Search Engine Optimization Agency
Search Engine Optimization (SEO) is the path that leads an individual to the website, where they can explore, learn and experience products and services offered by a brand. With optimization, we help search engines like Google, Bing, or Yahoo to understand and rank your website based on the basis of content quality and relevant words, known as keywords.
At PromotEdge, we are here to solve the problems of tomorrow for businesses by focusing on how we optimize today. We create SMART (specific, measurable, achievable, realistic, time-bound) plans for Local SEO, E-commerce SEO, International SEO, Enterprise SEO, and App store SEO by following on-page, off-page, and technical SEO techniques.
Today most purchases begin with a simple Google search, which is why we keep experts and leaders of SEO under one roof to build strategies that target consumers at every stage of the marketing funnel leading to long-term exponential growth.
Get Discovered Locally, Nationally, Globally
Dominate your local searches when people Google you or your industry. If you are not at the top, then you are invisible to people who are ready to buy!
Local searches work on NAP (name, address, and phone number) results, and the results show a map from the searcher’s location to the store’s location. PromotEdge sets up a Google My Business account and optimizes it with pictures, requests and answers to Google reviews, and finds local keywords to optimize the place to be easily found in the top 3 Google Maps results.
To create an international presence for a company, you need to be globally relevant. International SEO is the process of website optimization so search engines can easily identify which countries you want to be recognised in and which language you use for business.
PromotEdge helps take your website to an international level by creating a completely internationalized website and optimizing it to attract traffic from a country per client needs. We specify the target country by creating international-friendly URLs. Our team conducts language targeting by optimizing the website relevant to the language of the target country.
Types of URLs that can work for international SEO:
- ccTLD – Country code Top-Level Domain, in which the letters after the final period of the domain name show search engines the territory, state, and country a website is registered in. The URL will look like https://www.sample.fr (France) or https://sample.com.eu (European Union). Leading companies Google and Amazon are already using ccTLD.
- Subdirectory – Internationalized content is placed in subdirectories and subfolders after the root domain (a combination of the domain name and top-level domain). An example of a company using this is Apple, the URL for Apple India is apple.com/in.
- gTLD with language parameters – General Top-Level Domain is specifically targeted to speakers of different languages by appending a URL parameter. The URL will look like sample.com/?lang=en-us (it means the domain is for the US and the language is English).
PromotEdge optimizes the website unambiguously for international users, which increases the chance of visibility on search engines.
E-commerce SEO is driving relevant traffic to product pages or listing sites that help in boosting sales. If your products are not listed on top, or the website is not easy to navigate you might lose high-intent buyers. PromotEdge builds unique content for product pages & category pages, builds links, and fixes website architecture. PromotEdge takes into account the competition, market, and product to align the strategies and tactics for SEO.
Have a website of hundred pages. Build for different countries. In different languages. With different cultures. Built on different platforms. Reporting to multiple stakeholders. We get it. The idea of creating a strategy for enterprise SEO is daunting but we have tested the waters and have been swimming in these waters for years.
With 80% of users, from businesses to consumers turning to search engines for finding the next purchase, SEO is critical when it comes to a company’s future. PromotEdge builds SEO strategies for Fortune 500 companies or businesses with multiple locations with keywords that experience a large volume of searches.
PromotEdge supports the creation of group content in subdomains, maintaining loading speed and the quality of the content, selecting strategic keywords, linking cluster content, and creating templates. The more pages a website has, the harder it is to maintain SEO ranks. At PromotEdge, we have a team of SEO consultants who help brands overcome the challenges by creating effective campaigns built on SMART strategy, transparent communication, and documentation.
Social media campaigns, when combined with good SEO strategies, can improve your marketing effort. Adding social sharing buttons to your website, especially for blog posts, can yield a positive result. Social media SEO also helps brands to optimize their social profiles to attract potential customers through search.
Let’s say you have built an innovative app, but if it doesn’t rank or comes up when people search, it might not help the ones for whom you have made it!
You can achieve top rankings for your app in stores by optimizing it to meet store ranking criteria. PromotEdge builds a well-formed strategy for the Apple App Store and Google Play Store that hinges on target consumers, identifying competitive keywords, choosing the right app name, and creating a compelling description. With a team of graphic designers and SEO strategists, we create the right logo, include screenshots and videos, and encourage ratings & feedback, and update content frequently.
Where Every Logo Tells A Success Story
Our 200+ Collaborations.
Empowering Diverse Industries With Integrated Marketing Solutions
IPO and Listed Companies
The digital market in India is worth billions of dollars, making it essential for businesses to create digital presence. When it comes to marketing listed companies, the primary focus is on building credibility and identifying growth potential. On the other hand, mainboard IPOs concentrate on stability, market position, and long-term strategy, targeting a broader, more risk-averse investor base.
