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Social media marketingagency
Since 201565+ in-house teamKolkata office, 5 team bases
Social media marketing agency for B2B and consumer brands that want enquiries, not just followers. Posting every day is not a strategy. Build a brand people follow and trust.
A strategist calls you in one working day.
/ 01 Social media agency
Social media thathelps you sell.
Followers going up while enquiries stay flat is a warning, not a win. PromotEdge is a social media marketing agency that plans, creates and runs social media for Indian B2B and consumer brands, around the festival calendar from Durga Puja to Diwali, and judges it on enquiries, not likes.
Your buyers check your pages before they call. Our job is to impress your customers, not you. Social media marketing covers four jobs: deciding where your brand should be and what it should say, making the posts and videos, replying to people, and measuring what changed for the business.
See how social media works for construction equipment and D2C brands. Since 2015 we have served clients from a volleyball club and a jeweller to steel firms and a hospital.
/ 02 Where we post
Where we postfor you.
We start with the one or two that matter to your buyers and add more once those run steadily. Paid ads on these platforms sit with our Meta ads work, so the spend is paid to the platform and shown on its own line.
For local reach and groups.
For B2B buyers, dealers and hiring.
YouTube
For films that keep working for months.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 1office, in Kolkata, with team bases (not offices) in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 03 What's included
Social media,planned and run.
Most brands need two or three platforms done well, not seven done thinly. The audit tells us where to start.
Audit and strategy
Your accounts, audience and competitors in an honest report with the first three changes. Then platforms, voice, content pillars (the few themes you want to be known for) and the numbers we judge it on.
Content and Reels
Short video, carousels, statics and copy, made in-house for each platform and planned a month ahead, so a topical post can go out the same day. Diwali, Durga Puja, Onam, Eid and cricket are planned weeks ahead.
Social media management
Calendars, approvals, scheduling and posting, run weekly by one account lead.
04Community management
Replies to comments and DMs, mention tracking, and escalation rules for complaints.
05LinkedIn and founder voice
Company page, founder posts written with them, and employee advocacy (your staff sharing company posts, which often reach more people than the page).
06YouTube channel
Channel plan, long videos and Shorts, with titles, thumbnails and chapters planned for search as well as subscribers.
Instagram, Facebook and more
Instagram for consumer discovery, Facebook for tier-2 and tier-3 towns, WhatsApp Channels for people who chose to hear from you, X for real-time comment, Pinterest for visual planning.
Paid amplification
Posts that already work get paid reach with the right audience, not random Boost spend. Our influencer, SEO and outdoor teams work from the same plan.
/ 04 Sound familiar?
Why social mediaoften goes nowhere.
“We post every day and nothing happens.”
Daily posting because the calendar says so wears out your audience. Three to five posts a week on your main platform usually do more, each giving people a reason to save, share or reply.
“Followers went up. Enquiries didn't.”
Followers are a diagnostic, not a goal. We track saves, shares, DMs, branded searches and enquiries traced through UTM-tagged links (small tags showing where a visit came from) to your CRM.
“We're a B2B company. Does social media even matter for us?”
Yes, mostly on LinkedIn and YouTube, where buyers and dealers check you before meetings. We build the posts around what they check first: who you are, what you make and proof that it works.
“Complaints and price questions sit in our comments and DMs for days.”
We reply on time, with agreed escalation rules, because everyone can read an unanswered complaint. We also set up a CRM (the software where every enquiry is kept and followed up), so a price DM does not get lost.
“Our founder approves every post, so we post late. And there is no time for LinkedIn.”
We write with founders, not for them. A short weekly call becomes posts in their own voice. Twenty minutes a week is usually enough, and approval rules set once let routine posts go out.
“Our brand has outgrown its first logo, and every page looks different.”
Posts made by three people in three styles tell buyers the company is smaller than it is. We fix the look and voice first, so every platform feels like one brand.
“We work in a regulated category.”
