Marketing for Sports Leagues, Teams and Players
The sports market in India is worth billions with an upswing for further growth in the future years. But what does it mean by sports marketing? Is it about selling products like jerseys, shoes, bats, footballs, or other sports accessories? The answer is not entirely. The marketing approach involves promoting various sectors in the sports industry, including sports leagues, teams or individual players to create a sensation with the audience.
If you ask a die-hard cricket fan if cricket is just a game, they would definitely answer: "No, it’s an emotion!" Sports leagues like the Indian Premier League (IPL), I-League, National Hockey League (NHL), and National Football League (NFL) are a rollercoaster of emotion filled with excitement, joy, loyalty, grief, and more. Similarly, a franchise or an individual team member has a strong influence on the audience's emotions. Kolkata Knight (KKR) Riders is a real-life example of how a sports franchise becomes a part of millions of people’s hope and happiness.
By tying it with the city of Kolkata, creating engaging TV ads, running social media campaigns, and using captivating logos, a sports club or franchise can go beyond just being a game and leave an unforgettable presence. PromotEdge is your marketing coach to win your viewer's hearts and persuade them to watch and buy sports-related products and services. Give us a call!
Show moreKeep your fans engaged and involved, and they will stick around for the long run!
The number of sports leagues in India has increased in the last few years. With the sudden surge, sports leagues nowadays face a dual challenge. Not only do leagues compete with each other for advertising revenue, sponsorships, and broadcasting deals, but individual athletes, teams, and clubs within the same league also vie for sponsors and other revenue streams. Thus, it’s essential for athletes' teams as well as leagues to choose a reliable integrated marketing agency.
Traditional advertising like TV or newspaper advertising is well and good but that alone won’t cut it. To capture the attention of today's youth, leagues and franchises need to create a digital presence and take time to gradually build unique brand identities. Smart SEO strategies, influencer collaborations, and hyper-targeted ads can help leagues and their professional franchise teams connect with the right audiences. Creative storytelling across social platforms, highlighting behind-the-scenes content, team journeys, and clips of games, keeps fans engaged beyond match days. As your marketing partner, at PromotEdge, we help sports leagues, teams and individual athletes gain the attention they deserve with our exclusive marketing strategies.
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Branding Agency for Sports Leagues, Teams and Players
Branding is the Key to Winning Fans, Sponsors, and Revenue.
The real game isn’t just on the field! The game begins with how you make your audience feel even before a match begins. In India, leagues and teams compete against each other to attract audiences from a specific demographic.
How do you make your team unforgettable, when audience attention has been divided by the popularity of shorts, reels, and other social media content? It’s important to understand for sports leagues and teams the importance of storytelling. Adopting an engaging narrative not just helps with branding but also rebranding.
Creative Designing Agency for Sports Leagues, Teams and Players
Creative Design is the Secret to Building Unforgettable Brands and Winning Fan Loyalty
The iconic yellow and blue jersey of Chennai Super Kings or the maroon-green logo of Mohun Bagan brings a sense of nostalgia.
Franchise logos or even the colour of a jersey can evoke emotions, build identity and help you connect with your audience even more than ever. The right design has a deep influence on your audience, advertising “This is your tribe.”
Digital Marketing Agency for Sports Leagues, Teams and Players
Why digital marketing is a game-changer for sports leagues, sports teams and league players.
Digital marketing is the 24/7 scoreboard in the world of sports marketing making your brand visible to your fans, sponsors, and partners across the globe. Sports leagues, teams, clubs and franchises generally gain revenue through ticket sales, sponsorships, merchandise, and media rights.
But with the increasing competition, every brand is trying to market itself to lure audiences. Social media marketing helps brands to create amongst all year around. With the help of SEO, sports leagues, athletes and teams can reach out to our audience who are looking for information on a specific niche. Targeted ads help to reach out to potential customers who are more likely to purchase tickets, jerseys or other merchandise.
Website Agency for Sports Leagues, Teams and Players
Why Next-Gen Websites Are Essential for Sports Leagues, Teams, and Players.
Audiences nowadays are not just interested in watching sports, they also want to know about the league, franchise, and players in detail. Website, landing pages, and mobile apps can become the lifeline of your sports brand, offering fans and supporters online access to what they want.