Industrial Machinery & Equipment
The world of digital marketing is vast with unlimited opportunities. Industrial machinery and equipment manufacturers and suppliers are going neck and neck, offering similar products and engineering solutions such as excavators, dumpers, tippers, backhoe loaders, motor graders, dozers, castings, forging, fabrication, rolling, and extrusion. In such a dynamic market, digital marketing allows brands to get creative and create an unforgettable presence. Industrial machinery manufacturers can connect with their audience, share their stories, and leave a lasting impression.
Professional Services
Professional service is a high-demand sector with a strong growth potential. But in the recent few years, the firms and individual practitioners in this industry have seen a downfall with fewer customers approaching them. A primary reason being the growing popularity of online services. The fast-paced lifestyle has directed customers to opt for a more convenient approach. Unlike the past, where a potential customer would know only a handful of names be it in the IT, legal or finance sector, more options are now available. A potential client can just simply search “best legal consultant in Jaipur” or “top IT consulting firms” on Google, and hundreds of results will pop up. How will a potential client differentiate your firm from your competitors?
Fashion & Lifestyle Brands
The burgeoning middle class and growing fashion-conscious population in India has presented a golden opportunity for lifestyle and fashion brands. By understanding local preferences, cultural nuances, and digital trends, you can capture the market and build your own identity. However, you need a solid strategy to create a firm foothold because not only local brands but also global brands are competing to enter the Indian fashion and lifestyle market.
Real Estate
The market dynamics of the real estate sector are changing rapidly and so does customer preference. Information has become accessible to all through digital channels making it essential for builders and realtors to create their own digital presence. Just not Digital, but an omnipresent marketing approach that will help you build a strong presence on the global radar.
Real Estate
The market dynamics of the real estate sector are changing rapidly and so does customer preference. Information has become accessible to all through digital channels making it essential for builders and realtors to create their own digital presence. Just not Digital, but an omnipresent marketing approach that will help you build a strong presence on the global radar.
Construction & Building Materials
Digital marketing isn’t just a trend—it’s your ticket to staying competitive in a rapidly evolving construction and building materials market. In today’s digitally advanced world, digital marketing acts like a virtual billboard which is accessible to every internet user across the globe. Creating an online presence makes you visible not just to buyers, engineers, contractors, and architects but also to a large number of audiences and consumers who are planning to invest in the construction industry.
Fashion & Lifestyle Brands
The burgeoning middle class and growing fashion-conscious population in India has presented a golden opportunity for lifestyle and fashion brands. By understanding local preferences, cultural nuances, and digital trends, you can capture the market and build your own identity. However, you need a solid strategy to create a firm foothold because not only local brands but also global brands are competing to enter the Indian fashion and lifestyle market.
FMCG & FMCD
The winds have changed and the age of technology has begun. We are currently living in an era where ‘Jo Zyada Dikhta Hain Woh Zaldi Bikta Hain!’ Visibility has always been a deciding factor, but in the present day, it has become even more important. Marketing through TV ads or hoarding is not enough anymore, fast moving consumer goods and consumer durable brands are going all the way to create an online presence to reach out to the audience who are always on the internet. Brands that haven’t understood and embraced the strategy are having a tough time earning their expected revenue and growing their business.
Professional Services
Professional service is a high-demand sector with a strong growth potential. But in the recent few years, the firms and individual practitioners in this industry have seen a downfall with fewer customers approaching them. A primary reason being the growing popularity of online services. The fast-paced lifestyle has directed customers to opt for a more convenient approach. Unlike the past, where a potential customer would know only a handful of names be it in the IT, legal or finance sector, more options are now available. A potential client can just simply search “best legal consultant in Jaipur” or “top IT consulting firms” on Google, and hundreds of results will pop up. How will a potential client differentiate your firm from your competitors?
Sports Leagues, Teams and Players
Sports is one of the most popular entertainment sources for the Indian audience. Sports broadcasts are consumed by a mass audience making it lucrative for sponsors and advertisers to promote their products and services. In the sports industry, leagues, teams, and individual athletes compete against each other to attract the attention of their fans and patrons. The games now are not just limited to the stadium boundaries. They have become much bigger and more dramatic, especially after digitalization. By opting for Digital Marketing approaches brands can be closer to their fans than ever before!
Industrial Machinery & Equipment
The world of digital marketing is vast with unlimited opportunities. Industrial machinery and equipment manufacturers and suppliers are going neck and neck, offering similar products and engineering solutions such as excavators, dumpers, tippers, backhoe loaders, motor graders, dozers, castings, forging, fabrication, rolling, and extrusion. In such a dynamic market, digital marketing allows brands to get creative and create an unforgettable presence. Industrial machinery manufacturers can connect with their audience, share their stories, and leave a lasting impression.
