What we believe
We start with logic and your numbers, not with ideas we happen to like.
Locations · East India · Guwahati
Digital marketing agency forGuwahati and the North East
Since 201565+ in-house teamKolkata office, 5 team bases
Ads, websites and social media work best in Assamese, Bengali, Hindi and English. Each should report the enquiries it brings. Our servicing team in Guwahati works with you in person. The wider PromotEdge team helps with planning.
A strategist calls you in one working day.
/ 01 Digital marketing agency in Guwahati
One city,many audiences.
A campaign in one language reaches only part of the North East. PromotEdge plans search, ads, websites and social media for Assam businesses, with newspapers, radio and events where they fit.
We use the languages your buyers use, and we report on enquiries and sales.
Here is what we usually see: a plan made in Guwahati has to reach Shillong, Itanagar or Dibrugarh too. Northeast Frontier Railway is headquartered at Maligaon. The Software Technology Parks of India centre supports IT firms across the North East. The tea trade meets at the auction centre near Dispur.
That makes language the first question. Take a tea brand in Upper Assam, a diagnostic centre drawing patients from Meghalaya and a business-to-business startup. Each needs a different mix of Assamese, Bengali, Hindi and English. We decide by audience, then by channel.
One team plans strategy, advertising, digital marketing and BTL (below the line: events, stalls and shop branding). Your Assamese newspaper ad, Google listing and Maniram Dewan Trade Centre stall then work as one campaign.
Go deeper
Read more about Guwahati
Deeper reading if you want the research behind the plan.
How we deliver it in Guwahati, and why
How your business model changes the plan
A tea brand selling packs direct needs a store and a story; see tea and agribusiness. A business-to-business firm leans on search and the Maniram Dewan Trade Centre shows. A school or training centre needs the same local trust as any education brand does. Use Assamese where parents read it.
- Pick languages by audience before channels. Assamese, Bengali, Hindi and English reach different buyers. A language and channel map.
- Book only outdoor sites with a valid permission number. Unauthorised posters draw fines and a refused site wastes the spend. A site list with numbers checked.
- Plan Bihu and Puja two to three months ahead. Media fills early before the festive buying. A calendar to Magh Bihu.
- Report enquiries and cost per lead. Reach alone does not show what paid. A monthly report.
Go deeper: Guwahati's economy and companies
Local economy
IBEF says Assam has the world's largest tea-growing area. It lists tea, coal, oil and gas, limestone and cement, agriculture, food processing, tourism and horticulture as key industries. It places Assam third in India for petroleum and natural gas. Assam's 2025 tourism policy aims to raise tourism from about 5.5% of the economy to 10%.
The Guwahati Tea Auction Centre was set up on 25 September 1970 next to the State Secretariat at Dispur. The Assam government calls it one of the busiest tea trading facilities in the world.
STPI Guwahati was set up in 2000; units under it exported software worth ₹120.77 crore in FY 2022-23. Assam's startup portal lists 628 startups in its network.
Source: IBEF, Assam government, STPI Guwahati, Assam Startup portal, read 10 October 2026
Big names in Guwahati
Each name below is from its own website. NEDFi (the North Eastern Development Finance Corporation) lends to businesses in the North East. It has its headquarters at Dispur and was registered on 9 August 1995. GNRC Hospitals says it was the first tertiary care multispecialty hospital in North East India. It has served since 1987. AIIMS Guwahati at Changsari was inaugurated on 14 April 2023. IIT Guwahati was established in 1994.
Source: NEDFi, GNRC, AIIMS Guwahati and IIT Guwahati websites, read 10 October 2026
Chambers and trade bodies
FINER (the Federation of Industry and Commerce of North Eastern Region) calls itself the oldest apex business association in the North East. It was established in 1992. The Assam Chamber of Commerce calls itself a socio-economic organization, established on 29 May 2007.
Source: FINER and Assam Chamber of Commerce websites, read 10 October 2026
AI in digital marketing: today and next
Today
Google says one Performance Max campaign can reach YouTube, Display, Search, Discover, Gmail and Maps. Google AI chooses where to show your assets to meet your goal.