It doesn’t matter if you manage a league, team, or player brand, these digital platforms are the essential assets that build community, help to gain sponsorship and generate revenue. However, brands must pay attention to creating user-friendly websites or mobile applications that are accessible 24/7. Audiences have become more impatient in recent years and don’t like to wait and they may change their opinion if your website doesn’t function properly.
Audio-Visual Agency for Sports Leagues, Teams and Players
Videos aren’t just entertainment! It's a powerful marketing tool for creating fans, driving loyalty, and crafting unforgettable sporting brands.
Sports fans love to watch games, but they also like to know more about their favourite players and teams.
Audiovisuals are the best form of entertaining content that draws different emotional responses from clients. The more engaging the video, the more likely it is to be shared, expanding your audience organically. Whether it’s promotional campaigns, exclusive player insights, or launching a new team jersey, high-quality video assets drive ticket sales, secure sponsorships, and cultivate lifelong fan loyalty.
Where Every Logo Tells A Success Story
Our 200+ Collaborations.
Client Happiness Speaks Volumes
Show MoreI would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.
Joy Bhattacharjya
CEO at Prime Volleyball League
Show MoreI had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together. So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.
Manish Pandey
Consultant & Coach to Content Creator
Show MoreThe PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). Sayantan and his team is providing you to see this video. I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.
Giba
Brazilian Former Volleyball Player
Show MoreHi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme. They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard. And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.
Hitesh Malhotra
Sports Development at Fédération Internationale de Volleyball - FIVB
Show MoreIt’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, Avik Da, and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.
Priyam Ghose
Content Creator
Show MorePromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.
Bimal Shah
Executive Director at Fine Organic Industries Limited
Show MoreIt’s been a pleasure working with PromotEdge. The team, led by Saurav, is enthusiastic and hands-on. Saurav ensures our brand is well-represented, understands and meets our needs, making our collaboration stress-free. The entire PromotEdge team has been instrumental in nurturing Utkarsh’s digital presence, always striving to deliver their best for us.
Utkarsh Bansal
Director at Utkarsh India Limited
Show MoreI really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day. The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us. This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge. And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work. So happy and compliments to the team -- Sayantan and PromotEdge team. Thank you.
Abhijit Bhattacharya
Former Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League
Show MoreI've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.
Mahendra Sureka
Founder & CEO at India MACJ - A Buyers Choice Home Inspections
Show MoreIn the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team led by Avik Guha comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.
Hardeep Singh
Marketing Consultant
Show MoreI am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.
Mom Mitra
Marketing Head at Ilead
Show MorePromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !
Harsh Gupta
Managing Director at Rishta Foods
Show MoreI commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.
Priyanka Gupta
Director at Nitya Gold & Diamonds
Show MorePromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.
Medha Sharma
Strategic Head at TATA Metaliks
Show MoreWe have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.
Shubham Gadodia
Deputy Brand Manager at Shyam Metalics Group
Show MorePRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them. I would personally refer PromotEdge to those who want creative and contemporary work. We wish PromotEdge a successful journey ahead.
Sharif Rezwan Kabir
Brand Manager at PRAN RFL Group
Show MoreWorking with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.
Satabdi Sahu
Lead - Brand and Content at ABP Education
Show MoreWe are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.
Rahul Mishra
Assistant Manager Digital Marketing & Ecommerce at Magik Lighting
Show MorePromotEdge has always been and continues to be an absolute gem of a company to work with. As a digital marketing agency, PromotEdge’s never-give-up attitude and the unwavering willingness to go the extra mile for what they believe in set them apart from many other entrepreneurs I have come across in my life. As a fellow marketer, PromotEdge is extremely knowledgeable about the latest trends, what works, and what does not. They believe in trying out new things and suggesting them to their clients. I have had the pleasure of working with PromotEdge on many occasions, and every time, they have exceeded my expectations. They and their young team have achieved many laurels together, and I am sure there are many new achievements waiting for them in the days and years to come.
Suman Mukherjee
Senior Manager, Brand & Marketing Communication at BAPL
Show MoreAs a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions. Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems. Lastly, I’d recommend anyone who is planning to start or grow their brand, PromotEdge is the best digital marketing agency you can rely upon.
Anish Basu Mallik
Marketing Executive at Unimark Group
Show MoreAn aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.
