Locations · Siliguri · Advertising
Advertising agencyfor Siliguri
In Siliguri one message has to work in Bengali, Hindi and Nepali, and the right paper, station and site decide who hears it. Booked where your buyers look, then counted in calls.
A strategist calls you in one working day.
Three languages.One clear message.
Advertising in three languages works only when one clear message is carried into each of them. PromotEdge writes, plans and books newspaper, radio and outdoor ads for shops, tea firms, hotels and dealers.
Then we count the calls and WhatsApp messages each ad brings.
Our servicing team is based in cities across India and works with you hybrid and remote. We meet on video first, and come up to Siliguri for planning days, shoots and site checks.
One family reads a Bengali paper, the shop next door follows Hindi news, a hill customer may read Nepali. This page covers only what changes here. For the method, see advertising services. For the city itself, see Siliguri overview.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 1office, in Kolkata, with team bases (not offices) in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
From the first ideato the proof it ran.
Press ads in three languages
One idea, written for each reader, in the paper your buyers pick up.
02Radio spots for a small dial
Short scripts for FM and Akashvani, timed to shop hours and festivals.
03Glow signs, hoardings and pole boards
Sites checked against the zones and the holder, then booked.
04Bengali-first board artwork
Hoarding and shop boards with the Bengali line on top.
05Festive bursts
One message across press, radio and outdoor, from Puja to Chhath.
06Booking with proof
Rates shown before you approve, then the printed page, play reports and site photos.
Send us your last ad and we will say where it should have run. Get a free growth plan
Ruled streets, a short radio dial.
Five local facts shape our plans.
Two bodies let outdoor space. The Siliguri Municipal Corporation (SMC) has a hoarding section. The Siliguri Jalpaiguri Development Authority (SJDA) lets many sites by e-tender (online bidding). In 2022 most drew one bidder or none, so we check who holds a site first.
Two stretches allow no hoardings. SMC memo 416 of 3 March 2023, approved by the Mayor-in-Council on 17 February, bars them from Court More to Hospital More and beside Kanchenjungha Stadium. We skip both.
Bengali goes on top. An SMC notice of 18 March 2025 made Bengali compulsory above all signboards, hoardings and signage, with a deadline of 14 April 2025. As of March 2025, our boards start in Bengali. General guidance, not legal advice.
Three groups of readers. ETV Bharat (2022) gave Siliguri's Census 2011 mother tongues as Bengali 61.8%, Hindi 25.2% and Nepali 8.7%. Shop campaigns usually need Bengali first, then Hindi, then Nepali.
The festive weeks need early planning. West Bengal's 2026 holiday list puts Durga Puja on 18 to 21 October, Lakshmi Puja on 25 October, Kali Puja on 8 November and Chhath on 15 November. The Siliguri Tea Auction Centre opened on 29 October 1976 and turns 50 on 29 October 2026. We book early, as space gets tight.
What you can book,and where you can't.
Radio, papers by language, SJDA sites and contract sizes.
See stations, papers and sites
| Medium | What the record shows | How we use it |
|---|---|---|
| Private FM | Three stations on the government list of 30 March 2026: 93.5, 94.3 and 98.3 MHz. | Repeat one offer on two or three. |
| Akashvani (government card, not ours) | Siliguri 711 kHz: ₹330 gross per 10-second spot, category I. Vividh Bharati 101.4 MHz: ₹280. Kurseong 103.5 MHz. Card of 1 June 2017. | A 2017 rate. We ask for today's. |
| Press by language | Bengali: Uttar Banga Sambad (Audit Bureau of Circulations member), Sangbad Pratidin e-paper, Bartaman North Bengal section. Hindi: Dainik Jagran. Nepali: Himalaya Darpan. | We ask each paper for its figures. |
| SJDA glow signs and junction boards | Status report, 10 March 2023: glow signs at Air View More, Jalpai More, Panitanki More and Venus More; a hoarding at Uttarapan; 10 tendered junctions. | Busy junctions. We confirm each holder today. |
| SJDA pole boards and contracts (not our price) | LED-pole boards: 176 from DPS School to Salbari Bazar, 45 from NJP to the IOCL underpass, 76 on the Mahananda bridges. Contracts: LIC Building to Bhaktinagar ₹25,96,000 with taxes (2021-22); nine unipoles ₹4,67,550 before taxes; Mahabirsthan flyover ₹16,87,400, ended in 2022. | Whole stretches, not one board. |
Sources as cited, checked 4 October 2026. SJDA data is from March 2023 and may have changed. Radio rates are government rates, not PromotEdge prices.
From one callto a counted result.
- 01
Talk about your buyers
A video call: who buys, where, in which language? We note today's enquiries as a number to beat.
- 02
Pick the media
We choose papers, stations and sites for them. Change is the only constant, so every rate and date goes in writing.
- 03
Check the sites
Each site is checked against the no-hoarding zones, matched to its holder, then visited.
