Website Designing (UI/UX, and Front-End Development)
In today’s time if a business does not have a relevant website, it will be impossible for a consumer to find the business. Quoting Jeff Bezoz, “It is hard to find things that won’t sell online”. If your business is not making enough impact with an existing website, then most probably it’s not an informative one.
As a web development agency, PromotEdge nurtures new websites from scratch or revamps existing ones, keeping in mind the brand’s positioning, objectives, audience, and SEO factors. Our agency ensures the stakeholders visiting the website can navigate with minimum clicks.
We just do not make it look good, but make a robust infrastructure, which can stand high traffic. A website is just like an online store, you can bring visitors through paid and organic visitors, but if the content, and structure is not appealing enough.
UI/UX design, relevant content, mobile responsiveness, call-to-action, and content management system are some of the key parameters that we keep in mind while designing, and re-designing any website.
Reliable Web Solutions at your disposal
A strong UX strategy that aligns with the brand’s goals and visions can increase engagement and conversion rate. During our initial consultation, our team discusses all the client requirements to create a custom strategy.
User research & analysis offer valuable insights on users’ needs, attitudes, pain points, and behaviours. Before we start working on a project, we perform in-depth research, and our designers use the gathered data to meet audience needs.
Wireframing and prototyping involve creating a layout of the website’s structure, focusing on page layout, content placement, and navigation. It’s essential to identify issues early on and work on them.
When a user visits your website, they follow a unique behaviour pattern. Usability testing helps developers identify pain points of a customer’s journey to deliver a better user experience.
When an audience clicks on a website, the first thing that captures their attention is the aesthetic appeal. Our development team helps you maintain a consistent visual language throughout the website.
Users can access a website through multiple devices and operating systems. Hence, it’s essential to focus on the responsiveness of the website so it functions smoothly on any device, be it a smartphone, tablet, laptop, or desktop.
Implementing a reliable front-end framework is essential to create a user-friendly interface. At PromotEdge, we use multiple front-end frameworks, including HTML, CSS, JavaScript, Jquery, React, and Angular.
A slow website can make your user feel impatient and leave the site. We at PromotEdge regularly check and optimize your website so it works better and faster.
Where Every Logo Tells A Success Story
Our 200+ Collaborations.
Empowering Diverse Industries With Integrated Marketing Solutions
IPO and Listed Companies
A listed company is required to maintain a functional website. It’s not just them; private companies that are planning to launch their stocks for the first time also need a website. The strong dependence on digital technologies means that having a website is not something you can take lightly. When an audience, be it an investor or potential customer, wants to know about your brand, your website is the first thing they will look into.
Industrial Machinery & Equipment
The 21st century is a digital-first world, and to be on the same footing as today’s market requirements, web solutions are a must. In the industrial machinery and equipment sector, websites play the role of a digital salesperson. It needs to be helpful and informative at every stage of the buying process. Manufacturers and suppliers of heavy machinery and engineering solutions can offer helpful content like case studies, whitepapers, and industry reports to help customers understand their needs. By using product catalogues, comparison charts, and FAQs to highlight your products’ features and benefits, businesses can educate their audience and build a meaningful connection.
Professional Services
The internet certainly has influenced consumer behaviour significantly. Accessibility to information has made it much easier for a consumer to explore multiple professional service firms in just a few seconds. Brands thus need to accept and adapt to the changes to become successful. Websites are a necessity to cater to the audience who spend most of their time on the internet.
Fashion & Lifestyle Brands
As the world of fashion & lifestyle continues to grow globally, making a meaningful impact in a dynamic market like India requires more than just great products—it demands a powerful, user-friendly, and engaging website. It is no brainer therefore that leading fashion & lifestyle businesses have prioritised investing in top-notch websites.
Real Estate
The real estate sector can be very competitive with rare opportunities for exposure without the right medium. Unlike the past days, when property buyers were only used to conventional approaches, like billboards, TV, radio and printed ads, modern marketing approaches have also gained overwhelming popularity. The new generation asks for something new, a faster and better approach where they can get access to quality and right information in the flick of the hand. And nothing is more appropriate to share all the information in a single place than your own website.
Real Estate
The real estate sector can be very competitive with rare opportunities for exposure without the right medium. Unlike the past days, when property buyers were only used to conventional approaches, like billboards, TV, radio and printed ads, modern marketing approaches have also gained overwhelming popularity. The new generation asks for something new, a faster and better approach where they can get access to quality and right information in the flick of the hand. And nothing is more appropriate to share all the information in a single place than your own website.