TechCrunch reported on 8 October 2025 that Google's AI Mode added seven Indian languages, including Bengali. Assamese was not on its list. So we would give these tools clean lead data first. A native reader would check every Assamese line.
Source: Google Ads Help, read 10 October 2026; TechCrunch, 8 October 2025
Next
Our view: more of the setting will be automatic. Your offer and your lead data will matter more. See how we use AI and automation.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 1office, in Kolkata, with team bases (not offices) in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What's included
Guwahati:what we do.
01
Advertising
Is your ad in a language and a paper your Assam buyer actually reads?
02SEO services
A buyer who searches Google first cannot choose a business missing from it.
03Website design & development
Your website meets a Guwahati buyer before the phone does.
04Social media marketing
A page with likes and no calls: is it working for your Guwahati shop?
/ 03 The Guwahati market
What a digital marketing company in Guwahati has to know.
Three things set Guwahati apart from other cities we plan for.
1. A fast-growing state economy, built on tea, oil and new investment. PRS Legislative Research puts Assam's economy at ₹8,71,451 crore for 2026-27, 17% more than the year before. IBEF puts tea at 45.88% of the state's exports in FY26. Tea exporters, startups and contractors buy marketing differently, so the plan follows the buyer.
2. Four languages in one market. In Census 2011, 48.38% of Assam's people named Assamese as their mother tongue. About 28.9% named Bengali and 6.73% Hindi (as reported by Northeast Now). The Assam telecom circle had 24.05 million internet subscribers at the end of March 2026 (TRAI). That is about 65 for every 100 people. So a city campaign can lean on digital. The rest of Assam usually needs Assamese print, radio or TV news as well.
3. Bihu sets the calendar. Bohag Bihu, the spring festival, comes first. Kati Bihu and Durga Puja holidays fall on 18 to 21 October 2026, then Diwali. Magh Bihu in January closes the cycle. Retail, jewellery and FMCG (fast-moving consumer goods: everyday packaged goods) brands plan their big bursts around these dates.
Selling beyond Assam? Tell us which states, and we will sketch the language and media mix. Get a free growth plan
/ 04 Media and rules
Media, rules and venuesto know in Guwahati.
| What | In Guwahati | What it means for your plan |
|---|---|---|
| Radio | Four private FM stations are on the Ministry of Information and Broadcasting list (March 2026). Akashvani (the government's All India Radio) also has stations at Guwahati, Dibrugarh, Jorhat, Silchar and Tezpur. The government rate card is from June 2017. | Good for city reminders before Bihu and Puja sales. It also reaches towns and villages across Assam. |
| Ad rules for outdoor | The corporation has banned ads for tobacco, gutkha, pan masala and alcohol inside city limits since 1 December 2023. Every hoarding must show its permission number and the agency's name, via the state's online portal. Since July 2026, unauthorised posters on walls, poles and bridges draw a ₹5,000 fine. | Those categories can't use city outdoor. Check permission numbers before you pay for a site. |
| Hoarding rates (listed, not ours) | A media marketplace listed front-lit hoardings at Ganeshguri from about ₹1,333 a day. At Jalukbari Junction it listed ₹2,000-2,340 a day (October 2026). Printing and mounting cost extra. | A rough guide only; real rates depend on size, duration and the site owner. |
| Maniram Dewan Trade Centre, Betkuchi | On NH-37 next to the ISBT. A venue listing shows PrintPack Northeast, Water Expo and Global Solar Expo there in 2026. | The city's main ground for trade shows where B2B (business-to-business) firms meet buyers. |
Sources as cited, checked 4 October 2026. Hoarding rates are a marketplace's listed prices, not PromotEdge prices or official rates. Holiday dates come from published 2026 holiday lists.
/ 05 Cost
What affects the cost of marketing in Guwahati.
No price list. These things move the number.