Bobby Srinivas
Chief Manager Marketing & Brand Marketing at Utkarsh India
Show MorePromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.
Rajat Chatterjee
Head Business Development at Birdman Chemeng Pvt Ltd.
Show MoreWe worked with you for launching our Premium Extra Virgin Olive Oil SPENOLIVA, and we are so happy that within months of its’ launching the brand image has caught eyes at the highest consumer level like best of Five Star hotels, Modern Trade and it is on its way to become the fastest growing brand in its niche segment.
Tushar Chatterjee
Brand Consultant at Sunshine Incorporation
KEY CONSIDERATIONS WHILE MARKETING SPORTS LEAGUES, TEAMS & PLAYERS
One
Build a Standout Brand:
It’s hard to forget KKR’s famous “Korbo Lorbo Jeetbo Re” taglines. When it comes to marketing franchises or a league, brands need to focus on choosing the right name and tagline that resonates with clients. Connecting these with the team’s identity, values, and history makes it memorable. A well-designed logo improves brand recognition through merchandise, social media, and physical spaces.
Two
Storytelling:
Sports is just like a film, the drama, the excitement, and the waves of emotion make it an unforgettable experience for the audience. But beyond the games of the field, sport shows the personal struggle, journey, and rivalry of players adding the human touch that makes the audience more invested.
Three
Tease, Launch & Create Buzz:
Social media has made it easier to influence a mass audience and create buzz across different platforms. Teaser campaigns work well to build anticipation with countdowns, sneak peeks, and cryptic social media posts. For franchises or leagues planning for a major reveal, like a new logo, jersey, or player signing, videos, live events, and social media takeovers can make a bigger impact.
Four
Create Binge-worthy Content:
Fans always try to find a personal connection to their favourite teams, and players. Behind-the-scenes moments are perfect to share a glimpse into travel stories, locker room moments, and pre-game rituals. Leagues and franchises need to engage with their audience throughout the year. By spotlighting player stories, including signature moves, practice routines, and personal journeys, brands can keep their audience hooked.
Five
Create IP-Driven Experiences:
A team’s identity can extend beyond sports through IP content like a custom team anthem that energizes fans during games and events. Teams can also develop digital series or podcasts, offering unique storytelling opportunities around players, fans, or behind-the-scenes narratives. These IP elements create emotional connections, build engagement, and add a distinctive touch to the brand.
Six
Maximize Brand Endorsements:
Strategically managing endorsements can boost brand visibility. Many fans are excited about limited-edition merchandise and other collectable products, allowing the league and franchise to collaborate with sponsors. When it comes to announcing new partnerships, organizing, well-planned events, PR efforts, and social media content can make the event more successful in gaining your desired response from the audience.
Seven
Engage Fans & Build Community:
In sports marketing, better fan engagement equals higher ticket sales and sponsorships. Running fun social media challenges like “Predict the Score” or “Recreate the Move” increases engagement. On game days, managing lucky draws to give fans an exclusive opportunity to meet their favourite players or an autograph can make things more exciting.
Eight
Strong Digital Presence:
We live in an era where having a website is a necessity. Be it a world-famous football club like FC Barcelona or the International Cricket Council, having a well-optimized website, and mobile apps are crucial for fan engagement. However, it’s essential to pay attention to navigation, quick load times, and mobile accessibility so your fans can easily access information, purchase tickets, and engage with content at any time.
Nine
Go Big with Digital Marketing:
A well-rounded digital marketing strategy is called for to gain a competitive advantage. A mix of paid campaigns (social media ads), search engine optimization (SEO), and search engine marketing can help brands gain visibility across various platforms. For the present generation who are always active on social media, shorts, reels, and other forms of visual content can increase engagement. Leagues and franchises can create their own pages, share live updates, and go live occasionally to enhance visibility and foster community around the brand. Email and mobile marketing are also essential tools for keeping fans engaged through newsletters, event reminders, and exclusive content.
Ten
Arrange Unforgettable Events:
Meet-and-greets and fan tours are very popular to engage with your fans and gain their loyalty. Temporary pop-up stores and street campaigns using flyers in high-traffic areas can boost visibility and drive merchandise sales. These experiential marketing efforts help build emotional connections with fans and enhance the brand’s presence.