Construction & Building Materials
In a world where digitalization has become an essential part of modern marketing, many businesses in the construction and building materials industry are struggling to create a name for themselves. The construction sector is growing rapidly thanks to urbanization and government initiatives. However, to create a strong presence and become an even match to the leading brands in the construction and building materials sector, these companies must understand the importance of having digital assets, like websites, landing pages, and mobile apps.
Fashion & Lifestyle Brands
As the world of fashion & lifestyle continues to grow globally, making a meaningful impact in a dynamic market like India requires more than just great products—it demands a powerful, user-friendly, and engaging website. It is no brainer therefore that leading fashion & lifestyle businesses have prioritised investing in top-notch websites.
FMCG & FMCD
We live in a digitally oriented world where people use the internet for most of our daily necessities, from purchasing a Rs 5 biscuit to shopping for high-tech appliances like a smartphone or a TV. Thus has necessitated the need for having a well-designed, user-friendly website for fast moving consumer goods and consumer durable brands. An aesthetic website nowadays is like a digital shop window welcoming your audience with a warm smile.
Professional Services
The internet certainly has influenced consumer behaviour significantly. Accessibility to information has made it much easier for a consumer to explore multiple professional service firms in just a few seconds. Brands thus need to accept and adapt to the changes to become successful. Websites are a necessity to cater to the audience who spend most of their time on the internet.
Sports Leagues, Teams and Players
Teams and clubs like Kolkata Knight Riders, Mumbai Indians, Real Madrid, and Barcelona have fans from across the globe. They want to stay connected with their favourite leagues, teams, and athletes, and the internet has made it easier. The information you share on the internet is the only way for a fan from the UK, Australia, or any other part of the world to learn about your brand. Every sports team and league nowadays is competing against each other to keep pace with their audience’s interest. The more interested your fans are, the higher the chance for sports leagues and teams to gain paid partnership opportunities. Web solutions, like a website, landing page, e-commerce portals, and mobile apps, help brands to share news, merchandise, match schedules, or exclusive content with their audience.
Industrial Machinery & Equipment
The 21st century is a digital-first world, and to be on the same footing as today’s market requirements, web solutions are a must. In the industrial machinery and equipment sector, websites play the role of a digital salesperson. It needs to be helpful and informative at every stage of the buying process. Manufacturers and suppliers of heavy machinery and engineering solutions can offer helpful content like case studies, whitepapers, and industry reports to help customers understand their needs. By using product catalogues, comparison charts, and FAQs to highlight your products’ features and benefits, businesses can educate their audience and build a meaningful connection.
IPO and Listed Companies
A listed company is required to maintain a functional website. It’s not just them; private companies that are planning to launch their stocks for the first time also need a website. The strong dependence on digital technologies means that having a website is not something you can take lightly. When an audience, be it an investor or potential customer, wants to know about your brand, your website is the first thing they will look into.
Client Happiness Speaks Volumes
Show MoreI would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.
Joy Bhattacharjya
CEO at Prime Volleyball League
Show MoreI had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together. So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.
Manish Pandey
Consultant & Coach to Content Creator
Show MoreThe PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). Sayantan and his team is providing you to see this video. I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.
Giba
Brazilian Former Volleyball Player
Show MoreHi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme. They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard. And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.
Hitesh Malhotra
Sports Development at Fédération Internationale de Volleyball - FIVB
Show MoreIt’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, Avik Da, and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.
Priyam Ghose
Content Creator
Show MorePromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.
Bimal Shah
Executive Director at Fine Organic Industries Limited
Show MoreIt’s been a pleasure working with PromotEdge. The team, led by Saurav, is enthusiastic and hands-on. Saurav ensures our brand is well-represented, understands and meets our needs, making our collaboration stress-free. The entire PromotEdge team has been instrumental in nurturing Utkarsh’s digital presence, always striving to deliver their best for us.
Utkarsh Bansal
Director at Utkarsh India Limited
Show MoreI really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day. The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us. This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge. And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work. So happy and compliments to the team -- Sayantan and PromotEdge team. Thank you.
Abhijit Bhattacharya
Former Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League
Show MoreI've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.
Mahendra Sureka
Founder & CEO at India MACJ - A Buyers Choice Home Inspections
Show MoreIn the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team led by Avik Guha comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.
Hardeep Singh
Marketing Consultant
Show MoreI am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.
Mom Mitra
Marketing Head at Ilead
Show MorePromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !
Harsh Gupta
Managing Director at Rishta Foods
Show MoreI commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.
Priyanka Gupta
Director at Nitya Gold & Diamonds
Show MorePromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.
Medha Sharma
Strategic Head at TATA Metaliks
Show MoreWe have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.