Health brands can't promise cures, finance brands must follow their regulator's rules on advice, and real estate posts carry the RERA number. We check every post. See healthcare and real estate.
“We need orders this month.”
Organic social is weak as a quick sales fix. Meta Ads or Google Ads do more now. With no clear positioning yet, start with brand strategy.
Our beliefWe look at your business first. Marketing comes second.
Posting regularly but not getting enquiries? Share your page and last month's numbers, and we will read it with you. Get a free growth plan
/ 05 What clients say
What peoplesay.
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working.”
Medha SharmaStrategic Head, TATA MetaliksSteel and metals“Design language that they follow is crazy, the copywriting is crazy. … Go digital work with PromotEdge and create your brand stories.”
Manish PandeyConsultant & Coach to Content Creator“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSportsTell us what’s not working. We’ll send you an honest one-page growth plan, free.
/ 06 How we work
Strategy first,then the calendar.
From first call to the first scheduled posts usually takes about a month. Engagement usually improves in two months; audience growth, branded searches and enquiries take three to six months. Anyone promising viral growth in weeks is selling something temporary.
- 01
Discovery and audit (weeks 1 and 2)
Your accounts, audience, competitors and what has worked. Brand voice work if needed. We also ask your sales team what buyers ask.
- 02
Strategy (weeks 2 and 3)
Platforms, content pillars, voice rules, posting rhythm and the numbers we'll be judged on, signed off before production starts, as a short document.
- 03
Set up production (weeks 3 and 4)
Templates, brand rules, a content pipeline, approval steps and the first batch of posts for your review.
- 04
Run (every week)
Content, posting and community management, with a quality check before anything goes live. Comments and DMs are checked every working day.
- 05
Monthly review
What performed, what didn't, and next month's plan, with weak months said plainly. We promote the two or three posts with the most saves and shares, on a spend agreed in advance.
- 06
Quarterly reset
A wider look at formats, platforms and pillars. We drop what isn't working, because platforms change formats often.
Go deeper
Read more about Social media
Deeper reading if you want the research behind the plan.
How we deliver it, and why
How your business model changes the plan
A D2C brand leans on Reels and product-in-use posts. A dealer-led maker (see construction equipment) puts its energy on LinkedIn and YouTube, where dealers and buyers check it before a meeting. A franchise or local shop needs one clearly run page per outlet, and Facebook often matters in tier-2 and tier-3 towns. A marketplace seller uses social to bring buyers to its own WhatsApp and site.
- Start with what buyers ask your sales team. Posts that answer real questions get saved and shared. Invented topics do not. A short list of content pillars.
- Choose two platforms, not seven. A steady presence on two looks more serious than a thin one on seven. A platform plan in the strategy document.
- Plan a month ahead, and festivals earlier. Diwali and Durga Puja fill every feed. A late post misses the moment. A calendar you approve before production.
- Reply to comments and DMs every working day. Everyone can read an unanswered complaint or price question. Reply times in the monthly report.
- Pay to promote only posts that already work. Money on a weak post only shows more people a weak post. The posts with the most saves and shares, on a spend agreed first.
Go deeper: the Indian market and the rules
Where your buyers are
In the Kantar and IAMAI Internet in India report, 57% of users prefer content in regional languages, and 286 million are "cord cutters" who choose digital platforms over traditional TV. So we plan content by language and by market, not only by platform.
Source: Kantar and IAMAI, Internet in India report (2024 edition), as reported by Business Today, 16 January 2025, read 10 October 2026
Who sets the rules
ASCI is India's voluntary advertising self-regulator. Its site lists an influencer resource and endorser due diligence, both useful when your page shares creator content or runs paid posts.
Source: ASCI website, read 10 October 2026
AI in social media: today and next
Today: AI helps, and must be labelled
Meta says content with detectable AI signals will be labelled "AI info", and it may require a label from people who share photorealistic video or realistic-sounding audio made or altered with AI. Penalties are possible if a required label is missing. YouTube asks creators to say when AI meaningfully alters or generates realistic content; AI used for scripts, titles or thumbnails needs no disclosure. We use AI to draft and sort ideas, and a person checks every post.