Eleven
Track Performance:
Sports marketing involves both traditional and digital marketing approaches. When running a digital campaign, it’s essential to monitor the metrics such as audience growth, engagement, and sales. It gives crucial information about audience preference behavior, to refine marketing strategies and align offerings with evolving preferences and merchandise trends.
Twelve
Report Progress to Stakeholders:
For sports marketing, maintaining transparency attracts more sponsors and helps brands to maintain long term relationships. Keeping sponsors, investors, and partners informed with regular updates on campaigns, challenges, and achievements helps build trust and maintain long-term relationships.
Thirteen
Creative Development Done Right:
For sports marketing, maintaining transparency attracts more sponsors and helps brands to maintain long-term relationships. Keeping sponsors, investors, and partners informed with regular updates on campaigns, challenges, and achievements helps build trust and maintain long-term relationships.
Fourteen
Sponsorship Activation That Delivers:
Collaborating closely with sponsors helps bring creative activations to life. Sponsor branding can be seamlessly integrated into team content and fan experiences, making the partnership feel organic. Measuring sponsorship ROI provides valuable insights and ensures all parties benefit from the collaboration.
Case Study
Alumaze
Alumaze launched in 2023, is one of the first ACP manufacturer brands from South India, which is strategically located in Vishakhapatnam and catering to Telengana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and Orissa.
B.P. Poddar Hospital
The primary objective of the campaign was to create awareness about BP Podder Hospital’s expertise in knee replacement surgeries and to position the hospital as a reliable and compassionate healthcare provider for individuals suffering from knee-related issues.
DTC Southern Heights
The primary goal was to create a visually appealing and engaging video that showcased the Clubhouse Lunch experience at DTC Southern Heights.
iLead
iLead Institute, a leading education provider, approached PromotEdge with challenges stemming from their existing website. The website was burdened with numerous courses, extensive content, heavy imagery, and other complexities impacting speed and usability. Seeking a comprehensive solution, they engaged our web development team to revamp their online platform.
KNI Airport, Durgapur
Kazi Nazrul Islam Airport, or Durgapur Airport is fully functional airport. It has direct connectivity with all the major metros – New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad.
Kolkata ThunderBolts
The pioneering Volleyball sporting club of Eastern India, who aims to bring the sport into the mainstream and build a cult following helmed by the visionary in Mr. Pawan Kr. Patodia and Mr. Vineet Bhandari.
Nitya
The new entrant in retail genre, Nitya comes from the background of B2B in Gold and Diamond Jewellery. Strategically located in Burrabazar, Kolkata Nitya has excellent modern pieces of handcrafted fine jewellery specially catering to modern brides. We have launched the brand in November 2022 and continue to do their social media amplification to create awareness.
SANY
SANY Heavy Industry India Pvt Ltd (SANY India) is a wholly owned subsidiary of SANY Heavy Industry Co Ltd (SANY Heavy Industry), China. SANY India was incorporated in 2002 and offers the widest range of Construction Machinery in India & South Asia.
Skipper Ltd.
Skipper Ltd aimed to create a comprehensive audio-visual representation of its manufacturing processes and infrastructure. The goal was to highlight the company’s commitment to quality, innovation, and sustainability, reinforcing its position as a trusted global player in the engineering and polymer sectors.
Utkarsh
Utkarsh India Limited is a leading manufacturer and supplier of high-end engineering products and services in the infrastructure, agriculture and domestic water piping industry.
Weichai India
Weichai is the world’s largest engine manufacturing company originated in China. Today, It is a 44 BUSD conglomerate with multi field and multi industry approach.
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Got Questions?
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Why does sports marketing focus so much on storytelling?
Ans.Good marketing depends on how good your narrative is. The way a sports league, team or individual athlete shares their journeys, growth and goals can influence their fans. -
Do sports brands need to market even during off-seasons?
Ans.Yes, very much so! In the competitive sports market of India, with new leagues and teams getting launched almost every year, it’s essential for sports teams and leagues to market themselves all year. Brands can share regular updates, behind-the-scenes content, community events, game highlights, etc., to entertain their audience. -
Why is personal branding important for athletes?
Ans.Players also have millions of fans and followers who trust them. Personal branding helps athletes to use their huge following base to get advertisement and sponsorship opportunities.