Shubham Gadodia
Deputy Brand Manager at Shyam Metalics Group
Show MorePRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them. I would personally refer PromotEdge to those who want creative and contemporary work. We wish PromotEdge a successful journey ahead.
Sharif Rezwan Kabir
Brand Manager at PRAN RFL Group
Show MoreWorking with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.
Satabdi Sahu
Lead - Brand and Content at ABP Education
Show MoreWe are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.
Rahul Mishra
Assistant Manager Digital Marketing & Ecommerce at Magik Lighting
Show MorePromotEdge has always been and continues to be an absolute gem of a company to work with. As a digital marketing agency, PromotEdge’s never-give-up attitude and the unwavering willingness to go the extra mile for what they believe in set them apart from many other entrepreneurs I have come across in my life. As a fellow marketer, PromotEdge is extremely knowledgeable about the latest trends, what works, and what does not. They believe in trying out new things and suggesting them to their clients. I have had the pleasure of working with PromotEdge on many occasions, and every time, they have exceeded my expectations. They and their young team have achieved many laurels together, and I am sure there are many new achievements waiting for them in the days and years to come.
Suman Mukherjee
Senior Manager, Brand & Marketing Communication at BAPL
Show MoreAs a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions. Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems. Lastly, I’d recommend anyone who is planning to start or grow their brand, PromotEdge is the best digital marketing agency you can rely upon.
Anish Basu Mallik
Marketing Executive at Unimark Group
Show MoreAn aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.
Bobby Srinivas
Chief Manager Marketing & Brand Marketing at Utkarsh India
Show MorePromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.
Rajat Chatterjee
Head Business Development at Birdman Chemeng Pvt Ltd.
Show MoreWe worked with you for launching our Premium Extra Virgin Olive Oil SPENOLIVA, and we are so happy that within months of its’ launching the brand image has caught eyes at the highest consumer level like best of Five Star hotels, Modern Trade and it is on its way to become the fastest growing brand in its niche segment.
Tushar Chatterjee
Brand Consultant at Sunshine Incorporation
Our Approach and Working Process
The website is where your audience comes to know your business. Here is the process to design and develop a website that attracts.
Creating Design Mockups
Our project manager takes a client brief and discusses the challenges and opportunities of the project. With an understanding of the business, audience, and theme of the project we create strategy to proceed ahead with our design and development ideas.
Making it Mobile Responsive design
Most traffic in any website comes from mobile visitors, so, if your website is not mobile responsive then you are losing a chunk of the target consumer. A responsive website makes any website faster, more accessible, and easier to navigate.
Integrating Call-to-action
For optimal lead conversion, it is important to have a ‘call to action’ on your website, in the footer or a place for the option only. Make sure of the clickable links for the social media platforms as well as phone numbers for smooth communication.
Adding Menus
A website’s navigation bar guides the users to get them where they want to be, hence make sure you have ‘About us’, ‘Contact us’, ‘Services’ and ‘Products’ pages on your website.
Uploading Content
The quality of the content makes your website different from others. Here at Promotedge our approach involves compelling content and keyword reach that reaches your audience, gaining meaningful action.
Our strategies align with search engine ranking factors that make your website easily recognized by Google bots, so it crawls and is indexed by it.
Content Management System
We make sure the website is relevant with a WordPress CMS for routine updates and technical maintenance. Our SEO team use keywords to optimise the content to reach the top of the page of Google, Bing and Yahoo.
Our Approach and Working Process
The website is where your audience comes to know your business. Here is the process to design and develop a website that attracts.
-
Creating Design Mockups
0 1Creating Design Mockups
Our project manager takes a client brief and discusses the challenges and opportunities of the project. With an understanding of the business, audience, and theme of the project we create strategy to proceed ahead with our design and development ideas.
-
Making it Mobile Responsive design
0 2Making it Mobile Responsive design
Most traffic in any website comes from mobile visitors, so, if your website is not mobile responsive then you are losing a chunk of the target consumer. A responsive website makes any website faster, more accessible, and easier to navigate.
-
Integrating Call-to-action
0 3
Integrating Call-to-action
For optimal lead conversion, it is important to have a ‘call to action’ on your website, in the footer or a place for the option only. Make sure of the clickable links for the social media platforms as well as phone numbers for smooth communication.
-
Adding Menus
0 4
Adding Menus
A website’s navigation bar guides the users to get them where they want to be, hence make sure you have ‘About us’, ‘Contact us’, ‘Services’ and ‘Products’ pages on your website.
-
Uploading Content
0 5
Uploading Content
The quality of the content makes your website different from others. Here at Promotedge our approach involves compelling content and keyword reach that reaches your audience, gaining meaningful action.
