price list. Start with the free SEO audit.
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No, and no honest SEO company can. Google's algorithm, your competitors and changes to your own site are outside any agency's control. We commit to the work, the timeline and reporting that shows what is working, and we tell you early when a plan is not moving.
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Read-only access to Google Search Console (free, shows what people searched) and Analytics, plus your content system (CMS) or a developer. We work on WordPress, Shopify, WooCommerce, Magento and custom builds. We need an hour with your sales team in month one, and quick approvals.
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The principles are the same; the conditions aren't. Most searches happen on phones, often on slower connections, so speed matters more. Local searches lean on “near me” and price, and buyers mix English with Hindi or a regional language. We plan pages for each of these.
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Every month you get organic enquiries by page, calls and WhatsApp clicks from search, and rankings for agreed searches, plus shared dashboards. The numbers come from your own Search Console and Google Analytics (GA4), so you can check every one.