Source: Meta Help Center, How to identify AI content on Meta products; YouTube Help, Disclosing use of altered or synthetic content; neither dated, both read 10 October 2026
Next
Our view: as AI makes posts cheap, a real face, a real answer and a quick reply will count for more. Want us to look at your pages? Ask us.
Not sure which platforms deserve your time? Talk it through with us. Talk to us
/ 07 Industries
Industries we havedone this for.
Industries where we have done this work.
01
Social media for real estate
Buyers follow a project for months, checking that the building is really going up.
02Social media for healthcare
The health posts that work are the ones that teach a worried family.
03Social media for d2c & ecommerce
Every social post and ad for an online brand traces back to orders, or to nothing.
04Social media for local businesses
For a salon or a gym, a like from another city does nothing.
/ 08 Cost
What affects the cost of social media management.
You pay for the work, not for a fixed package. The list of work is written down before you agree to anything.
We don't publish a price list. The fee depends on how many platforms we run, how much content each needs and how much of it is video. Paid promotion budgets are separate and paid at actuals.
What affects the cost
- Platforms, and brands or sub-brands
- Posts and videos a month on each
- Video production: phone-shot, edited footage or full shoots
- Community management hours and reply times
- Founder or leadership content on LinkedIn
- Approval rounds: one is quicker and cheaper than three
How we price it
- We talk about your brand, your buyers and which platforms they use.
- We look at your current pages: what you post, what gets a response and how you reply.
- We send a written list of what we will do: platforms, posts and videos a month, and community management hours.
- We send the quote within 2 working days, with content, video and community work on separate lines. You approve it first.
What you get in the quote
- The platforms, posts and videos each month, and the video type
- Community management hours and reply times
- The approval rounds included, and the monthly report
- Any paid budget shown apart; a monthly retainer, a one-off strategy project, or a launch burst
Ad budgets are paid to the platforms directly. GST applies to our fee. Our guide to Instagram ads cost in India explains how the ad auction prices paid reach.
/ 09 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Keep reading.
The same work in your city and your industry, and the services that go with it.
Social media marketing: specialist services
More digital services
In your city
Proof and reading
No pressure. No sales pitch.
Tell us what your posts aren't doing.We'll show you the plan.
Common questions.
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It decides where your brand should be on social media and what it should say, then makes posts and videos, replies to people and reports what changed for the business. That is the organic side. Meta Ads is paid advertising on Facebook and Instagram; most brands need both, planned together.
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Less often than most agencies suggest: three to five well-made posts a week on your main platform usually beat daily posting. Be where your buyers decide: consumer brands usually start with Instagram, B2B with LinkedIn, research-heavy categories add YouTube. Two platforms run with care beat six run thinly.
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Indirectly. Social posts don't pass ranking signals the way links do. But an active presence drives branded searches, mentions and coverage, which build the authority that lifts rankings and AI citations. YouTube videos can also appear in Google's own results.
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We look at share of voice (how much of your category's talk is about you), branded search growth, engagement quality and, where traceable, enquiries and sales. Follower counts are reported but aren't the goal. We set the targets with you in the strategy.
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Yes, where your audience needs it. We plan content by market and language, not just platform. Through our language partners we create content in English, Hindi, Bengali, Gujarati, Marathi, Tamil, Telugu, Kannada and more, and a native speaker checks each post before it goes out.
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It depends on platforms, content and video per platform, and community hours. One platform costs far less than several. We don't publish a price list; we quote against a written list of work, after a free audit for projects we think we can help.
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One person who can approve posts quickly, and early news of launches and offers. We also need product samples or site access for shoots, and admin roles on your pages. Accounts stay in your company's name. A half-hour monthly review keeps the work honest.