Our strategies align with search engine ranking factors that make your website easily recognized by Google bots, so it crawls and is indexed by it.
-
Content Management System
0 6
Content Management System
We make sure the website is relevant with a WordPress CMS for routine updates and technical maintenance. Our SEO team use keywords to optimise the content to reach the top of the page of Google, Bing and Yahoo.
Importance of Website Design and Development
One
Creates a favourable audience perception
Perception can mold reality. In the crowd of thousands of websites, businesses are left with a few seconds to convert a potential customer to a buyer. A well-designed website with easy navigation, high-quality content and aesthetic images and videos helps to create a positive impression.
Two
Improves User Experience
When an audience hovers over a site, they want to find information faster. Some of them use a computer or a laptop, while others use smartphones or other devices. A well-designed website that functions properly on all devices and operating systems improves user experience.
Three
Builds Trust and Authenticity
Buyers nowadays prefer to check a brand online before purchasing a product or services. A well-structured website acts as the foundation of trust for customers, offering exclusive information about the company, products and services, and customer feedback.
Four
Generates Leads
Whether you follow a B2B (business-to-business), B2C (business-to-customers), or D2C (direct-to-customers) business model, a well-developed website can generate higher leads. By improving your online presence and visibility through SEO and including forms like newsletter signup, sales contact, and event registration, customer feedback, etc., businesses can keep in touch with their customers and also convert them into loyal customers.
Case Study
Alumaze
Alumaze launched in 2023, is one of the first ACP manufacturer brands from South India, which is strategically located in Vishakhapatnam and catering to Telengana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and Orissa.
B.P. Poddar Hospital
The primary objective of the campaign was to create awareness about BP Podder Hospital’s expertise in knee replacement surgeries and to position the hospital as a reliable and compassionate healthcare provider for individuals suffering from knee-related issues.
DTC Southern Heights
The primary goal was to create a visually appealing and engaging video that showcased the Clubhouse Lunch experience at DTC Southern Heights.
iLead
iLead Institute, a leading education provider, approached PromotEdge with challenges stemming from their existing website. The website was burdened with numerous courses, extensive content, heavy imagery, and other complexities impacting speed and usability. Seeking a comprehensive solution, they engaged our web development team to revamp their online platform.
KNI Airport, Durgapur
Kazi Nazrul Islam Airport, or Durgapur Airport is fully functional airport. It has direct connectivity with all the major metros – New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad.
Kolkata ThunderBolts
The pioneering Volleyball sporting club of Eastern India, who aims to bring the sport into the mainstream and build a cult following helmed by the visionary in Mr. Pawan Kr. Patodia and Mr. Vineet Bhandari.
Nitya
The new entrant in retail genre, Nitya comes from the background of B2B in Gold and Diamond Jewellery. Strategically located in Burrabazar, Kolkata Nitya has excellent modern pieces of handcrafted fine jewellery specially catering to modern brides. We have launched the brand in November 2022 and continue to do their social media amplification to create awareness.
SANY
SANY Heavy Industry India Pvt Ltd (SANY India) is a wholly owned subsidiary of SANY Heavy Industry Co Ltd (SANY Heavy Industry), China. SANY India was incorporated in 2002 and offers the widest range of Construction Machinery in India & South Asia.
Skipper Ltd.
Skipper Ltd aimed to create a comprehensive audio-visual representation of its manufacturing processes and infrastructure. The goal was to highlight the company’s commitment to quality, innovation, and sustainability, reinforcing its position as a trusted global player in the engineering and polymer sectors.
Utkarsh
Utkarsh India Limited is a leading manufacturer and supplier of high-end engineering products and services in the infrastructure, agriculture and domestic water piping industry.
Weichai India
Weichai is the world’s largest engine manufacturing company originated in China. Today, It is a 44 BUSD conglomerate with multi field and multi industry approach.
Got Questions?
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Does PromotEdge work on any existing website?
Ans.If the existing website is sufficient enough to cater to the audience with a good experience and content, then we can work on the existing website with a few minor changes. -
How long does it take for website development?
Ans.Designing and Development can be a time-consuming process but depends on the project size and requirements of our client. The feedback and approval take a lot of time. Though we have a really big team, your involvement as a client is the most important factor. -
How do we ensure the website is mobile-responsive?
Ans.We ensure that the website is mobile responsive by using responsive web design techniques that allow the website to adapt to any screen size or device. This includes using flexible grids, images, and CSS media queries to adjust the layout of the website based on the size of the screen. -
Can you provide examples of websites you have developed in the past?
Ans.Yes, we can provide examples of websites we have developed in the past. We have a case study section on our website that showcases our work, and we can also provide specific case studies that highlight our approach and results.