IPO and Listed Companies
The digital market in India is worth billions of dollars, making it essential for businesses to create digital presence. When it comes to marketing listed companies, the primary focus is on building credibility and identifying growth potential. On the other hand, mainboard IPOs concentrate on stability, market position, and long-term strategy, targeting a broader, more risk-averse investor base.
Client Happiness Speaks Volumes
Our Approach and Working Process
Promotedge conducts a comprehensive needs assessment, collaborates closely on business objectives, strategically designs marketing collateral, and ensures quality delivery through vendor partnerships.
Objective Defining
The objective of SEO should be well-defined in advance. Just getting a visitor to the website does not mean we get the business. You need to understand the business, product & services, and the user’s journey before aspiring to rank the keywords.
Keyword Planning
PromotEdge understands the technical jargon that makes your website discoverable on the web. It begins with the right URL, and selection of valuable keywords. We divide the keyword list into 3 types: Brand Keywords, High Intent Keywords (Specific to the product/ service), and Generic keywords. The keywords are selected based on competition, and search volume, which has relevance to the brand. Based on the objective, we proportion the same into the above-mentioned types.
Technical SEO
Generally, 60-70% of our efforts go into improving the content and technical aspects of your website (On-Page optimisation), and the remaining for the third-party websites (Off-Page optimisation). Search engine optimization is one of the crucial marketing strategies for generating ROI with low investment. As the process is organic, it is useful in the data collection of high-quality leads, and a large volume of visitors.
Content Strategy
A website with relevant information and better page speed has a lower bounce rate, as it engages consumers to spend more time and interact with different pages. With the right content strategy we create credibility for the website and boosts ranking on the search engine result page.
Transparency in Reporting
We provide monthly reports made by our team, in which we put both inputs (efforts and activities) and outputs (results) which are analyzed by the team for strategizing plans for next month. Our experience and experiments help in driving results for our clients.
Our Approach and Working Process
Promotedge conducts a comprehensive needs assessment, collaborates closely on business objectives, strategically designs marketing collateral, and ensures quality delivery through vendor partnerships.
Importance of Search engine optimization
One
Continuous Brand Promotions
Search engine optimization is a lengthy yet effective process that offers long-term benefits. SEO improves your ranking on search engines like Google and Bing. It’s not like paid advertisements, where you need to pay a hefty sum to draw traffic. By optimising your website, uploading blog articles, generating high-quality backlinks, and more, SEO organically attracts audiences and improves brand recognition.
Two
Improves user experience
Whether you own an e-commerce website or have high-quality content on your website, if your website is not optimised properly, then your audience won’t even take a second to leave the site. SEO helps to identify and optimize factors like loading time, responsiveness, mobile friendliness, and navigation to help your audience find what they want faster, leading to high engagement.
Three
Generates high-quality leads
Sponsored ads generate leads, but they can be expensive. On the other hand, search engine optimization attracts genuine visitors using high-quality content, images and videos, targeted keywords, backlink building, and more. It creates credibility and loyalty amongst customers, which increases the quality of the lead.
Four
Increase Brand Visibility
Following an effective SEO strategy can help you rank on search engine results pages (SERPs). SEO doesn’t just give you a local presence but also creates an influence all over the world. By using targeted keywords and a clear and engaging brand message, brands can create a recognisable presence that’s different from their competitors.
Case Study
Got Questions?
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How much time does it take to get ranked on the first page?
Ans.The timeline for ranking any website is determined by multiple factors like the number of searches, competition, keywords, domain authority, bounce rate, etc. There is no fixed timeline, but with the right strategy and execution, one can achieve the same within 3 to 15 months. With the right optimisation of the website with content and aesthetics, and creating content across third-party websites/portals, PromotEdge helps you in getting rankings for your keywords faster than no one in the industry. Also, sustaining the ranks is more important than just achieving it once. -
What is the cost of SEO service at PromotEdge?
Ans.The cost of SEO services at PromotEdge depends widely on a number of factors, which includes the scope of the project, the number of keywords, the number of highly competitive keywords, and the time period for optimisation. We evaluate the cost basis of the time required to plan and execute the activities to achieve your desired results. -
How often will I get reports?
Ans.Generally, we provide monthly reports. But, at any point in time, if you require the report, we create and share it with you. As a digital marketing agency, we are very transparent with our reporting. In addition to the output (keyword ranking, and page visits), we also include the inputs (number of activities done) and inferences derived from them. -
Is SEO good for my industry?
Ans.SEO is one of the organic methods to get leads and push your target consumer to your website for consideration, and conversion phase, which makes it beneficial for all industries, and companies of all sizes. This includes B2B, B2C, and D2C. If your project is event-based, SEO is not going to give the results, but if the business is planning for long-term goals, no other marketing can give results that SEO can.