- 04
Write once, adapt three times
One idea, then Bengali, Hindi or Nepali versions, Bengali on top of every board. Our language partners write them, and our team checks each.
- 05
Book and prove
We book space and airtime, then send proof each ad ran.
- 06
Count what came back
What can't be measured can't be achieved, so each medium gets its own number, WhatsApp link or offer code.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Read more about Advertising
Deeper reading if you want the research behind the plan.
How we deliver it, and why
How your business model changes the plan
A shop wants festive reminders in the city. A dealer wants the hill towns and Akashvani. A tea firm sells to buyers far away; see tea and agribusiness.
- Pick the language before the medium. A Bengali, a Hindi and a Nepali reader open different papers. A buyer and language map.
- Check the holder before you pay for a site. Two public bodies let space, and some roads allow no hoardings. A site list with the holder named.
- Write every rate and date down. Zones, rules and rates shift. A plan with a rate beside each line.
- Count calls and offer codes by medium. Reach alone does not show what paid. A monthly report, with money moved to what works.
Go deeper: the Siliguri market and AI
Why buyers come here
SMC calls Siliguri the gateway to North East India and a trading centre for Assam, Bhutan, Sikkim and eastern Nepal. The Tea Auction Centre's chairman counts 483 registered sellers and 497 buyer members.
Source: SMC website; The Week, 10 September 2026
AI today
Google lists Bengali, Hindi and Nepali among Gemini's languages, which helps with first script drafts. A native reader still checks every line. Performance Max can run one campaign across YouTube, Search, Maps and more. Press, radio and boards still need a person to check rates and permission. Want us to look at yours? Ask us.
Source: Google Gemini Apps Help and Google Ads Help, read 10 October 2026
Planning for Durga Puja, Kali Puja or Chhath? Share your dates and we will say what is still bookable. Chat with us
What affects the cost of advertising in Siliguri.
No price list. These things move the number.
We don't publish a price list. The smallest first step is a free 30-minute call with a strategist and a one-page plan, for projects we think we can help. Media is billed at actuals. The quote comes within 2 working days, and we confirm the timeline in it.
What affects the cost
- Languages: Bengali only, or Hindi and Nepali too
- Papers: one edition, or several titles
- Radio: FM, Akashvani or both, and spots per day
- Outdoor: one glow sign, or pole boards for months
- Timing: Puja to Chhath is in demand
How we price it
- A first call about your buyers and fixed dates
- A written plan, each paper, station and site with its rate
- Booking only after your yes
What you get in the quote
- Each paper, station, site and release date
- Printing and site visits, listed apart
- Proof of release
Comparing quotes? Ask if media is inside the fee, and if proof is included.
Our beliefWe know digital inside out, and we think like an Indian business.
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
Related pages.
The expertise that fits your business, and the places we work.
Led by Sayantan, Chief Creative Director
What clients say
What clients told us after working with PromotEdge.
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricals“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! …”
Harsh GuptaManaging Director at Rishta FoodsFMCG“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at IleadEducation“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark GroupReal estate“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuLead - Brand and Content at ABP EducationEducation“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). …”
GibaBrazilian Former Volleyball PlayerSports“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. …”
Hardeep SinghMarketing ConsultantIndependent view“It’s a great way to be back at PromotEdge. …”
Priyam GhoseContent CreatorSend us your last ad.We'll tell you where it should run.
Common questions.
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Our servicing team is based in cities across India, and planning, writing and booking happen on calls and shared files. We travel up to Siliguri for planning days, shoots and site checks, and can work from your office or plant.
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No. Since March 2023 the city has two No Hoarding Zones: Court More to Hospital More, and beside Kanchenjungha Stadium. SJDA lets many other sites by tender, so someone may hold them. As of March 2025, Bengali must sit on top of every hoarding. General guidance, not legal advice.
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It depends on who buys from you. For most shops and consumer brands, Bengali comes first, as the largest mother tongue in the city. Hindi papers reach Hindi-speaking families, and Nepali helps when you sell to the hills. Our language partners write every version, and our team checks it.
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They do different jobs. A press ad shows an offer, prices and an address. Radio repeats a short message so people remember it. Siliguri has three private FM stations and Akashvani, so a plan stays small. Many then search the name, which is where SEO in Siliguri helps.
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As soon as you can. Durga Puja is usually in September to October, Kali Puja and Chhath in October to November. Exact dates change each year; see the marketing calendar. Press and radio can often be booked at short notice. Outdoor needs longer for checks and printing. For 2027, start by July, with a ready page for the offer: web design in Siliguri.
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A press ad or radio burst with a clear offer can bring calls within days. Being known takes longer, usually several weeks of steady presence. We report after each burst and each month, and say plainly if a medium is not paying back. We confirm the timeline in the quote.
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Judge on fit. Can they show work with numbers? Do they know the no-hoarding zones and the Bengali-first rule? Will they put every media rate in writing? Choose the one that answers in writing and shows its work. Ask each one for a real report and the name of the person who runs your account.