We don't publish a price list. Each brief is quoted against a written list of what we will do. Media, printing, travel and event costs are billed at actuals. You see each before you approve.
What affects the cost
- How many states and languages the campaign covers
- Digital only, or with Assamese print, radio and TV news
- Content volume each month, and in how many languages
- Ad spend on Google and Meta, which is separate from our fee
- Festival timing: Bihu and Puja media fill up early
- Events and trade shows: venue, stall and team travel
How we price it
- We talk about your goal and which states you want to reach from Guwahati.
- You get a written list of what we will do, with every state, language and channel.
- The quote follows, with media and event costs priced apart for your approval.
What you get in the quote
- Each state and language covered, listed one by one
- Assamese print, radio and TV news rates at actuals, if chosen
- Trade-show stall and venue, plus team travel
Compare quotes like for like: languages, content volume, GST and whether media is included.
/ 06 How we serve Guwahati
Planned with you. On the ground when it counts.
Our servicing team in Guwahati works with you in person. The wider PromotEdge team helps with planning. We can't do magic alone: the more involved you are, the faster you see results.
Planning and reviews. First calls happen on video. Our Guwahati team joins the planning meeting and any shoot or event that needs us. We review numbers with you every month and talk every day.
Online work. SEO (showing up on Google without paying per click), Google and Meta ads, websites and social media run from our team. The city you sit in does not matter. Accounts stay in your company's name.
Newspapers, radio and outdoor. We book Assamese and English papers, FM or Akashvani airtime, and hoardings with a valid permission number. You see every rate first.
Events, stalls and languages. Launches and stalls are delivered within the PromotEdge group. When a job needs it, we place our team at your venue. Our language partners create content in Assamese, Bengali, Hindi, English and more. Our team plans, briefs and checks every piece. If your buyers read another language, tell us early and we confirm it before we quote.
Planning for Bihu or Durga Puja? Share your dates and we will say what is still bookable. Talk to us
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
Across East India
Industries strong in Assam
What people say
What clients say
What clients told us after working with PromotEdge.
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricals“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! …”
Harsh GuptaManaging Director at Rishta FoodsFMCG“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at IleadEducation“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark GroupReal estate“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuLead - Brand and Content at ABP EducationEducation“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). …”
GibaBrazilian Former Volleyball PlayerSports“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. …”
Hardeep SinghMarketing ConsultantIndependent view“It’s a great way to be back at PromotEdge. …”
Priyam GhoseContent Creator
Selling in Assam or the North East?
Tell us where your buyers are.We'll plan the mix.
Common questions.
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Our servicing team in Guwahati works with you in person. The wider PromotEdge team helps with planning. Colleagues join by calls and shared screens. The team is at planning meetings, shoots and events as the work needs. When a job needs it, we place our team at your office or plant.
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We won't claim to be the best, and nobody can honestly say that. Ask every agency, including us, whether it has worked in your industry and who will run your account. Ask if it can show results with numbers and put the work in writing.
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It can, but rarely with one message. Languages, media and buying habits change from state to state. We usually plan a Guwahati core with separate creative and media for the other states you sell in. We report enquiries by state, so you see what each one brings.
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Yes. Our language partners write Assamese, Bengali, Hindi and English. Our team briefs and checks the work. Close to half of Assam named Assamese as its mother tongue in Census 2011. Over a quarter named Bengali. We pick the mix with you.
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Two to three months ahead. Kati Bihu and Durga Puja holidays fall on 18 to 21 October 2026. For Bohag Bihu in mid-April, start planning in January, because good media fills early. Send us your dates and we will say what is still bookable.
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No. Guwahati Municipal Corporation has banned ads for tobacco, gutkha, pan masala and alcohol inside city limits since December 2023. Every hoarding must also show its permission number, so we check both before booking a site. This is general guidance, not legal advice.
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Monthly, with enquiries, cost per lead (what you pay, on average, for one enquiry) and sales where you share them. We add what we would change next month. The numbers come from your own ad and analytics accounts. You can check each one yourself.